In today’s market, businesses increasingly shift to digital platforms as more of their customers prefer to do business online. According to a 2020 global study, for example, e-commerce sales accounted for 18% of all retail sales worldwide, and this number is expected to rise, especially in the wake of the pandemic and the way it …
How to Leverage Customer Feedback and Reviews in 2023 Read More »
The B2B industry has experienced a significant rise in recent years, with a 17.8% increase in sales in 2021 alone. This surge highlights the immense opportunities available for the sector. As B2B businesses continue to thrive, focusing on marketing strategies that resonate with their target audience is crucial. Understanding user behavior is key, and the …
The Impact of Micro-Moments on B2B Marketing in 2023 Read More »
The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …
How to Optimize your Content to Appear as a Google Featured Snippet Read More »
Was 2022 the year you finally saw success in your business’s website performance? If not, don’t worry. The reality is that 90% of e-commerce businesses fail within the first 120 days due to poor marketing strategies. But if you’re smart about your Search Engine Optimization (SEO) techniques, you can double your web traffic and be …
5 Powerful SEO Secrets to Double the Web Traffic Read More »
On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …
KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization Read More »
60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …
Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …
Consumer behavior changed dramatically in the last decade, and the rise of local search has been a game changer for businesses. 46% of Google searches are locally oriented, and near-me searches increased by 150% in the last two years. At SEOReseller, we often get asked about the best way to approach local SEO for our …
Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …
The Missing Ingredient in Your SEO Strategy: Local Read More »
Kex+ Webinar on Content Marketing On September 14 at 10 AM EST, SEOReseller launched another episode of the KEX+ (Knowledge Exchange) webinar series. KEX+ is a deep dive into various industry-related topics and information that help agencies like yours grow. In that episode, business excellence manager CJ Masungsong and managing consultant Bernard San Juan III …
Drive Leads to Your Business with Content Marketing Read More »
Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, …
Hub Content and Its Role in Your Content Marketing Strategy Read More »
The sheer volume of data we create on a daily basis is truly astounding. According to International Data Corporation (IDC), the world is expected to generate 175 zettabytes of data by 2025. For agencies, this is both a blessing and a curse. On one hand, more data means more insights to help drive marketing efforts. …
How Hero Content is Driving Agencies’ Content Marketing Read More »
With the ever-increasing importance of SEO (Search Engine Optimization) in the online marketing world, it’s essential for any business to be able to track the SEO viability of the content they produce. The most practical and most versatile way to always keep an eye on how well your business excels in the SEO department is …
Almost half of the world’s web traffic comes via mobile searches. If you are working in the digital marketing niche and don’t have a mobile SEO strategy, you are missing most of your potential users. Besides putting in efforts in the digital marketing world, you also have to think smart in terms of how you …
Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest. The best method to put this into practice is with relevant content. Making your website …
How AI Content Can Help You Scale Your SEO Campaign Read More »
Being at the head of a small business is both exhilarating and stressful. On one hand, you’re hoping to expand, achieve your business goals and get financially compensated for it. On the other hand, you’re entering a huge and highly competitive market, which, for a business with limited scope, means you’ll have to carry the …
Top 7 SEO Pain Points That Small Businesses Experience Read More »
It has been a good few years of content creators, retailers, and companies using SEO techniques to optimize their position and viability in Google searches. But since SEO is a widespread field of tools and approaches, there has been a growing need to get one’s business name on a SERP. For those wondering what SERP …
The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …
Even if it’s not your primary goal, every webmaster knows SERP rankings matter. However, getting your site to the first page of Google takes time, effort, and a strategic approach. So, what is content gap analysis and how does it fit into this scenario? Content gap analysis is a content optimization method that looks at …
Content Gap Analysis | Best Tips for Content Gap Analysis Read More »
Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs. Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …
Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content. Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …
The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …
Google Maps SEO – What is It and How Does it Rank Your Businesses Higher? Read More »
If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make! Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra. It is …
How to Do SEO Competitor Analysis – A Step By Step Guide! Read More »
There are more than 6 million blogs written per day and around 6 billion Google searches per second. So, you can’t be surprised that your article is just another one in an endless sea of content. You must wonder, what is the secret of those blogs that always rank first in your Google searches? And …
The Ultimate SEO Checklist to Rule Google’s Search Results in 2023 Read More »
Technical SEO is a beast. With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you. Let’s break down the importance of technical SEO and …
Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …
Comparing SEO vs. SEM: Differences, Benefits, and More Read More »
Your WordPress website isn’t ranking well on Google and other search engines. Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …
WordPress SEO: A Comprehensive Guide to Set You Up For Success Read More »
SEO. It’s not new, but it’s increasing in both popularity and need. But, with so much conflicting information on the internet and with Google constantly updating its ranking factors, it’s no wonder you have questions. SEO is as clear as mud — we get it. The purpose of this post is to provide you with …
SEO FAQ: 50 SEO Questions and Answers All in One Place Read More »
Businesses with multiple locations encounter unique challenges when trying to boost their ranking. There is lots of information out there about SEO best practices, but what helps multi-location businesses? Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …
Multi-Location SEO Strategies for Businesses With More Than One Location Read More »
Have you ever sat down to write your next blog post and wondered, “How long should a blog be?” You’re not alone. In fact, some of the biggest names in the content marketing game have conducted massive studies to answer this one question. What have they discovered? Read on to learn everything there is to …
SEO Blog Post Word Count: How Long Should a Blog Post Be? Read More »
If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.” But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …
8 Steps for Developing a Comprehensive SEO Content Marketing Strategy Read More »
You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …
How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips Read More »
Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …
How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven Read More »
Finding the right SEO company with the right SEO services for your business can be crucial. With your time spent managing the business and the ever-growing number of SEO providers, it can be a challenge to find a good all-around match that doesn’t just look good on paper but can also walk the talk. We’ll …
How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority Searching for simple ways to improve SEO quickly will return a flood of overwhelming search results.
What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.
