How Paid Ads Increased Conversions for a
Physical Therapy Clinic in 6 Months
With proper keyword targeting, keyword bidding, and improved ad copies, the client was able to drive consistent phone call conversions, improve their clickthrough rate, and generate more clicks without overspending on their monthly paid ads budget. Learn how our paid ads strategy helped them bring more value to their business.
About the Client
The client is a clinic offering physical therapy, pain reduction, and injury recovery treatments. Serving patients within their community, the client has established a solid patient base in their location and maintained their reputation as a renowned physical rehabilitation clinic.
With medical industries entering into the digital space, physical rehabilitation offices are upping their strategies to be more visible to their audience. This prompted the client to approach our agency partner to help them improve their overall presence. The goal of their paid ads campaign centered on the following:
Retain their online presence within their target location
Increase the number of their phone call inquiries
Improve their conversions and get more inquiries from search results
The client is no stranger to the opportunities available in the digital landscape. While they’ve employed different strategies to maintain visibility, the client has encountered a few bumps in the road that affected their performance:
Little Impact from Their Existing Paid Ads Campaigns
The client has previous experience in Google Ads. However, upon diving into their account, we found that their existing paid ads campaigns are not optimized for conversions. This means the client is getting little to no impact on their ads.
Limited Budget Allocation on Top Performing Services
Looking into their Google Ads campaign setup, we found they have multiple service ad groups in a single campaign. This, in turn, limits the client from making the best use of their budget allocation on top performing services.
No Visibility Over Conversions
The client has a contact form on their website but doesn’t have a Thank You page as confirmation for every inquiry they receive. This limits their ability to track form submissions.
Our Turnkey Solutions
Optimizing their Paid Ads Campaigns
Following the best practices, we recommended our PPC strategy in optimizing the client’s Google Search Ads. This includes the following:
Proper Campaign Setup
The first thing our team did was to set up their Google Ads campaigns properly. We segmented their campaigns into the following: General Ortho, Knee, Shoulder, Hip, Foot & Ankle, Sports Medicine, Hand, Wrist, Elbow, Pediatric Ortho, and Joint Replacement.
We also implemented the following:
Within just six months since they started their paid ads campaign, the client started showing improvements in their conversions performance. We also improved and maintained a consistent clickthrough rate for their campaigns.
More of their notable improvements include:
With our continuous optimization and tracking their paid ads performance, the client was able to drive more conversions and further increase their customer base.
As paid ads require thorough monitoring, our partner continued to offer them guidance in how they can strengthen their online presence and make sure every dollar they spend on their ads delivers results for their business.
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