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Strategy

Google’s Mobile-First Indexing is Complete: What Every Website Owner Should Know

/ 4 minutes of reading

With digital evolution accelerating at an unprecedented rate, Google has once again shifted the sands beneath website owners’ feet with the completion of its Mobile-First Indexing. This shift is more than a mere update; it’s an entirely new chapter in the ongoing search engine optimization (SEO) saga.  A revolution that sees Google prioritizing the mobile …

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A Beginner’s Guide to SEOReseller Pro Features

/ 6 minutes of reading

The digital landscape has significantly expanded, with a surge in online activities and businesses vying for visibility in the digital realm. As of 2023, search engine optimization (SEO) is pivotal for businesses aiming to achieve their objectives in this competitive environment. A striking 68% of online experiences start with a search engine, emphasizing the indispensable …

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The Ultimate Guide to Building a Premium Agency Website

/ 6 minutes of reading

In today’s digital world, having a premium agency website is crucial for marketing agencies. It boosts brand awareness, showcases professionalism, and provides essential information about your agency. A well-crafted website highlights expertise and past successes, generating interest among potential clients and guiding them toward conversion. An engaging online presence also helps retain clients and foster …

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Website Optimization Strategies for Improved User Experience

/ 8 minutes of reading

With rapid digitalization, information flows at the speed of light, and user attention spans are becoming shorter. Studies reveal that the average user spends 54 seconds on a webpage before deciding to engage further or move on. That’s the blink of an eye in the digital realm. This fleeting window of opportunity underscores the critical …

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Understanding Google Bard: A Brief Guide

/ 9 minutes of reading

In recent years, the rise of artificial intelligence (AI) has been truly remarkable. It has established itself as a transformative force across industries, with an estimated revenue of $86.9 billion in 2022 alone. Among the intriguing AI innovations, one remarkable creation shines: Google Bard AI. This innovative marvel not only demonstrates the incredible capabilities of …

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The Importance of Audience Segmentation in Google Ads in 2023

/ 13 minutes of reading

The rise of digitalization is an undeniable trend in today’s economy, with people spending more time online than ever before. A 2021 Pew Research Center report found that 31% of adults in the U.S. admit to spending time online almost constantly. This data presents a significant opportunity for businesses to expand their reach and create …

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The Impact of Micro-Moments on B2B Marketing in 2023

/ 11 minutes of reading

The B2B industry has experienced a significant rise in recent years, with a 17.8% increase in sales in 2021 alone. This surge highlights the immense opportunities available for the sector. As B2B businesses continue to thrive, focusing on marketing strategies that resonate with their target audience is crucial. Understanding user behavior is key, and the …

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How to Optimize your Content to Appear as a Google Featured Snippet

/ 19 minutes of reading

The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …

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KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

/ 4 minutes of reading

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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The Two Main Sides of SEO: On-Page and Off-Page

/ 4 minutes of reading

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

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SEO Ranking Factors: An Overview

/ 3 minutes of reading

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

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Drive Leads to Your Business with Content Marketing

/ 3 minutes of reading

Kex+ Webinar on Content Marketing On September 14 at 10 AM EST, SEOReseller launched another episode of the KEX+ (Knowledge Exchange) webinar series. KEX+ is a deep dive into various industry-related topics and information that help agencies like yours grow. In that episode, business excellence manager CJ Masungsong and managing consultant Bernard San Juan III …

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Hub Content and Its Role in Your Content Marketing Strategy

/ 3 minutes of reading

Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, …

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How AI Content Can Help You Scale Your SEO Campaign

/ 7 minutes of reading

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest.  The best method to put this into practice is with relevant content. Making your website …

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What Does LSI Stand For?

/ 6 minutes of reading

The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …

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What is Duplicate Content?

/ 8 minutes of reading

Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs.  Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …

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What is Keyword Research in SEO & How to Do It?

/ 12 minutes of reading

Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content.  Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …

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Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

/ 9 minutes of reading

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

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How to Do SEO Competitor Analysis – A Step By Step Guide!

/ 12 minutes of reading

If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make!  Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra.  It is …

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Technical SEO 101

/ 11 minutes of reading

Technical SEO is a beast.  With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you.  Let’s break down the importance of technical SEO and …

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Comparing SEO vs. SEM: Differences, Benefits, and More

/ 12 minutes of reading

Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …

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WordPress SEO: A Comprehensive Guide to Set You Up For Success

/ 12 minutes of reading

Your WordPress website isn’t ranking well on Google and other search engines.  Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …

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Multi-Location SEO Strategies for Businesses With More Than One Location

/ 11 minutes of reading

Businesses with multiple locations encounter unique challenges when trying to boost their ranking.  There is lots of information out there about SEO best practices, but what helps multi-location businesses?  Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …

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8 Steps for Developing a Comprehensive SEO Content Marketing Strategy

/ 13 minutes of reading

If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.”  But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …

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How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips

/ 13 minutes of reading

You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …

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How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven

/ 14 minutes of reading

Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …

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What Is Organic SEO and Why Is it So Important for Your Business?