There are hundreds of “SEO optimization best practices.” But which ones are actually important for your website? The ones that will move the needle. In this guide, we share 14 valuable SEO best practices that will improve SEO performance for your website. Think of this guide as a tactical handbook, one that you can pull …
It often starts with the idea of being your own boss. Then that idea breeds another one – achieving success. No matter what brought you on the path of starting an SEO business, it boils down to these two questions: What is an SEO business and are you willing to give it your 100%? The …
Starting an SEO Business: The Ultimate Checklist for Your SEO Company Read More »
What is B2B SEO and How is it Different from B2C SEO? To understand B2B Search Engine Optimization (SEO), you first need to understand SEO in general. SEO is any practice that helps pages on your website show up on Google and other search engines. By showing up on Google, your website can generate more …
11-Step, Easy-To-Implement B2B SEO Strategy in 2021 Read More »
If you own a small business, then you know that a strong online presence is a must. More than half of shoppers have used Google to discover or find a new brand. By ranking in the search results, you can engage your target audience and generate more sales. But the digital landscape is more competitive …
7 Tips For Your Small Business To Rank Higher On Search Engines Read More »
Creating your SEO plan is the easiest way to manage and keep track of your SEO. It’s also important to prepare it beforehand so that you know which SEO activities or SEO services you’ll need to successfully achieve your goals. Whether you’re setting it up at the end of the year or at the start …
How to Prepare an SEO Plan: Roadmap to a Successful Campaign Read More »
One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging. It’s …
What is Guest Blogging and Why is it Important for Businesses? Read More »
Finding the right web design lead is not an easy feat, however, once you find them, you want to make sure that you close the sale. For that to happen, a client should be able to understand what they’re getting and what your services entail. This is why creating a website design proposal that establishes …
Website Design Proposal to Close More Clients (700+ Clients Served) Read More »
No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …
5 Crucial Content Marketing Metrics to Track And Improve for Your Clients Read More »
All modern businesses have one common goal — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective. The increased popularity of social media has also …
5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency Read More »
Search Engine Optimization has a lot of moving components to it. Among the various aspects that govern your ranking in the SERPs, link building is among the toughest to execute. The main reason for this is because most of the organic backlinks you acquire are to your homepage or blog posts. Very few authority websites …
How To Build Backlinks To Product Pages From Guest Posts Read More »
SEO and social media, the two least exciting terms in the artist’s world. If I had to make a choice between choosing to work in my studio and optimizing my marketing plan, I’d always choose to work in my studio at all times. However, SEO and social make up most of what we interact with …
Optimizing Social Media and SEO Mix for Business Owners Who Create Art Read More »
Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …
Starting A Web Design Business: A Checklist For Your Web Design Agency Read More »
“What’s the ROI of SEO?” It’s one of the fundamental questions clients ask when an agency talks to them about SEO services. You’ve likely also been on the receiving end of this question during a one-on-one talk with a prospect. How you address this question defines the value that you can deliver for your client’s …
How to Measure SEO ROI & Demonstrate Value for Clients Read More »
A website has the ability to reach a worldwide audience, and it needs to rank on the first page of search results for it to happen. SEO is the process that primes your website so that it ranks on top of the results, even targeting places beyond your area. So, what if you want a …
A marketing funnel signifies the different stages of a buyer’s journey. It starts with capturing the attention of your target audience, generating interest, building a desire to own your product that culminates with a trigger for action. Content marketing can be an extremely effective tool to help you achieve your marketing objectives at each stage …
Are you wondering about ways you can grow a local business? Are you prepared to adapt new ways to attract quality leads and close profitable clients? Are you ready to learn more about link building and how it can open doors to a business? If you are, then you’re in the right place. The challenge …
Link Building: How to do Outreach for a Local Audience Read More »
Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process. Why do you need SEO software? The challenges for SEO agencies or …
SEO Software Guide: How To Find The Right One For Your SEO Business Read More »
The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …
Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …
GMB and Local SEO: How To Get Your Business On Google Read More »
Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated. Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …
20 Best Small Business WordPress Themes to Rock Your 2020 Read More »
Some small businesses shy away from SEO for multiple reasons: they already have a Facebook page; they don’t know what SEO can do for them; or they feel SEO is only for the big leagues. That kind of mindset is what prevents them from being visible to their target customers, and we’re here to change …
Small Business SEO Tips: A Checklist for Boosting Rankings Read More »
SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …
Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services Read More »
Do you ever think about hiring an extra hand because you need to organize the amount of data you have on your SEO leads, and keep track of them? For example, their names, contact details, website information, location, occupation, or where they stand in the funnel? Or Is finding the right lead, becoming a challenge …
What To Look For In Your SEO Campaign Management Software Read More »
At some point, everyone started thinking outside the box. Now that we’re all there, out in the open, it seems that all original content has been made. Where’s that promised creative space we would find when coloring outside the lines? There is content that goes viral and commercials that leave you sobbing on your couch. …
Boost Your Marketing Strategy by Spicing Up Your Original Content Read More »
Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs. Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for. So, how do …
Local SEO Tips: Strategies to Rank Locally in 2021 Read More »
The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …
Diving Into Ecommerce: Start With A Shopify Store Read More »
When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently. The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …
Top 10 SEO Project Management Tools: Deliver Results Like Clockwork Read More »
Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals. In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one? Like any other profession in the digital marketing industry, …
How to Be an SEO Consultant: 5 Steps to Solidify Your Success Read More »
Marketing reports are indispensable for any business. But they form the bread and butter of what digital marketing agencies do. How else would we prove our worth to our clients? In this article, we look at the advantages of using an automated reporting system for your agency analytics. We’ll also explain some report automation best …
Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it. At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores. But, the boost in …
The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings Read More »
You know it. Revenue is the most important factor in determining whether your business will thrive, or wither with time. That’s why whether you’re just starting an SEO business or you’re already running one, knowing which metrics impact it directly will show you how to grow your business and sustain it. There are so many …
