What is SEO in Photography and How Will it Help Photographers?

One of the best ways to advance in the market and stand out from other photography agencies is by ranking high in the search engine results pages (SERPs). SEO for photographers and creative professionals allows you to be the first one to appear in the SERPS whenever a user searches for services related to photography or your brand. Having a properly developed and implemented SEO strategy will enable your photography agency to engage with the highest number of potential clients. We provide SEO services for wedding photographers, fashion photographers, a real estate photographers, product and services photographers, and more. With the decimated market and higher competition, there’s no reason you should skip SEO as a part of your client acquisition and business’ marketing strategy.

As an SEO company for photographers, here’s what you can expect when you work with us:

Increased Visibility

You will get a higher ranking position. You’ll snag a commanding position on the SERPS resulting in appearances on more valuable searches, like “photographers near me” – acquiring people who are actively looking for photography SEO services.

Dominate Local Competition

Dominate local listings and gain more local leads. Your photography  services will rank in the ‘Local Pack’ where 42% of users click when searching for a service — Resulting in increased traffic to your business. Dominate local listings and gain more local leads. Your photography services will rank in the ‘Local Pack’ where 42% of users click when searching for a service — Resulting in increased traffic to your business.

Gain Qualified Leads

You’ll receive more inbound leads from customers who are in need of photography services. On average, we have clients getting a 67% increase in submissions.

Increased Revenue

SEO can drive new business for photographers and photography agencies. Made possible by the dramatic increase in exposure, phone calls, and leads, your business will likely gain higher ROIs.

Get a Free SEO Consultation with our SEO Consultant for Photographers

Why Is SEO Important for Photographers, Photography Agencies and Other Creatives?

At present, photographers are faced with many challenges. Photography a luxury service that’s competing in a decimated market and it makes the competition even more difficult.

Knowing how competitive the market is, consider the following statistics:

There are 201,764 photography businesses in the US.
97% learn about a local photography firm via an online search
“14,000 “Near me” search volume Photographers
The top five results in a Google search get 68% of all clicks

To maintain a steady flow of new clients, it is crucial for your photography firm to stand out online. To do that, your firm needs solid photographer SEO services.

Why Should Your Photography Business Invest in SEO MoreThan PPC?

How you can view the approach:

Pay Per Click (PPC) marketing is like gas to a car. As long as you can put gas (budget/money) in it, then you’ll get traffic and clicks. But stop and then the traffic stops too.
Depending on your location, you can pay $10 – $40 per click. That’s per click.
On the other hand, SEO can be likened to an electric car. Sure, it might take a bit longer to charge but it will always run without the need for gas. But, if you do it right, you’ll have an abundance of food for a long time

Our SEO strategies for Photographers provide years of high-quality leads, phone calls, and sales.

You’re investing in long-term acquisition that will drastically improve the longevity of your marketing dollars.

SEO Reseller Implements the Best SEO for Photographers

Local SEO and Google Business Profile

Local SEO for photographers is about boosting your online presence within your community. However, this can be applied to any area you choose to target too. An ideal scenario would be when people search for “photography services in [city]”, “photographer near me,” or even “wedding photographer near me” Local photographer SEO services will help your business rank in search results.

One of the most important points to address in Local SEO is establishing your Google Business Profile page — AND integrating your GMB profile in your website. 

Your GMB profile provides valuable information to Google like your address, hours, reviews, and services offered. We help you rank and be discovered by potential clients in what’s known as the Google Local Pack. This is the best place on the internet for Photographers. 

On-Page SEO Optimization

Your website and its pages are gauged by Google’s algorithm to determine how much value it will deliver to users. When evaluating your website, it will look at the technical aspects to crawl and evaluate:

URL Structure
Title Tag
Meta Description
Header Tags (H1, H2, H3, etc.)
Internal and External Links

Our team of SEO consultants for photographers will evaluate your current on-page SEO and identify the best SEO keywords for photographers to ensure that your site’s on-page SEO is optimized to its fullest potential.

Website Content Development

The content on your website is key to an optimized performance. Search engines like Google evaluate will crawl and determine if it adds value for their users. It’s generally accepted by industry experts that a website should be equipped with a quality content marketing strategy because without it the possibility of beating competition who use high quality content is little to none.

What kind of content would search engines expect to see from a photography firm? Perhaps articles on topics like:

Digital Marketing Trends in Photography: How Photos Can Enhance User Engagement
Signs It’s Time To Upgrade Your Website Images and Product Descriptions

Developing a content calendar and producing consistent, quality content requires an investment of time many photographers just don’t have. Our team of content writers can do all the heavy lifting for your photographer SEO services.

Best User Experience

A positive user experience can encourage site visitors to sign your contact form or make a call on the spot. Meanwhile, an inferior experience is something that can have visitors exiting the website right away. As a photographer, your website needs to be responsive:

Overall responsive web design
Have a design that showcases all your photography services
Be mobile-friendly
Have simple, easy-to-use navigation menus
Operate at an optimal site speed (no slow loading pages)
Have no (or minimal) 404 errors (missing pages)
Utilize an optimized contact form

SEO Reseller’s Best SEO Services for Photographers

Conceptualizing and planning photographer SEO services is what we do best. Our team combines rank-building initiatives to help photography businesses improve their online traction and stay on the first page of search results.

Our services include:

Content Creation
Website Audit
Content Audit
On-page SEO
Off-page SEO
Technical SEO
Lead Tracking
SEO Reporting
SEO Dashboards

What Photographer Industries need SEO Services the most? 

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts for photographers, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

Fine Art photographers

Fine art photographers need to find new ways to get their work seen by a wider audience, but SEO is confusing and difficult. 

It’s hard enough to make a good living as a fine art photographer, but without SEO it’s almost impossible to be discovered online. 

SEOReseller provides the SEO for fine art photographers solution you have been looking for! Our team of experts can help you optimize your website for Google search with our proven techniques. We’ll help you rise to the top of the search engine results pages, so that more people can see your beautiful work. Our SEO service for photographers is just a form away!

Food photographers

Is this you? You have a great website with beautiful food photography, but you’re not getting the traffic you want or need. 

You’re not the only one experiencing this.  It’s hard to compete in today’s online world without good SEO for food food photographers. And it’s especially hard if you’re a food photographer. 

SEOReseller can help you get the traffic you need and deserve by improving your SEO for food photography and attracting your target audience online. We know what we’re doing, because we’ve been assisting and finding success for hundreds of clients!

Photographer portfolio website

Despite the stunning website you have created as home for your portfolio, your audience is having difficulty finding it online. The reason being is that it’s hard to stand out in today’s competitive online marketplace. With so many photographers competing for attention, you need SEO for a photographer’s portfolio website. 

Our team of experts at SEOReseller can help you get that edge. We are a top SEO company that can efficiently optimize your website and help you rank higher in search engine results pages (SERPs). As a result, you’ll attract more visitors to your site, and more clients will see your beautiful work.

WordPress SEO for photographers

It’s not enough just to have a website. You need traffic from people who are looking for your services. And you need your site to show up in the search engines when they do a relevant query.

SEOReseller can help you with all of that and more. We’re experts in WordPress SEO and we can help you get the most out of your site. We’ll optimize it for the search engines, set up 301 redirects, create an XML sitemap, and more. We’ll take the steps to develop a site that has the best potential to be seen by as many customers as possible.

Frequently Asked Questions

To help you make the most-informed decision, here are common questions customers ask us.