/ 16 minutes of reading

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

What is Guest Blogging and Why is it Important for Businesses?

/ 8 minutes of reading

One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging.  It’s …

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Website Design Proposal to Close More Clients (700+ Clients Served)

/ 7 minutes of reading

Finding the right web design lead is not an easy feat, however, once you find them, you want to make sure that you close the sale. For that to happen, a client should be able to understand what they’re getting and what your services entail. This is why creating a website design proposal that establishes …

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5 Crucial Content Marketing Metrics to Track And Improve for Your Clients 

/ 7 minutes of reading

No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …

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5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency

/ 8 minutes of reading

All modern businesses have one common goal  — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective.  The increased popularity of social media has also …

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Starting A Web Design Business: A Checklist For Your Web Design Agency

/ 17 minutes of reading

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

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Integrating Content To Your Marketing Funnel

/ 5 minutes of reading

A marketing funnel signifies the different stages of a buyer’s journey. It starts with capturing the attention of your target audience, generating interest, building a desire to own your product that culminates with a trigger for action. Content marketing can be an extremely effective tool to help you achieve your marketing objectives at each stage …

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SEO Software Guide: How To Find The Right One For Your SEO Business

/ 9 minutes of reading

Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process.  Why do you need SEO software? The challenges for SEO agencies or …

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How To Set Up An Ecommerce Business

/ 16 minutes of reading

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

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20 Best Small Business WordPress Themes to Rock Your 2020

/ 9 minutes of reading

Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated.  Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …

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Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services

/ 9 minutes of reading

SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …

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Boost Your Marketing Strategy by Spicing Up Your Original Content

/ 8 minutes of reading

At some point, everyone started thinking outside the box. Now that we’re all there, out in the open, it seems that all original content has been made. Where’s that promised creative space we would find when coloring outside the lines? There is content that goes viral and commercials that leave you sobbing on your couch. …

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Diving Into Ecommerce: Start With A Shopify Store

/ 14 minutes of reading

The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …

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Top 10 SEO Project Management Tools: Deliver Results Like Clockwork

/ 10 minutes of reading

When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently.  The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …

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How to Be an SEO Consultant: 5 Steps to Solidify Your Success

/ 10 minutes of reading

Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals.  In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one?  Like any other profession in the digital marketing industry, …

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The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings

/ 15 minutes of reading

Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it.  At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores.  But, the boost in …

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Why Online Reputation is Important to Your Agency

/ 15 minutes of reading

Every entrepreneur knows reputation can make or break any company. When it comes to  online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …

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How to Hire A Great Account Manager For Your SEO Company

/ 12 minutes of reading

Account managers are an integral part of your business and client retention process. They are the key players who have the ability to make your business irreplaceable to clients. But having the wrong person for the position can cost you and affect your business. An estimated  72 percent of US employers said that they’re having …

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How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

/ 14 minutes of reading

Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …

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How Predictable is Your SEO Workflow?

/ 11 minutes of reading

Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …

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Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies

/ 26 minutes of reading

It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …

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Niche Guide: Digital Marketing In The Cleaning Industry

/ 10 minutes of reading

The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …

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How WordPress Managed Hosting Helps SEO

/ 6 minutes of reading

SEO is a powerful online marketing strategy. This aims to enhance your website’s overall ranking on search engines. Since the common SEO practices relate significantly to website elements such as Metadata, title tags, and header tags, one question that may be asked by those studying WordPress 1o1 is: “What does WordPress Managed Hosting have to do with …

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How to Run an SEO Company

/ 3 minutes of reading

Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …

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Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

/ 11 minutes of reading

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

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SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool

/ 12 minutes of reading

With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously!  Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …

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8 (Free) Ways to Generate More Leads With Your Website

/ 10 minutes of reading

It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …

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The Fundamentals of Prospecting

/ 9 minutes of reading

We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …

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Qualify More SEO Leads with Our White Label Client Questionnaire

/ 2 minutes of reading

We’ve said it before, we’re going to say it again: qualifying is a crucial process when you’re finding SEO clients. You may be getting thousands and thousands of leads, but remember that not all of them deserve your time […]

You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter

/ 3 minutes of reading

For years digital marketing agencies and other “experts” have been harping on the need for local listings and citations. Often reaching nonsensical conclusions. Listings and citations are important in Local SEO – yes, but only to a certain extent. Once you have covered all the major directories and have enough listings from local directories, the …

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Organic Traffic Increased by 300% in 6 Months [SEO Case Study]

/ 5 minutes of reading

“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]

Outsource Web Design: Trust in the Experts, Grow Your Agency

/ 10 minutes of reading

As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]

Content in SEO: How Does It Fit into Your Strategy?