The Key Business Metrics of a Successful SEO Agency Read More »
There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …
The Best SEO Tools for Your Agency Toolkit in 2021 Read More »
For a business owner, it’s crucial to know whether every strategy applied to your business is working or not. Likewise, if you’re an SEO agency, you have to know your key performance indicators on your white label SEO dashboard and be able to constantly measure them. This will allow you to present valuable reports to …
11 SEO Metrics: How Successful is Your SEO Campaign? Read More »
If you want to become an SEO expert, you’ve come to the right place. There’s no denying how much the SEO industry has grown over the past few years. SEO spending is nearing $80 billion – that’s for the U.S. alone. Imagine how much it can garner globally. This goes to show that people are …
How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise Read More »
SEO is becoming a major part of any business. When it comes to online advertising, majority of marketers view SEO as a more effective strategy than PPC. What’s more interesting? E-Commerce is growing at a fast rate. From USD 2.3 trillion in sales last 2017, it’s expected to double by 2021. That’s a whopping USD …
Outsourcing vs In-house: Which One For SEO Agencies? Read More »
Every entrepreneur knows reputation can make or break any company. When it comes to online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …
Why Online Reputation is Important to Your Agency Read More »
Account managers are an integral part of your business and client retention process. They are the key players who have the ability to make your business irreplaceable to clients. But having the wrong person for the position can cost you and affect your business. An estimated 72 percent of US employers said that they’re having …
How to Hire A Great Account Manager For Your SEO Company Read More »
Do you own a website? If yes, then do you see it on the first page of results when you search for your products or services online? If you see it on top of the results, then you must be doing something right. Otherwise, it means there are issues stopping your website from performing at …
21 Free and Paid Tips to Increase Your Website Ranking in 2021 Read More »
Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …
How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings Read More »
Business. Risk. These two words have always been synonymous to each other. Even industry moguls like Bill Gates said that “Business is a money game with a few rules and a lot of risk.” This rings true if you have a lot at stake. Running a business is not the usual nine-to-five office work with …
11 Major Challenges of Scaling Operations Explained Read More »
Planning for the success of an SEO campaign starts with knowing the gaps and opportunities. Think of choosing which battles you can win and which you’ll need further strategizing. It’s for this reason that marketers start a SWOT analysis at the very start. When it comes to SEO, on the other hand, this analysis comes …
Agency Secrets: Selling SEO with Your Website Audit Read More »
Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …
The SEO industry is nearing the $100 billion mark in terms of how much businesses will be spending on SEO services. The search term “SEO” also has a significant growth over the years, which shows an increase in interest in the industry. But, as the industry continues to reach new levels, not all agencies are …
[Success Stories] How SEO Agencies Scale Their Business Read More »
It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …
Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies Read More »
The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …
SEO Link Building Strategies Every Agency Should Follow Read More »
The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …
Niche Guide: Digital Marketing In The Cleaning Industry Read More »
The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …
Niche Guide: Digital Marketing In The Medical Industry Read More »
SEO is a powerful online marketing strategy. This aims to enhance your website’s overall ranking on search engines. Since the common SEO practices relate significantly to website elements such as Metadata, title tags, and header tags, one question that may be asked by those studying WordPress 1o1 is: “What does WordPress Managed Hosting have to do with …
For any SEO agency, marketing and selling SEO services should be second nature. After all, to be the SEO agency of choice for many businesses, it’s important that you know how to walk the talk. That’s not always the case, though. As agencies focus on operations, some put off marketing their SEO services until they …
How to Market Your SEO Services (and Win More Clients) Read More »
SEO is becoming a hot commodity and everyone who’s heard of what it can do wants in on the action. Even though that’s the case, many businesses are having a hard time finding quality SEO Leads. Leads who can spend $1000 or more a month. How do you find quality leads and turn them into qualified …
Scaling Lead Generation: How To Find Qualified SEO Leads Read More »
A marketing contract can make or break any deal. Not just to get the signatures on the dotted line, but as a binding agreement that gives both parties equal opportunity to showcase what they can deliver. Using a contract for SEO, the sentiment is the same, but the details that go into an SEO contract …
What to Include in Your SEO Contract (Free Checklist) Read More »
Have you ever been in a situation where you had to strike a conversation with someone you’ve only just met? You struggle to find the balance between sounding warm and engaging without coming off as intrusive. It’s not easy, especially if you’re not the chatty type. Sending a cold email is pretty much the same …
Write Effective Cold Emails in Minutes: Email Marketing Tips Read More »
Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …
As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …
With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously! Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …
SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool Read More »
If you’ve done your prep right – finding a niche, creating a killer agency website, and building your social media profile – and managed to turn that first handshake into a sale, your next challenge is to generate more leads. While your website can be a powerful lead-generating tool, there are two approaches that will …
How to Combine Passive and Active Lead Generation Read More »
It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …
8 (Free) Ways to Generate More Leads With Your Website Read More »
When working with a reseller, the role of your digital marketing agency is to sell our service to your clients. We handle the white label software and the strategy so that you can sell more. For some services this is easier than others because the need is obvious – for instance, your clients know they …
We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …
We’ve said it before, we’re going to say it again: qualifying is a crucial process when you’re finding SEO clients. You may be getting thousands and thousands of leads, but remember that not all of them deserve your time […]
Digital marketing is at its peak, but is your business growing as you want it to? When we start a partnership with a new agency, we have one thing in mind: growth. A partnership is all about leveraging the strengths of your agency to help you be the best at what you do – providing …
How Agencies Are Growing Their Business with SEOReseller Read More »
For years digital marketing agencies and other “experts” have been harping on the need for local listings and citations. Often reaching nonsensical conclusions. Listings and citations are important in Local SEO – yes, but only to a certain extent. Once you have covered all the major directories and have enough listings from local directories, the …
You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter Read More »
“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]
As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]
“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]
Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]
Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]
Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …
