How Can Car Dealers Benefit From SEO?

Is your car dealership looking for new ways to attract high numbers of potential buyers? 

Would you like to get yourself established as the go-to car dealership in your area? 

If so, a professional, car dealer SEO strategy may be just what you’ve been looking for and SEOReseller can help.

Here’s what you can expect when you put us to work for you:

Higher Visibility

Your dealership’s online visibility will skyrocket. You’ll appear in more valuable searches, like “car dealerships near me” and reach customers who are actively looking to buy and sell.

Surpass Local Competition

You’ll Rank in Google’s ‘Local Pack’ where 42% of users click when searching for a service. You’ll see an increase in traffic to your site and, on average, a 59% increase in phone calls in less than 5 months.

More Qualified Leads

You’ll receive more inbound leads from interested customers. On average, our clients see a 67% increase in form submissions.

Higher Revenue

SEO can drive new business for car dealers. And due to the dramatic increase in exposure, phone calls, and leads, your business will likely see an increase in revenue.

SEOReseller Implements the Best Strategies for SEO for Car Dealerships

Digital is Changing the Way People Buy Cars

Car dealership business is just one piece of the auto industry, but the average revenue it gets amounts to $59.6 million. With the auto industry showing a continuous upward trend, how do car dealers remain the go-to source for car buyers? One answer – SEO.

SEO for car dealers provide them with additional leverage to stay in front and center of car buyers, and these stats show the importance of going digital:

 88% of car buyers go online to research models before buying a car
There is a 200% of “near me” searches for terms related to auto dealers
Car dealerships on position 1 get 18% of click-through traffic for a search
Google sends 90% of search traffic to websites

With digital changing the buying habits of people, SEO for car dealers is more important than ever.

Achieving SEO Success for Car Dealers

With over eight years of experience in all aspects of digital marketing and 100+ SEO professionals collaborating on campaigns, we’ve helped car dealers drive more traffic to their websites and more customers to their shops.

Our performance-driven methodology provides car dealers with all the SEO essentials to boost their online performance and outrank the competition. We combine expertise and technology to help car dealership websites dominate the top position of search results.

We’re more than an SEO provider. Our team is here to support car dealer websites 24/5, with dedicated project managers and SEO specialists looking after campaigns from the very start.

Why Is Car Dealership SEO Services Important?

Did you know that there are over 18,314 car dealerships in the United States?

Knowing how competitive the market is, consider these statistics:

“Near me” searches for car dealerships yield an average monthly search volume of 673,000
97% of customers learn about a car dealership via an online search
The top five results in a Google search get 68% of all clicks

For you to be able to sustain a steady flow of new customers, it’s critical for your dealership to stand out online. 

To do that, your dealership needs a solid SEO strategy.

Why Invest in SEO for Car Dealers Versus PPC?

Think of it like this

Pay Per Click (PPC) marketing requires a great amount of time and energy, but only gives temporary results. Plus, Pay Per Click can be super-expensive, with each click costing anywhere from $10 – $40. 
Search Engine Optimization (SEO), on the other hand, can produce long-term results and give years of quality customer leads. Your initial investment will continue to appreciate over time.

SEOReseller Implements the Best Strategies for Car Dealership SEO

Local SEO and Google Business Profile

In order to increase your online presence, you have to implement local SEO strategies and optimize yourGoogle Business Profile page.

Why does this matter? 

Local SEO focuses on your online presence within your community. When people search for “car dealership in [city]” or “car dealership near me,” local SEO strategies will help your business rank in search results.

One of the main aspects of Local SEO is establishing your Google Business Profile page — AND integrating your GMB profile in your dealership’s website. 

Your GMB profile provides valuable information to Google such as:

Your address, website, and contact information
Your business hours
Your business hours

When we optimize your GMB page, your website has a better chance at ranking in the Google Local Pack which means that your website will appear on the first page of any local car dealerships search.

Website Content Development

Google, along with other search engines, evaluate the content on your website to determine if it adds value for their users. 

A website without a quality content marketing strategy has very little chance at ranking against competitors who do have high-quality content.

What are some examples of content search engines expect to see from a car dealership site?

Perhaps blogs (or other supplemental content) on topics like:

What Is In-House Financing?
How to Maximize Your Trade-In Value
Are Extended Warranties Worth the Added Cost?

Developing a content calendar, as well as producing consistent, quality content requires an investment of time most car dealerships just don’t have. Don’t worry, our team can handle all of your content needs.

Optimal User Experience

A poor user experience will quickly encourage website visitors to move on to the next dealership

In order to keep your site engaging to potential customers, it needs to:

Have simple, easy-to-use navigation menus
Be mobile-friendly
Operate at an optimal site speed (no slow loading pages)
Have no 404 errors (missing pages)
Utilize an optimized contact form

SEOReseller’s Car Dealership SEO Services

At SEOReseller, we specialize in developing successful strategies for Auto Dealer SEO.

Our team implements dynamic rank-building initiatives to help car dealerships just like yours improve their online traction and stay at the head of the pack. 

Our services include:

Content creation
Research on the best SEO keywords for car dealers
Website performance audit
Google Business Profile setup and website integration
Optimization of on and off-page SEO factors
Lead tracking & Reporting 
Keyword Research
Content Creation
Website Audit
Content Audit
On-page SEO
Off-page SEO
Technical SEO
Lead Tracking
SEO Reporting
SEO Dashboards

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

FAQs About SEO for Car Dealerships

To help you make the most-informed decision, here are common questions customers ask us.