/ 7 minutes of reading

“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]

Why You Need to Work with an Outsource SEO Company

/ 4 minutes of reading

Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]

Your PPC Solutions Just Got Better

/ 4 minutes of reading

The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]

How to Sell SEO: An Agency’s Guide to Getting More SEO Sales

/ 20 minutes of reading

As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]

Integrating Semantics in Your SEO with LSI Keywords

/ 5 minutes of reading

Users drive today’s search. With user intent as the focus of queries, semantics provide a central role in how search engines work. In this sense, Latent Semantic Indexing (LSI) connects user intent with queries and deciphers these searches to rank relevant websites […]

Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know

/ 5 minutes of reading

SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]

Agency Growth Hacks: Building Your SEO Client Base

/ 4 minutes of reading

SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]

SEO Campaign Strategies for Highly Competitive Niches

/ 4 minutes of reading

Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]

Three Steps to Building Small Business Brand Advocates

/ 6 minutes of reading

It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]

Spot the Good Opportunities in Bad Reviews

/ 4 minutes of reading

When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]

Building Local Search Presence with Citations

/ 6 minutes of reading

As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]

Online Reputation: Building a Stronghold for Clients

/ 5 minutes of reading

Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]

Key Takeaways from the How to Keep Clients Webinar

/ 5 minutes of reading

The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …

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Advanced SEO: Build a Flagship Campaign for eCommerce Clients

/ 6 minutes of reading

Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience. Advanced SEO involves the intricacies of algorithms and the science behind search engines, then …

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How Offering Multiple Services Benefits Your Digital Business

/ 7 minutes of reading

Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …

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Overcoming Barriers and Challenges of Small Businesses in Building Websites

/ 8 minutes of reading

Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …

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White Label Facebook Paid Advertising

/ 2 minutes of reading

Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of  SEOReseller’s improved white label …

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Measuring and Improving Earnings from Social Media

/ 4 minutes of reading

Facebook has 936 million daily active users. The impressive number wows even companies wanting to improve brand awareness, and they concentrate on updating their Facebook Pages to drive traffic to their websites. Among the companies earning from Facebook’s wide reach is Coca-Cola with over 91 million fans. Second is McDonald’s with close to 58 million. …

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Social media can be difficult. We make it easy.

/ 2 minutes of reading

SEOReseller’s new suite of turnkey and collaborative social media reseller packages provides you and your clients a professional and custom-tailored social media service for a fraction of the cost. We provide the social media plan customized exclusively for your brand, precise and professional execution of the strategy, and assurance that we will see it through to …

Social media can be difficult. We make it easy. Read More »

Ensuring Client Satisfaction: The Gift That Keeps on Giving

/ 3 minutes of reading

The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more. What that saying misses, however, is that customers don’t know everything. Hearing about how their …

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Latest Google News: Search Analytics Report, New Ad Units, and More

/ 2 minutes of reading

Analyzing website traffic is now easier as Google finally launched their new Search Analytics report. The new feature within Google Webmaster Tools will be replacing the old Search Queries report in the coming months. Search Analytics still performs pretty much everything Search Queries does, but with new functions, specifically with data and filtering options. The …

Latest Google News: Search Analytics Report, New Ad Units, and More Read More »

4-Point Strategy for PPC Restructuring

/ 2 minutes of reading

PPC restructuring comes in two ways: starting all over with a new structure or working with what you have. Choosing between the two approaches will depend on your campaign goals and the current position of the account you’re handling. When do you need to restructure? If your client’s website goals have changed If the account …

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Is Getting Quality Links Enough to Remove Penguin Penalties?

/ 3 minutes of reading

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. In his year-end Webmaster Central hangout session, John Mueller addressed one of the most interesting questions in the SEO community: Hypothetically, would an increase in the percentage of quality backlinks help resolve a Penguin penalty? With this query comes many more questions and opens …

Is Getting Quality Links Enough to Remove Penguin Penalties? Read More »

What Is An Ideal Bounce Rate?