Selling Web Design: How to Ace Your Website Design Pitch Read More »
The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]
As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]
Almost half of the total world population are internet users. Out of those 3.4 billion people, 2.3 billion are active on social media. Nearly 13% are big fans of local based search. These are all senseless numbers until you consider the profit you’re losing. If you’ve been neglecting local SEO, you’re doing it wrong. If …
Generating Quality Leads: Local SEO as a Strategy Read More »
Users drive today’s search. With user intent as the focus of queries, semantics provide a central role in how search engines work. In this sense, Latent Semantic Indexing (LSI) connects user intent with queries and deciphers these searches to rank relevant websites […]
SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]
SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]
Over the years, we’ve had the opportunity to work with over a thousand agencies and digital professionals. These partners come from different backgrounds from all over the world, but the most successful agencies have one thing in common that sets them apart from their peers: They don’t just know how to market their clients, they …
Generate Leads for Your Agency with Niche Marketing Read More »
Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]
It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]
When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]
As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]
Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]
As online users flock to social media, these sites have become more than just a place for reaching out to people—these turned into a marketplace for businesses. It’s not hard to stumble into a business with a Facebook or Twitter profile these days. After all, a smart business owner would go to where the customers …
Getting Digital Leverage with Multiple Social Channels Read More »
The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …
Key Takeaways from the How to Keep Clients Webinar Read More »
Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience. Advanced SEO involves the intricacies of algorithms and the science behind search engines, then …
Advanced SEO: Build a Flagship Campaign for eCommerce Clients Read More »
Powerhouse Agencies have an entire toolbox of digital marketing services at their disposal that they can offer to small businesses. Determining which ones to include in a proposed solution to a client requires knowing each tool’s strengths, the situations that call for its use, and how to use it for maximum benefit. But with PPC …
Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …
How Offering Multiple Services Benefits Your Digital Business Read More »
Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …
Overcoming Barriers and Challenges of Small Businesses in Building Websites Read More »
Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of SEOReseller’s improved white label …
Facebook has 936 million daily active users. The impressive number wows even companies wanting to improve brand awareness, and they concentrate on updating their Facebook Pages to drive traffic to their websites. Among the companies earning from Facebook’s wide reach is Coca-Cola with over 91 million fans. Second is McDonald’s with close to 58 million. …
Measuring and Improving Earnings from Social Media Read More »
SEOReseller’s new suite of turnkey and collaborative social media reseller packages provides you and your clients a professional and custom-tailored social media service for a fraction of the cost. We provide the social media plan customized exclusively for your brand, precise and professional execution of the strategy, and assurance that we will see it through to …
The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more. What that saying misses, however, is that customers don’t know everything. Hearing about how their …
Ensuring Client Satisfaction: The Gift That Keeps on Giving Read More »
If anyone still believes that mobile is just a passing trend and that optimizing for it is optional, this latest news may change their minds. Eileen Naughton, Google UK-Ireland’s managing director and VP for sales and operations, announced at the London Tech Week that over half of all UK searches are now performed via mobile. …
Mobile Makes up Over Half of Google Searches in the UK Read More »
Social proof is one of the strongest factors that influence purchase decisions. The concept is no different in digital marketing; people want to see results, so SEO agencies need a way to demonstrate their expertise. Writing a compelling case study and displaying it on your website is one of the best ways to accomplish this. …
Writing a Client Case Study to Drive More Business Read More »
Analyzing website traffic is now easier as Google finally launched their new Search Analytics report. The new feature within Google Webmaster Tools will be replacing the old Search Queries report in the coming months. Search Analytics still performs pretty much everything Search Queries does, but with new functions, specifically with data and filtering options. The …
Latest Google News: Search Analytics Report, New Ad Units, and More Read More »
PPC restructuring comes in two ways: starting all over with a new structure or working with what you have. Choosing between the two approaches will depend on your campaign goals and the current position of the account you’re handling. When do you need to restructure? If your client’s website goals have changed If the account …
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. In his year-end Webmaster Central hangout session, John Mueller addressed one of the most interesting questions in the SEO community: Hypothetically, would an increase in the percentage of quality backlinks help resolve a Penguin penalty? With this query comes many more questions and opens …
Is Getting Quality Links Enough to Remove Penguin Penalties? Read More »
You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target. There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate. In SEO, having a high bounce rate from …
Link building is an essential part of your strategy. You can’t afford to ignore it; otherwise, all your efforts will become futile and put your online reputation at risk. Bad, unnatural, or toxic links are the banes of your link building strategy. These low-quality links (some of which are spammy) will earn penalties from Google. …
Google AdWords is definitely one of the most useful tools for every SEO campaign. I’m going to talk about this tool’s advanced features that optimize your keyword bidding strategy. With proper use, you can breathe new life into campaigns that need help with pay-per-click efforts. Auction Insights The Auction Insights feature is the key to …
3 AdWords Features that Optimize Your Keyword Bids Read More »
Your on-page strategy is the foundation of your off-page efforts. Think of it as writing a good story. If you don’t get the basics right, your off-page strategy will fall out of line and make it difficult to get first page organic rankings. An effective on-page strategy puts your campaign into motion and makes it …
How to Over Achieve On-Page Optimization Success in 2015 Read More »
A strong client base puts your SEO business right in the center of the action. But high client retention is like the pot of gold that you’ll find at the end of the rainbow. Only a few lucky SEO agencies are able to achieve this, but we’re here to change all that. By combining smart …
Win Clients for Your SEO Business with These Secrets Read More »
As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …
SEO is many things, but its ever-changing nature makes life difficult for digital marketers. Your site was ranking first before going to sleep, and the next day —boom!—you’re down to Page 5. You realize that every bit of your hard work to stay on top is gone in just a blink of an eye — …
Nurturing the success of agency partners is part of our methodology, and I’m proud of our achievements in this area. We serve as an extension of your team, and give you the leverage to provide great services for the end clients. We start by assigning a dedicated project manager when launching an SEO campaign. Your …
SEO Project Management: Dissecting The Project Manager Role Read More »
“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …
