How Do I Market My Home Remodeling Business with SEO?

SEO for home remodeling allows you to be the first one to appear in the SERPS whenever a user searches for services related to home improvement, home upgrade, or home services. SEO marketing is a must if you want to dominate online search and increase sales potential.

Having a properly developed and implemented SEO strategy will enable your company to engage with the highest number of potential clients. 

With a huge market and higher competition, there’s no reason you should skip SEO as a part of your client acquisition and business’ marketing strategy.

Here’s what you can expect when you work with us:

Increased Visibility

You will get a higher ranking position. You’ll snag a commanding position on the SERPS resulting in appearances on more valuable searches, like “home remodeler near me” – acquiring people who are actively looking for home remodeling services.

Dominate Local Competition

Dominate local listings and gain more local leads. Your home remodeling services will rank in the ‘Local Pack’ where 42% of users click when searching for a service — Resulting in increased traffic to your business.

Gain Qualified Leads

You’ll receive more inbound leads from customers who are in need of home services. On average, we have clients getting a 67% increase in submissions.

Increased Revenue

SEO can drive new business around your area or otherwise. Made possible by the dramatic increase in exposure, phone calls, and leads, your business will likely gain higher ROIs

Get a Free SEO Consultation and Start Increasing Your Sales

SEO for Remodelers Explained

Many prospective clients now rely on the internet to find a home improvement services company that can help them with their repair, maintenance, and remodeling needs. Home improvement and remodeling industry in the U.S. continues to grow strong as it encompasses a ton of services from remodeling houses and other home enhancements to the sale of building materials, appliances and decors. 

Majority of homeowners prefer to stay in their properties rather than move to another place. Also, nearly half of American homeowners choose to live in the first house they purchased and upgrade it instead. This system is the reason the industry remains to be a significant one for the U.S economy.

Following this, the development of the internet also enhanced the buyer’s behavior. You can now reach more potential clients online than ever before. Customers who are in need of these services can find you no matter where you are.

However, there will be competition since it is a competitive business and you have to gain the edge online. One of the best ways to advance in the market and stand out is by ranking high in the search engine results pages (SERPs).

Here are the facts

More than 50% of ‘near me’ searches result in a visit to the actual physical store
74% of in-store shoppers search for store-related information such as ‘closest store near me’, ‘locations’, ‘hours’, ‘direction’ and ‘contact information’ before going to the store.
More than 46% of all Google searches are local searches
70% of web traffic comes from search engines

All these numbers point to one thing – potential patients are online. Plastic surgery clinics should be, too.

Why is SEO Important for Home Improvement Providers and Remodelers?

When your business website appears on top of the search results, you’re sure that more people will find your services. They can easily access your site and learn more about your home remodeling services, then if they like what they see, they will contact you. It’s also easier for people to share your company with their friends and relatives who need your services.

Knowing how competitive the market is, consider the following statistics:

There are 455,608 home remodeling businesses in the US.
77Home remodeling market size is $97 Billion
“27,000” search volume for home renovation and “11,000” for home remodeling..
The first 5 results in a Google search get 68% of all clicks

To maintain a steady flow of new clients, it is crucial for your company to stand out online. To do that, get a home remodeling SEO company that can provide you with a solid and customized SEO strategy.

Why Should You Invest in SEO MoreThan PPC?

How you can view the approach:

Pay Per Click (PPC) marketing is like gas to a car. As long as you can put gas (budget/money) in it, then you’ll get traffic and clicks. But stop and then the traffic stops too.
Depending on your location, you can pay $10 – $40 per click. That’s per click.
On the other hand, SEO can be likened to an electric car. Sure, it might take a bit longer to charge but it will always run without the need for gas. But, if you do it right, you’ll have an abundance of food for a long time

Our SEO strategies for home improvement and home remodeling provide years of high-quality leads, phone calls, and sales. That’s right, SEO is a strategy that can stand for years.

You’re investing in long-term acquisition that will drastically improve the longevity of your marketing dollars.

SEO Reseller Implements the Best SEO Strategies for Home Remodelers

Local SEO and Google Business Profile

Local SEO is about boosting your online presence within your community. However, this can be applied to any area you choose to target too. An ideal scenario would be when people search for “home remodeling services in [city]”, “home improvement services near me,” or even “home services near me” Local SEO strategies will help your business rank in search results.

One of the most important points to address in Local SEO is establishing your Google Business Profile page, this includes integrating your GMB profile in your website. 

This is especially important in your line of work, Your GMB profile provides valuable information to Google like your address, hours, reviews, and services offered.We help you rank and be discovered by potential clients in what’s known as the Google Local Pack. This is the best place on the internet for home remodelers.

On-Page SEO Optimization

Your website and its pages are gauged by Google’s algorithm to determine how much value it will deliver to users. When evaluating your website, it will look at the technical aspects to crawl and evaluate:

URL Structure
Title Tag
Meta Description
Header Tags (H1, H2, H3, etc.)
Internal and External Links

Our team of SEO specialists will evaluate your current on-page SEO and identify the best SEO keywords for home remodeling services to ensure that your site’s on-page SEO is optimized to its fullest potential.

Website Content Development

The content on your website is key to an optimized performance. Search engines like Google evaluate will crawl and determine if it adds value for their users. It’s generally accepted by industry experts that a website should be equipped with a quality content marketing strategy because without it the possibility of beating competition who use high quality content is little to none.

What kind of content would search engines expect to see from a home remodeling company? Perhaps articles on topics like:

How to Plan Your First Home Remodeling Project
Benefits of a Well-Constructed Basement for Homeowners

Fresh content will increase the value of your website and make it more relevant. However, developing a content calendar and producing consistent, quality content requires an investment of time many you may not have. Our team of content writers can do all the heavy lifting for you so that your website remains relevant to Google and continues to appear in front of potential clients.

Best User Experience

A positive user experience can encourage site visitors to sign your contact form or make a call on the spot.

Homeowners will have a ton of questions and will more likely read all the information on your website. You want them to have a seamless experience. Otherwise, you risk quality visitors exiting the website right away. Home remodeling and home improvement SEO services will get you a website that:

Has a design that showcases all your home remodeling services
Has simple, easy-to-use navigation menus
Operate at an optimal site speed (no slow loading pages)
Has no (or minimal) 404 errors (missing pages)
Utilize an optimized contact form
Promotes a seamless user experience and overall responsiveness

 SEO Reseller’s SEO Services for Home Remodeling Companies

We take pride in conceptualizing and planning top-class SEO roadmaps for our clients. Not to mention we’re on top of our game when it comes to implementation. Our team combines rank-building initiatives to help home service companies improve their online traction and stay on the first page of search results. 

Our services include:

Keyword Research
Content Creation
Website Audit
Content Audit
On-page SEO
Off-page SEO
Backlink Strategy
Technical SEO
Lead Tracking
SEO Reporting
SEO Dashboards

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

FAQs About SEO for Home Remodeling Companies

To help you make the most-informed decision, here are common questions customers ask us.