/ 8 minutes of reading

You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target.  There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate.  In SEO, having a high bounce rate from …

What Is An Ideal Bounce Rate? Read More »

Get Rid of those Toxic Backlinks Today

/ 2 minutes of reading

Link building is an essential part of your strategy. You can’t afford to ignore it; otherwise, all your efforts will become futile and put your online reputation at risk. Bad, unnatural, or toxic links are the banes of your link building strategy. These low-quality links (some of which are spammy) will earn penalties from Google. …

Get Rid of those Toxic Backlinks Today Read More »

3 AdWords Features that Optimize Your Keyword Bids

/ 2 minutes of reading

Google AdWords is definitely one of the most useful tools for every SEO campaign. I’m going to talk about this tool’s advanced features that optimize your keyword bidding strategy. With proper use, you can breathe new life into campaigns that need help with pay-per-click efforts. Auction Insights The Auction Insights feature is the key to …

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Uncover High Value Keywords With These Secrets

/ 5 minutes of reading

As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …

Uncover High Value Keywords With These Secrets Read More »

Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

/ 4 minutes of reading

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

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SEO Campaign Management: How to Launch a Successful SEO Project

/ 7 minutes of reading

“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services.  After filling out our order form and making your payment, …

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What Google Webmaster Tools Does for SEO

/ 2 minutes of reading

To maximize your SEO campaigns, you need to cover all the bases, and most importantly, Google Webmaster Tools. For the newbies: what does Google Webmaster Tools do for SEO? The use of Google Webmaster Tools is important when designing effective SEO methodologies. Examples of valuable data GWT provides include the following: Keyword Metrics Webmaster Tools features …

What Google Webmaster Tools Does for SEO Read More »

Hashtag Growth Hacking Tricks for Lead Generation

/ 3 minutes of reading

Ever since Twitter began its hashtag posts in 2009, many users adopted the habit to other social networks like Facebook and Instagram. We’ve seen the famous pound sign in almost every post to highlight events, topics, and things that are popular−or what users want to become popular. Google+ hashtags have a different purpose, though. While these can …

Hashtag Growth Hacking Tricks for Lead Generation Read More »

Ladies & Gentlemen, Google’s “In the news” Box

/ 2 minutes of reading

Google is confident that it can provide the most relevant information to Internet users. Thus far, the company is doing remarkably well: it developed Knowledge Graph to provide general answers to search queries fast; it’s getting better at reading and ranking photos; and it combs the Web to find the freshest content with Google Alerts. …

Ladies & Gentlemen, Google’s “In the news” Box Read More »

Amazon Takes Aim at Google AdWords with New Sponsored Links

/ 4 minutes of reading

The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best …

Amazon Takes Aim at Google AdWords with New Sponsored Links Read More »

How We Optimize for Bing and Yahoo

/ 2 minutes of reading

In the latest search share report released by comScore, Google maintains its powerhouse position with 67.5% of the search shares. The search engine giant uses the most intricate and volatile algorithm in the search landscape, covering over 200 algorithm factors for site rankings. This puts Google right at the core of every search marketing strategy. …

How We Optimize for Bing and Yahoo Read More »

4 Easy Ways to Boost Client-Provider Relationship and ROI

/ 3 minutes of reading

One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship …

4 Easy Ways to Boost Client-Provider Relationship and ROI Read More »

Searchmetrics Study: Video Dominates Google Universal Search by 65%

/ 2 minutes of reading

Users all over the world have been using Google to search for answers to anything; and those who have been using it since 2007 may be familiar with the Universal Search Results. To adapt to the users’ changing need for a wider multimedia support, Google returns a multitude of choices for every query—including images, news, …

Searchmetrics Study: Video Dominates Google Universal Search by 65% Read More »

Social Sharing: Twitter Shares Increase, Email Shares Fall

/ 2 minutes of reading

Twitter opened strong this year, as it had the most social shares according to social data platform ShareThis’s Q1 2014 report. Email, on the other hand, was on the other end of the spectrum, with shares falling significantly. Twitter had the highest percentage of share growth, seeing a 43% increase in its shares since the …

Social Sharing: Twitter Shares Increase, Email Shares Fall Read More »

Microsoft Announces “Cortana,” Your New Virtual Assistant

/ 3 minutes of reading

Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …

Microsoft Announces “Cortana,” Your New Virtual Assistant Read More »

Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]

/ 7 minutes of reading

If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …

Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study] Read More »

Why Isn’t Your Campaign Going Viral?