Take Your SEO Startup to the Next Level with Our Free Templates and White Papers Read More »
“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services. After filling out our order form and making your payment, …
SEO Campaign Management: How to Launch a Successful SEO Project Read More »
To maximize your SEO campaigns, you need to cover all the bases, and most importantly, Google Webmaster Tools. For the newbies: what does Google Webmaster Tools do for SEO? The use of Google Webmaster Tools is important when designing effective SEO methodologies. Examples of valuable data GWT provides include the following: Keyword Metrics Webmaster Tools features …
Ever since Twitter began its hashtag posts in 2009, many users adopted the habit to other social networks like Facebook and Instagram. We’ve seen the famous pound sign in almost every post to highlight events, topics, and things that are popular−or what users want to become popular. Google+ hashtags have a different purpose, though. While these can …
Hashtag Growth Hacking Tricks for Lead Generation Read More »
Google is confident that it can provide the most relevant information to Internet users. Thus far, the company is doing remarkably well: it developed Knowledge Graph to provide general answers to search queries fast; it’s getting better at reading and ranking photos; and it combs the Web to find the freshest content with Google Alerts. …
The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best …
Amazon Takes Aim at Google AdWords with New Sponsored Links Read More »
In the latest search share report released by comScore, Google maintains its powerhouse position with 67.5% of the search shares. The search engine giant uses the most intricate and volatile algorithm in the search landscape, covering over 200 algorithm factors for site rankings. This puts Google right at the core of every search marketing strategy. …
One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship …
4 Easy Ways to Boost Client-Provider Relationship and ROI Read More »
Users all over the world have been using Google to search for answers to anything; and those who have been using it since 2007 may be familiar with the Universal Search Results. To adapt to the users’ changing need for a wider multimedia support, Google returns a multitude of choices for every query—including images, news, …
Searchmetrics Study: Video Dominates Google Universal Search by 65% Read More »
After holding the top spot for three years in a row, Apple was overthrown by rival technology giant, Google, to become the world’s most valuable brand. This was revealed in a study by a market research firm that compiles a list of the world’s top brand names. Innovate to Survive The latest results from global …
Google Overtakes Apple to Become World’s Most Valuable Brand Read More »
Is your knowledge of SEO up-to-date? Over the past weeks, Google’s Matt Cutts and Bing’s Duane Forrester have busted some of today’s most common SEO myths that might be keeping you from making your optimization strategies as effective as they should be. In total, Cutts and Forrester busted 14 myths. Let me summarize some of …
Forrester and Cutts Bust Today’s Most Common SEO Myths Read More »
Twitter opened strong this year, as it had the most social shares according to social data platform ShareThis’s Q1 2014 report. Email, on the other hand, was on the other end of the spectrum, with shares falling significantly. Twitter had the highest percentage of share growth, seeing a 43% increase in its shares since the …
Social Sharing: Twitter Shares Increase, Email Shares Fall Read More »
Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …
Microsoft Announces “Cortana,” Your New Virtual Assistant Read More »
Google’s latest modification will put your business at peril if you don’t plan your email content well. Towards the end of last week, they modified their system to feature an Unsubscribe option immediately beside the sender’s email address. This means you’re only as good as the last email you send – and for many, this …
If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …
Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study] Read More »
You will often hear from your clients that they want you to make their online marketing campaigns viral. As online marketers, this should be one of your goals in order to achieve your client’s end goal. Unfortunately, this doesn’t always happen, and the truth is it can be challenging. I want to walk you through …
Google’s updates and Matt Cutts’ recent controversial statement on guest blogging always had one thing in common: they all stress the importance of high quality content. Today I want to talk about how you can improve your content creation strategies – starting from your own business’ blog. Blogging isn’t just a fad – it’s an …
The industry has quite a bit of buzz happening right now about link building and how it’s done properly. I wanted to share with you all today how we approach link building, specifically guest blog posting by showing our best practices guide. This guide shows specifically how we value content being posted on the web, …
SEOReseller.com’s Guest Blogging Best Practices Guide Read More »
Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …
In November 2013, Microsoft began looking into improving search security for Bing users following the National Security Agency (NSA) spy controversy. Now they have taken their security efforts to a new level by launching a separate SSL search site: https://www.bing.com/. When you use the HTTPS version of Bing to search, your search query data will …
Bing Offers Secure Search Option with New HTTPS Site Read More »
Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing. Content Marketing is …
4 Things to Keep in Mind When Refreshing Your Content Strategy Read More »
Pinterest recently acquired VisualGraph, a two-man start-up that creates image recognition and visual search technologies. Founders David Liu and Kevin Jing joined the Pinterest engineering team on January 6, 2014. You may have seen this type of technology at work with Facebook’s facial recognition features or Google’s Search by Image function. Similar features could be …
Pinterest Acquires Image Recognition Start-Up VisualGraph Read More »
A recent webmaster forum thread has put the spotlight on a question that’s been asked many times in the past already: Do Facebook likes – and social media interaction in general – contribute to SEO? If you will remember, I previously wrote a blog about Facebook likes specifically in the past, and I also wrote …
UserInteraction Schema: What Does It Mean for SEO? Read More »
With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year. The “Mobile-First” Strategy Mobile marketing has become so important that …
You may have noticed over the holidays that the number of shopping cart abandoners in your ecommerce website has increased. This does not automatically mean that your visitors have abandoned their selections and orders – there may have been technical difficulties, comparisons, and indecision on the part of your audience. Another possible reason is something …
Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy Read More »
On Christmas Eve and Christmas Day, John Mueller and the rest of the Google team went online to answer some of the questions on Google’s Webmaster Help Forum. In one of these queries, Mueller gave readers an insight into the way Google algorithms read and view websites that have been hit with other Google algorithms …
Mueller Provides Insight into What Google Algorithms Think Read More »
Here’s an update that may affect your SEO campaigns: Matt Cutts has confirmed that Google has begun authorship reduction on their search results. According to Cutts, 15% of authorship rich snippets are no longer being displayed in their search results. You can clearly see the decline in results displaying authorship in MozCast. Set the filter …
Google Begins Reducing Authorship Rich Snippets on the SERPs Read More »
The Knowledge Graph as we know it may change very soon. Google surprised many this weekend by testing ads on their Knowledge Graph. Twitter user Gianluca Fiorelli (@gfiorelli1) posted a photo on Twitter showing a Knowledge Graph entry for a car with an ad format included: The car knowledge graph format is a relatively new …