/ 3 minutes of reading

You will often hear from your clients that they want you to make their online marketing campaigns viral. As online marketers, this should be one of your goals in order to achieve your client’s end goal. Unfortunately, this doesn’t always happen, and the truth is it can be challenging. I want to walk you through …

Why Isn’t Your Campaign Going Viral? Read More »

Optimizing Your Email Marketing for Mobile

/ 3 minutes of reading

Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …

Optimizing Your Email Marketing for Mobile Read More »

Bing Offers Secure Search Option with New HTTPS Site

/ 2 minutes of reading

In November 2013, Microsoft began looking into improving search security for Bing users following the National Security Agency (NSA) spy controversy. Now they have taken their security efforts to a new level by launching a separate SSL search site: https://www.bing.com/. When you use the HTTPS version of Bing to search, your search query data will …

Bing Offers Secure Search Option with New HTTPS Site Read More »

4 Things to Keep in Mind When Refreshing Your Content Strategy

/ 3 minutes of reading

Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing. Content Marketing is …

4 Things to Keep in Mind When Refreshing Your Content Strategy Read More »

Pinterest Acquires Image Recognition Start-Up VisualGraph

/ 2 minutes of reading

Pinterest recently acquired VisualGraph, a two-man start-up that creates image recognition and visual search technologies. Founders David Liu and Kevin Jing joined the Pinterest engineering team on January 6, 2014. You may have seen this type of technology at work with Facebook’s facial recognition features or Google’s Search by Image function. Similar features could be …

Pinterest Acquires Image Recognition Start-Up VisualGraph Read More »

Mobile Trends to Watch Out for in 2014

/ 3 minutes of reading

With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year. The “Mobile-First” Strategy Mobile marketing has become so important that …

Mobile Trends to Watch Out for in 2014 Read More »

Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy

/ 3 minutes of reading

You may have noticed over the holidays that the number of shopping cart abandoners in your ecommerce website has increased. This does not automatically mean that your visitors have abandoned their selections and orders – there may have been technical difficulties, comparisons, and indecision on the part of your audience. Another possible reason is something …

Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy Read More »

Google Begins Reducing Authorship Rich Snippets on the SERPs

/ 2 minutes of reading

Here’s an update that may affect your SEO campaigns: Matt Cutts has confirmed that Google has begun authorship reduction on their search results. According to Cutts, 15% of authorship rich snippets are no longer being displayed in their search results. You can clearly see the decline in results displaying authorship in MozCast. Set the filter …

Google Begins Reducing Authorship Rich Snippets on the SERPs Read More »

Google Tests Ads on Knowledge Graph

/ 2 minutes of reading

The Knowledge Graph as we know it may change very soon. Google surprised many this weekend by testing ads on their Knowledge Graph. Twitter user Gianluca Fiorelli (@gfiorelli1) posted a photo on Twitter showing a Knowledge Graph entry for a car with an ad format included: The car knowledge graph format is a relatively new …

Google Tests Ads on Knowledge Graph Read More »

Will Guest Blogging be Considered Spam in the Future?

/ 2 minutes of reading

In the latest Google Webmaster Help video, Matt Cutts discusses yet another question about guest blogging as spam: “I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?” Cutts notes the skepticism toward guest blogging has been increasing, as he continues to receive questions related to this …

Will Guest Blogging be Considered Spam in the Future? Read More »

Google Announces +Post Social Ads

/ 3 minutes of reading

If you’re using Google’s Display Network for your paid ad campaigns, read up: Google is adding a new type of ad on their Display Network that integrates social media. Eran Arkin, Google’s Product Manager for Social Ads, announced at the start of the week through his Google+ profile that they will be testing a new …

Google Announces +Post Social Ads Read More »

Study: Site Search Data Not Used by 57% of Ecommerce Brands

/ 3 minutes of reading

On-site search data provides you with great insights on the activity of your audience, allowing you to tailor your marketing campaign according to their behavior and interests. Site search is especially useful for ecommerce brands that want to know what their consumers want. However, a recently released study shows that majority of these brands do …

Study: Site Search Data Not Used by 57% of Ecommerce Brands Read More »

Microsoft Looks Into Encrypted Search on Bing

/ 2 minutes of reading

Google’s move towards encrypted search last September has left the online world reeling and searching for alternative sources of keyword information. It looks like online marketers are about to lose more keyword data from yet another source. A recently published report claims that Microsoft is looking into encrypted traffic and search on Bing. This follows …

Microsoft Looks Into Encrypted Search on Bing Read More »

4 Sources for Guest Blogging Opportunities

/ 3 minutes of reading

Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web spam definitions and included guest blogging on the list. Many bloggers are being more careful about the type of content they receive online. You will need to build your network among high-authority blog owners and online influencers in order to …

4 Sources for Guest Blogging Opportunities Read More »

Facebook Mobile Traffic Up 253% According to Study

/ 3 minutes of reading

Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period. Consistent with Facebook’s Findings …

Facebook Mobile Traffic Up 253% According to Study Read More »

Google’s Hummingbird: Were You Hit?