In the latest Google Webmaster Help video, Matt Cutts discusses yet another question about guest blogging as spam: “I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?” Cutts notes the skepticism toward guest blogging has been increasing, as he continues to receive questions related to this …
Will Guest Blogging be Considered Spam in the Future? Read More »
If you’re using Google’s Display Network for your paid ad campaigns, read up: Google is adding a new type of ad on their Display Network that integrates social media. Eran Arkin, Google’s Product Manager for Social Ads, announced at the start of the week through his Google+ profile that they will be testing a new …
Here’s an update that nobody saw coming. Last Friday, news broke that Google updated their PageRank Toolbar. The update, which is the first update released in more than 10 months, wasn’t something that was planned by Google or expected by its users, especially since Matt Cutts himself said there wouldn’t be an update before 2014: …
On-site search data provides you with great insights on the activity of your audience, allowing you to tailor your marketing campaign according to their behavior and interests. Site search is especially useful for ecommerce brands that want to know what their consumers want. However, a recently released study shows that majority of these brands do …
Study: Site Search Data Not Used by 57% of Ecommerce Brands Read More »
Google’s move towards encrypted search last September has left the online world reeling and searching for alternative sources of keyword information. It looks like online marketers are about to lose more keyword data from yet another source. A recently published report claims that Microsoft is looking into encrypted traffic and search on Bing. This follows …
Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web spam definitions and included guest blogging on the list. Many bloggers are being more careful about the type of content they receive online. You will need to build your network among high-authority blog owners and online influencers in order to …
Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period. Consistent with Facebook’s Findings …
Facebook Mobile Traffic Up 253% According to Study Read More »
At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …
I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …
SEOReseller.com Launches SEO Product Developments Read More »
PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …
The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …
How to Protect Your Websites from Link-Based Negative SEO Read More »
One of the goals of conversion rate optimization as part of your website optimization services is to fulfill different online marketing goals and increase visitor conversions. Done right, conversion rate optimization (CRO) will help your online marketing efforts become more effective at getting your target audience to complete the goals of your clients. However, the …
Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …
The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …
Study: 90% of Business Owners and Consumers Trust Yelp Reviews Read More »
Some very interesting news for you: Google is collecting more data about websites in a more old-fashioned way. Yesterday, Matt Cutts’ tweet sent the entire online industry abuzz. He posted a Google Docs link to a survey asking what small site you think should be ranking better on Google. See Cutts’ tweet below: If there’s …
Matt Cutts: Tell Us More about Small Websites That Should Be Ranking Read More »
I’ve discussed different ways to approach content marketing in this blog several times, and now I want to move on to something just as important – measuring its effectiveness. This can be difficult because shares and likes don’t always translate to conversions and ROI. The trick is in measuring by the stages – knowing what …
Measuring the Effectiveness of Your Content Marketing Strategy Read More »
Mobile has been steadily growing in power as a channel for reaching audiences. However, many still have not developed a mobile-friendly online marketing strategy because of the question of conversions and ROI. A recently released report from SEO platform developer BrightEdge shows that mobile is far ahead when it comes to driving traffic, and that …
Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions Read More »
Moz has released the results of their yearly Local Search Ranking Factors survey, and the results are consistent: the lines between organic, local, social and mobile are blurring, and optimizing all three is essential in ranking you for local SERPs. Place Page and On-Page Signals the Highest Influencers The overall results showed that place page …
Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …
Online Marketing Statistics that Can Help Improve Your Business Read More »
You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media …
Consumer Awareness vs. Customer Service: Why Social Media Needs Support Read More »
A newly released study by satisfaction analytics company ForeSee shows that search engines and social media sites received lower satisfaction rates this year compared to last year. E-business satisfaction has dropped by 3.9% overall, receiving its lowest rate in a decade. The study alludes to the “growth and proliferation of advertising” as the main culprit …
Study: Advertising is Killing Consumer Satisfaction Online Read More »
LinkedIn’s latest update is a step towards increasing engagement for Company Pages. The update allows you to like or comment on a post in your company page as your company. It was not officially announced by the company, but it is slowly rolling out now for all company pages in the professional social network. Gradual …
Google’s SERPs have changed their appearance since different types of search results have become prominent. When you run a search, you’ll find paid results, local listings, images, videos, and organic results mixed up in one page. Today, I want to share how you can determine your true SERPs placement more accurately in order to adjust your …
Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …
Although Google has taken steps to penalize and discourage link manipulation, some of your competitors will still come up with new ways of manipulating your links. One of the most recently uncovered ways can have as much as 39% of the backlinks you’ve built removed without question. It’s important to know how to protect the …
Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …
Top 7 Future-Proof SEO Fundamentals You Should Know Read More »
Getting people to remember your brand and associate it with quality is a goal that should be at the top of your marketing strategy. The strength of your brand offline, more often than not, determines the success of your business, and the same is true for online marketing. Effective branding sends a strong trust signal …
Penguin is becoming more unforgiving to violators of Google’s Webmaster Guidelines with every update from Google. As they zero in on more unnatural links, some of the updates they’ve previously released may have affected your campaigns. You’ll need to take steps to overcome previous Penguin updates and prepare your websites for upcoming changes to the …
As a marketing tool, blogs do it all – they tell your audience what your brand is about, they establish your authority, and they give you a free platform where you can pitch your products and services. Driving more traffic to your site means achieving these at a larger scale. It’s important to remember that …
Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …
Profile-Based Market Segmentation Approach to SEO Read More »
If you’ve read our Agency Guide to White Label SEO (and if you haven’t, download it from the link and read it now), you’ll have seen us briefly discuss why mobile SEO is one of the solutions you should focus on in the near future. Today I want to expound on this further and give …
The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …
Unlike computers and smartphones, Google Glass gives direct answers from collated information instead of giving choices in a list form. In this sense, you can consider Glass as an answer engine instead of a search engine in the strictest sense of the word, a virtual personal assistant similar to Apple’s Siri. You will need a …
Content marketing is only beginning to grow as search engines keep refining the way they rank websites. It will flourish as an integral part of online marketing as search algorithms reflect human behavior more closely. It’s important for you to anticipate the trends that are coming to ensure your online marketing methodology stays ahead of …
The Future of Content Marketing: Trends to Watch in the Next Decade Read More »
I’ve shared how you can be featured in an online magazine awhile back. I want to take this further today and share some tips on how you can use these online features (more popularly known as guest posts) to boost your content marketing strategy. With the right approach, you can achieve the following: Establish brands …
How to Boost Your Content Marketing Strategy with Guest Posts Read More »
Google has released a new Analytics update that will be very useful for tracking your campaigns accurately. Google Analytics now features real-time goal conversion tracking. This new feature will allow you to see short-term conversion trends and drill down on converting pages as your various goals are hit. It’s a great addition to the current …
Google Adds Real-Time Conversion Tracking to Analytics Read More »
Sending out email newsletters is one of the easiest ways to reach your target audience. Email correspondence brings you one primary challenge though: ensuring that your message reaches your target audience’s inbox. I want to share some practices that will help ensure your emails will reach their intended recipients, and not the dreaded spam folder. …
We’re excited to announce that on the first of May, 2013 we are making the most comprehensive update to our products in the history of our organization’s growth. This update reflects our commitment to providing our agency partners ever improving quality of marketing services. Month over month we’re connecting with marketing agencies worldwide and producing …
Being featured in a reputable online magazine brings many benefits. It gives your business publicity, puts out your brand name as a reputable provider, presents you as an industry figure to watch, and adds to your link profile. These benefits make online magazines an important tool in your online marketing strategy. Get featured in the …
Grouping keywords for silo pages can be tricky because the purpose of making silo pages is to focus on one main keyword. You need to develop a keyword grouping strategy that will not compromise your silo structure by confusing both visitors and search engine algorithms. I want to share tips on creating your strategy and …
Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …
Measuring your SEO performance is very difficult today because there is no standard formula for determining success. It’s important to give your clients a measure of success that clearly shows how your progress benefits their business. I always am asked about what metrics to measure and why these are important, and I want to share …
SEO Performance Should Be Measured by Organic Conversions Read More »
Google Analytics is one of the most powerful tools you can use to track website performance. Their new interface allows you to create custom dashboards for tracking KPIs relevant to your business. This is perfect for monitoring custom KPIs in your SEO campaigns. I want to walk you through the steps of creating an insightful …
How to Create Custom SEO KPI Dashboard in Google Analytics Read More »
The process of building links has changed dramatically over the years as search engines evolved. Algorithms are now more focused on the user experience and not on the mere number of links you can get for any given website. I want to share with you how to build a strong and future-proof link portfolio for …
Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …
How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …
Expanding your business and maximizing your revenue is easy when you have knowledge and resources to back you up. Our pay per click program is one of the solutions you can use to add another profit stream to your business and boost your revenue. Today, I want to discuss different ways our PPC reseller program …
How Our PPC Reseller Program can Boost Your Revenue Read More »
Ecommerce SEO is in high demand because more businesses are taking their stores online. Adding this solution on your service line-up is a great way to expand your market and your profit stream. Today, I want to share a few tips on creating an ecommerce SEO strategy that will make the most out of your …
Many SEO professionals do not realize the full potential of their multi-channel marketing efforts. They treat their campaigns for each channel separately instead of creating one seamless campaign. Cross-channel marketing helps you maximize the benefits of each channel by using them together; that is, you view different channels as touch points. Today, I want to …
The Importance of Cross-Channel Marketing to Leverage SEO Read More »
Having a strong anchor text SEO strategy is more important now than ever before, as this is one of the SEO methods easily abused by spammers. What I want to do today is walk you through our anchor text SEO strategy and help you understand why our methodology creates a solid backlink profile for you …
Your SEO efforts and methodology are only part of what makes you successful in the industry. A larger part of your success lies on the tools you use to track your progress and deliver this information to your clients. As our partner, you receive a free tool that lets you do just that and more …
The Secret to Success in SEO is Using the White Label Dashboard Read More »
Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …
What Type of White Label SEO Solution is Best Fit for My Agency Read More »
In today’s blog, I want to discuss how you can grow your revenue by adding our solutions to your current product line. As our partners, we invest our time and energy in helping your company grow. I’m going to share a few tips on how you can grow your revenue in reselling our products as …
How to Grow Your Revenue by Adding Our SEO Solutions to Your Portfolio Read More »
Organizing your website architecture the right way is important in ensuring the success of your SEO campaign. This can be tricky, given the algorithmic updates Google has released over the past year. Having strong website architecture also makes it easier for visitors to find the information they need on your site, improving their browsing experience. …
It’s important to keep up with the changes in the SEO industry in order to prolong the life span of your campaigns. The current life cycle of SEO reflects Google’s algorithm changes. In today’s blog, I want to discuss this life cycle – what you should be doing, and why it’s important for you to …
The Life Cycle of SEO: What You Should Be Doing Now Read More »
There’s been a buzz going around the industry about co-citations replacing anchor text as a ranking signal. In today’s blog, I want to give you both sides of the argument – those who agree that co-citations are the future and those who say this is not exactly the case. What is a Co-Citation? Most of …
Are Citations the New SEO Signal to Rank In Google? Read More »
In today’s blog, I want to continue our educational sessions and focus on your marketing strategy. Your sales pitch is your last chance to convince potential clients that you can give them the marketing strategy they need for their business. I want to discuss how our branded SEO proposals can help improve your pitch and close …
Organic SEO and paid ads like PPC are each effective in their own way, and they are most effective when you use them together. However, some clients will approach you, wanting one or the other. In today’s blog, I want to help you choose what technique you should suggest for your client’s campaign. Use this …
In today’s blog, I want to talk to you about an important element of your SEO marketing campaign – your landing page. It is no longer enough to create a great-looking, search engine-optimized landing page today, whether you’re working on an inner page of your website or a separate silo page. You need to think …
Taking in new clients shows that your company is growing, and businesses are starting to recognize your name as a trusted SEO provider. However, not all companies looking to hire you may be a good match at once. Today, I want to share examples of telltale signs of trouble you should note when talking to …
As our agency partners, we want to help you grow your business and establish yourself in the SEO industry. In today’s blog, I want to share with you how you can achieve consistent growth monthly. If you can gain at least ten new clients each month, you’ll find your agency getting bigger in no time. …