/ 3 minutes of reading

At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …

Google’s Hummingbird: Were You Hit? Read More »

SEOReseller.com Launches SEO Product Developments

/ 4 minutes of reading

I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …

SEOReseller.com Launches SEO Product Developments Read More »

Does PageRank Still Have Value Today?

/ 4 minutes of reading

PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …

Does PageRank Still Have Value Today? Read More »

How to Protect Your Websites from Link-Based Negative SEO

/ 5 minutes of reading

The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …

How to Protect Your Websites from Link-Based Negative SEO Read More »

Dispelling Conversion Rate Optimization Myths

/ 3 minutes of reading

One of the goals of conversion rate optimization as part of your website optimization services is to fulfill different online marketing goals and increase visitor conversions. Done right, conversion rate optimization (CRO) will help your online marketing efforts become more effective at getting your target audience to complete the goals of your clients. However, the …

Dispelling Conversion Rate Optimization Myths Read More »

Six Ways to Refresh Your SEO

/ 5 minutes of reading

Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …

Six Ways to Refresh Your SEO Read More »

Study: 90% of Business Owners and Consumers Trust Yelp Reviews

/ 3 minutes of reading

The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …

Study: 90% of Business Owners and Consumers Trust Yelp Reviews Read More »

Matt Cutts: Tell Us More about Small Websites That Should Be Ranking

/ 3 minutes of reading

Some very interesting news for you: Google is collecting more data about websites in a more old-fashioned way. Yesterday, Matt Cutts’ tweet sent the entire online industry abuzz. He posted a Google Docs link to a survey asking what small site you think should be ranking better on Google. See Cutts’ tweet below: If there’s …

Matt Cutts: Tell Us More about Small Websites That Should Be Ranking Read More »

Measuring the Effectiveness of Your Content Marketing Strategy

/ 4 minutes of reading

I’ve discussed different ways to approach content marketing in this blog several times, and now I want to move on to something just as important – measuring its effectiveness. This can be difficult because shares and likes don’t always translate to conversions and ROI. The trick is in measuring by the stages – knowing what …

Measuring the Effectiveness of Your Content Marketing Strategy Read More »

Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions

/ 3 minutes of reading

Mobile has been steadily growing in power as a channel for reaching audiences. However, many still have not developed a mobile-friendly online marketing strategy because of the question of conversions and ROI. A recently released report from SEO platform developer BrightEdge shows that mobile is far ahead when it comes to driving traffic, and that …

Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions Read More »

Online Marketing Statistics that Can Help Improve Your Business

/ 3 minutes of reading

Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …

Online Marketing Statistics that Can Help Improve Your Business Read More »

Consumer Awareness vs. Customer Service: Why Social Media Needs Support

/ 4 minutes of reading

You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media …

Consumer Awareness vs. Customer Service: Why Social Media Needs Support Read More »

Study: Advertising is Killing Consumer Satisfaction Online

/ 4 minutes of reading

A newly released study by satisfaction analytics company ForeSee shows that search engines and social media sites received lower satisfaction rates this year compared to last year. E-business satisfaction has dropped by 3.9% overall, receiving its lowest rate in a decade. The study alludes to the “growth and proliferation of advertising” as the main culprit …

Study: Advertising is Killing Consumer Satisfaction Online Read More »

SEOReseller.com Launches Resource Center

/ 3 minutes of reading

Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …

SEOReseller.com Launches Resource Center Read More »

Top 7 Future-Proof SEO Fundamentals You Should Know

/ 5 minutes of reading

Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …

Top 7 Future-Proof SEO Fundamentals You Should Know Read More »

How to Overcome Penguin Updates

/ 4 minutes of reading

Penguin is becoming more unforgiving to violators of Google’s Webmaster Guidelines with every update from Google. As they zero in on more unnatural links, some of the updates they’ve previously released may have affected your campaigns. You’ll need to take steps to overcome previous Penguin updates and prepare your websites for upcoming changes to the …

How to Overcome Penguin Updates Read More »