SEO pricing might look like a complex subject. Prices can range from $150 to $15000. Hourly rates of top SEO consultants can go up to $1000 per hour and more!. It can be overwhelming if you’re just getting into SEO. NOTE: If you’re an agency looking to learn how to price your SEO services, we …
SEO Pricing Explained: How Much Does SEO Cost in 2022? Read More »
SEO companies are always talking about driving traffic to a website. Most brands, however, do not know how to turn this traffic into revenue. This is what I want to talk about in today’s blog. Here are the ten reasons brands fail at making money out of their website traffic, and the steps you should …
10 Reasons Brands Fail at Converting SEO Traffic into Revenue Read More »
Google’s unprecedented algorithm updates have left many pondering over whether or not footer links are bad for SEO, what the best practices for footer links are, or what the ideal number of links in the footer should be. For me to really answer this, we need to get to the nitty-gritty details by first identifying …
Are Footer Links Bad for Your SEO? | SEO Reseller Read More »
In our continuing effort to help streamline your business processes, I want to share with you a few tips on holding monthly reporting meetings with your clients. Setting reporting meetings with your top SEO clients gives you a chance to align them with the processes. It shows them that the SEO services they are paying …
How to Hold Client Reporting Meetings Effectively Read More »
As part of our initiative to educate and help our partners, I want to share with you how you can sell social media like a rock star. Social media is quickly rising in demand, and competition is becoming stiff. With these tips, you can maximize your reach and sell to your customers more effectively. Social …
I’ve talked about the importance of content in acquiring new leads and building your brand many times before. Today, I want to go a step further – I’m going to share with you how to do it. We studied our own current and previous strategies, and put together stories from brands and case studies. Using …
Many of your clients have their own social media profiles, and even we offer social media services. As one of the most widely-used social media sites, Facebook has become a very important part of your clients’ marketing strategy. It’s a good platform for building each client’s brand image and network, and an excellent direct communication …
Do Facebook Likes Boost SEO Rankings? | SEO Reseller Read More »
The SEO industry continues to grow in demand over the past few years. With businesses in the US spending nearly $80 billion in SEO alone, you can just imagine how much more it generates globally. This goes to show that people are relying on SEO experts more than ever. Likewise, as an SEO agency, it’s …
Power of Communication: Key Questions To Ask Your SEO Clients Read More »
Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …
How to Come Up with a Content Strategy for Local SEO Read More »
In the previous blogs, I’ve talked about making your content strategy more effective. Today I want to talk about another way you can come up with an effective content marketing strategy – topic modeling. This information retrieval model makes grouping unlabeled documents more accurate, and its basic principles can be used to make content more …
Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …
Context marketing is very important because search engines have shifted their algorithms to mimic user experience. Producing keyword-centric unique content isn’t good enough to get you or your clients the visibility you need. This is where context marketing comes in – you include your target audience in the content development equation, and you choose the right location …
The Rise of Context Marketing: Content, in the Right Context, is King Read More »
Ecommerce is a very competitive industry, with tens of thousands of sites competing for the online market’s attention. This is why it’s important that you have an effective SEO strategy created specifically for ecommerce.
In today’s blog, I will walk you through our entire SEO process, our dashboard, our methodologies, and leadership. Many of our partners, who are also marketers like yourself, started with us with limited knowledge in white label SEO. Today, they are all generating revenue and in the profit zone with our SEO services. If you are a …
Today I want to discuss the importance of quality link building in establishing strong online presence for SEO. While original content remains king of optimization, building a diversified link portfolio is just as important. Ignoring the need for a diverse link portfolio is an immature mistake. It’s important that you build on a wide range …
Link Building is Like Investing – Keep It Diverse Read More »
In today’s blog we’ll be talking about what it takes to close a lead in today’s economy. As I’m sure you would agree, gone are the days where you can just put up big red signs and people will buy. Today, people want to be a part of your process, understand how you do business…and …
As SEO resellers, we know that the web is moving faster than anyone has expected – changing their algorithms often, we can’t live by merely building a website and implementing changes once we have new products or services to be launched. Nowadays, we need to constantly modify our websites by having what’s best for our …
Many businesses are now relying on SEO for them to gain maximum visibility online. They need to gain a good position on search engine result pages for their customers and prospective customers to find them easily. Most of these businesses rely on SEO agencies to help them achieve desired results. There are also white label …
Research indicates that businesses rely on working with vendors more each year to develop and succeed in marketing their client’s brands online. With the increased demand for search marketing, social and reputation management, vendors who can integrate traditional and digital communication strategies to deliver more online exposure for small businesses and big brands are in …
Many companies are now looking for more ways to increase their online visibility. Most of them choose to outsource SEO to have the best online marketing results. So, what is a great addition to your SEO strategies? The answer is Email Marketing. It isn’t usual to think that email marketing can help you build links. …
Link Building Opportunity with Email Marketing | SEO Reseller Read More »
As an SEO Outsource company, we find ways to make your business visible online. On the other hand, Google – the leading search engine – ensures that their users are getting the right information about their queries, which is why the best online marketing team-up is PR and SEO. Last week, Google announced that with …
Believe it or not, SEO is easier said than done. Some business can’t keep up with how the SEO trend goes, and as a result they ask help from companies for their seo outsource service. What are the necessary qualities that you need for you to gain the best SEO results? Here are some: First …
How to Work on SEO and Achieve Results | SEO Reseller Read More »
Having a hard time in gaining visibility online? There are a number of ways to gain this. One of the strategies is to team up with another site or another organization. This will definitely be a good way to build links for your site, expose your site for brand awareness, and of course, it’ll all …
Online Marketing Strategies: The Best Team Always Wins Read More »
People from the internet marketing industry would know what link building is. Though there is no exact strategy to do it, there are two categories on which you can work on. If you need a little help in executing link building strategies, an SEO reseller company like us can definitely give you a helping hand. …
Covering every aspect of SEO is essential for a successful campaign. If you think your company covers everything that your business offers, you may want to ask yourself about the SEO opportunities available during various seasons. While you think about your SEO efforts, don’t forget about the seasonality of your business and how it affects …
4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out Read More »
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