How to Increase Your Blog Readership

/ 4 minutes of reading

As a marketing tool, blogs do it all – they tell your audience what your brand is about, they establish your authority, and they give you a free platform where you can pitch your products and services. Driving more traffic to your site means achieving these at a larger scale. It’s important to remember that …

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Profile-Based Market Segmentation Approach to SEO

/ 4 minutes of reading

Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …

Profile-Based Market Segmentation Approach to SEO Read More »

Your Starter Kit to Mobile SEO

/ 3 minutes of reading

If you’ve read our Agency Guide to White Label SEO (and if you haven’t, download it from the link and read it now), you’ll have seen us briefly discuss why mobile SEO is one of the solutions you should focus on in the near future. Today I want to expound on this further and give …

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The Road to Becoming a Content Marketer

/ 5 minutes of reading

The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …

The Road to Becoming a Content Marketer Read More »

Google Glass: What It Means for SEO

/ 5 minutes of reading

Unlike computers and smartphones, Google Glass gives direct answers from collated information instead of giving choices in a list form. In this sense, you can consider Glass as an answer engine instead of a search engine in the strictest sense of the word, a virtual personal assistant similar to Apple’s Siri. You will need a …

Google Glass: What It Means for SEO Read More »

The Future of Content Marketing: Trends to Watch in the Next Decade

/ 4 minutes of reading

Content marketing is only beginning to grow as search engines keep refining the way they rank websites. It will flourish as an integral part of online marketing as search algorithms reflect human behavior more closely. It’s important for you to anticipate the trends that are coming to ensure your online marketing methodology stays ahead of …

The Future of Content Marketing: Trends to Watch in the Next Decade Read More »

Google Adds Real-Time Conversion Tracking to Analytics

/ 2 minutes of reading

Google has released a new Analytics update that will be very useful for tracking your campaigns accurately. Google Analytics now features real-time goal conversion tracking. This new feature will allow you to see short-term conversion trends and drill down on converting pages as your various goals are hit. It’s a great addition to the current …

Google Adds Real-Time Conversion Tracking to Analytics Read More »

How to Design Emails to Reach the Inbox

/ 5 minutes of reading

Sending out email newsletters is one of the easiest ways to reach your target audience. Email correspondence brings you one primary challenge though: ensuring that your message reaches your target audience’s inbox. I want to share some practices that will help ensure your emails will reach their intended recipients, and not the dreaded spam folder. …

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More Exciting Product Developments – May 1st

/ 3 minutes of reading

We’re excited to announce that on the first of May, 2013 we are making the most comprehensive update to our products in the history of our organization’s growth. This update reflects our commitment to providing our agency partners ever improving quality of marketing services. Month over month we’re connecting with marketing agencies worldwide and producing …

More Exciting Product Developments – May 1st Read More »

How to Group Keywords for Silo Pages

/ 3 minutes of reading

Grouping keywords for silo pages can be tricky because the purpose of making silo pages is to focus on one main keyword. You need to develop a keyword grouping strategy that will not compromise your silo structure by confusing both visitors and search engine algorithms. I want to share tips on creating your strategy and …

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How to Establish an SEO-Centric Culture

/ 4 minutes of reading

Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …

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SEO Performance Should Be Measured by Organic Conversions

/ 5 minutes of reading

Measuring your SEO performance is very difficult today because there is no standard formula for determining success. It’s important to give your clients a measure of success that clearly shows how your progress benefits their business. I always am asked about what metrics to measure and why these are important, and I want to share …

SEO Performance Should Be Measured by Organic Conversions Read More »

How to Build Links in 2013

/ 3 minutes of reading

The process of building links has changed dramatically over the years as search engines evolved. Algorithms are now more focused on the user experience and not on the mere number of links you can get for any given website. I want to share with you how to build a strong and future-proof link portfolio for …

How to Build Links in 2013 Read More »

The Digital Marketing Guide to Using CRM

/ 4 minutes of reading

Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …

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How to Outsmart Your Competitors at SEO

/ 6 minutes of reading

How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …

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The Importance of Cross-Channel Marketing to Leverage SEO

/ 4 minutes of reading

Many SEO professionals do not realize the full potential of their multi-channel marketing efforts. They treat their campaigns for each channel separately instead of creating one seamless campaign. Cross-channel marketing helps you maximize the benefits of each channel by using them together; that is, you view different channels as touch points. Today, I want to …

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What Type of White Label SEO Solution is Best Fit for My Agency

/ 4 minutes of reading

Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …

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How to Come Up with the Best Site Architecture

/ 5 minutes of reading

Organizing your website architecture the right way is important in ensuring the success of your SEO campaign. This can be tricky, given the algorithmic updates Google has released over the past year. Having strong website architecture also makes it easier for visitors to find the information they need on your site, improving their browsing experience. …

How to Come Up with the Best Site Architecture Read More »

How to Pitch Using Our SEO Proposal

/ 4 minutes of reading

In today’s blog, I want to continue our educational sessions and focus on your marketing strategy. Your sales pitch is your last chance to convince potential clients that you can give them the marketing strategy they need for their business. I want to discuss how our branded SEO proposals can help improve your pitch and close …

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Landing Pages & Buyer Psychology

/ 6 minutes of reading

In today’s blog, I want to talk to you about an important element of your SEO marketing campaign – your landing page. It is no longer enough to create a great-looking, search engine-optimized landing page today, whether you’re working on an inner page of your website or a separate silo page. You need to think …

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Do Facebook Likes Boost SEO Rankings? | SEO Reseller

/ 4 minutes of reading

Many of your clients have their own social media profiles, and even we offer social media services. As one of the most widely-used social media sites, Facebook has become a very important part of your clients’ marketing strategy. It’s a good platform for building each client’s brand image and network, and an excellent direct communication …

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How to Come Up with a Content Strategy for Local SEO

/ 4 minutes of reading

Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …

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Topic Modeling

/ 3 minutes of reading

In the previous blogs, I’ve talked about making your content strategy more effective. Today I want to talk about another way you can come up with an effective content marketing strategy – topic modeling. This information retrieval model makes grouping unlabeled documents more accurate, and its basic principles can be used to make content more …

Topic Modeling Read More »

The Power Of Customer Advocacy In SEO

/ 5 minutes of reading

Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …

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The Rise of Context Marketing: Content, in the Right Context, is King

/ 5 minutes of reading

Context marketing is very important because search engines have shifted their algorithms to mimic user experience. Producing keyword-centric unique content isn’t good enough to get you or your clients the visibility you need. This is where context marketing comes in – you include your target audience in the content development equation, and you choose the right location …

The Rise of Context Marketing: Content, in the Right Context, is King Read More »

5 SEO Pitfalls to Avoid on Ecommerce Sites

/ 3 minutes of reading

Ecommerce is a very competitive industry, with tens of thousands of sites competing for the online market’s attention. This is why it’s important that you have an effective SEO strategy created specifically for ecommerce.

Link Building is Like Investing – Keep It Diverse

/ 2 minutes of reading

Today I want to discuss the importance of quality link building in establishing strong online presence for SEO. While original content remains king of optimization, building a diversified link portfolio is just as important. Ignoring the need for a diverse link portfolio is an immature mistake. It’s important that you build on a wide range …

Link Building is Like Investing – Keep It Diverse Read More »

Grab White Label SEO Opportunity

/ 2 minutes of reading

Many businesses are now relying on SEO for them to gain maximum visibility online. They need to gain a good position on search engine result pages for their customers and prospective customers to find them easily. Most of these businesses rely on SEO agencies to help them achieve desired results. There are also white label …

Grab White Label SEO Opportunity Read More »

10 Questions To Ask Your SEO Vendor

/ 5 minutes of reading

Research indicates that businesses rely on working with vendors more each year to develop and succeed in marketing their client’s brands online.  With the increased demand for search marketing, social and reputation management, vendors who can integrate traditional and digital communication strategies to deliver more online exposure for small businesses and big brands are in …

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Link Building Opportunity with Email Marketing | SEO Reseller

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Many companies are now looking for more ways to increase their online visibility. Most of them choose to outsource SEO to have the best online marketing results. So, what is a great addition to your SEO strategies? The answer is Email Marketing. It isn’t usual to think that email marketing can help you build links. …

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Get Me On The Search Engine

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As an SEO Outsource company, we find ways to make your business visible online. On the other hand, Google – the leading search engine – ensures that their users are getting the right information about their queries, which is why the best online marketing team-up is PR and SEO. Last week, Google announced that with …

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Two Categories of Link Building

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People from the internet marketing industry would know what link building is. Though there is no exact strategy to do it, there are two categories on which you can work on. If you need a little help in executing link building strategies, an SEO reseller company like us can definitely give you a helping hand. …

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4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out

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Covering every aspect of SEO is essential for a successful campaign. If you think your company covers everything that your business offers, you may want to ask yourself about the SEO opportunities available during various seasons. While you think about your SEO efforts, don’t forget about the seasonality of your business and how it affects …

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