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5 Powerful SEO Secrets to Double the Web Traffic

Was 2022 the year you finally saw success in your business’s website performance? If not, don’t worry. The reality is that 90% of e-commerce businesses fail within the first 120 days due to poor marketing strategies. But if you’re smart about your Search Engine Optimization (SEO) techniques, you can double your web traffic and be …

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KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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The Two Main Sides of SEO: On-Page and Off-Page

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

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SEO Ranking Factors: An Overview

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

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The Missing Ingredient in Your SEO Strategy: Local

Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …

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Hub Content and Its Role in Your Content Marketing Strategy

Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, …

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How Hero Content is Driving Agencies’ Content Marketing

The sheer volume of data we create on a daily basis is truly astounding. According to International Data Corporation (IDC), the world is expected to generate 175 zettabytes of data by 2025. For agencies, this is both a blessing and a curse. On one hand, more data means more insights to help drive marketing efforts. …

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How AI Content Can Help You Scale Your SEO Campaign

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest.  The best method to put this into practice is with relevant content. Making your website …

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Top 7 SEO Pain Points That Small Businesses Experience

Being at the head of a small business is both exhilarating and stressful. On one hand, you’re hoping to expand, achieve your business goals and get financially compensated for it. On the other hand, you’re entering a huge and highly competitive market, which, for a business with limited scope, means you’ll have to carry the …

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What Does LSI Stand For?

The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …

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Content Gap Analysis | Best Tips for Content Gap Analysis

Even if it’s not your primary goal, every webmaster knows SERP rankings matter. However, getting your site to the first page of Google takes time, effort, and a strategic approach. So, what is content gap analysis and how does it fit into this scenario? Content gap analysis is a content optimization method that looks at …

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What is Duplicate Content?

Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs.  Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …

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What is Keyword Research in SEO & How to Do It?

Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content.  Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …

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Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

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How to Do SEO Competitor Analysis – A Step By Step Guide!

If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make!  Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra.  It is …

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The Ultimate SEO Checklist to Rule Google’s Search Results in 2023

There are more than 6 million blogs written per day and around 6 billion Google searches per second. So, you can’t be surprised that your article is just another one in an endless sea of content.  You must wonder, what is the secret of those blogs that always rank first in your Google searches? And …

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How Google Prioritizes Content Indexing, Crawling & Ranking – Explained

Did you know that last year, 90% of online searchers used the internet to find a local business? If you have your own business selling products or services, how well do you think your website did when a target customer created a search for your niche? Those who have invested in search engine optimization (SEO) …

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Technical SEO 101

Technical SEO is a beast.  With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you.  Let’s break down the importance of technical SEO and …

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Comparing SEO vs. SEM: Differences, Benefits, and More

Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …

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WordPress SEO: A Comprehensive Guide to Set You Up For Success

Your WordPress website isn’t ranking well on Google and other search engines.  Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …

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Multi-Location SEO Strategies for Businesses With More Than One Location

Businesses with multiple locations encounter unique challenges when trying to boost their ranking.  There is lots of information out there about SEO best practices, but what helps multi-location businesses?  Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …

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8 Steps for Developing a Comprehensive SEO Content Marketing Strategy

If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.”  But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …

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How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips

You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …

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How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven

Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …

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What Is Organic SEO and Why Is it So Important for Your Business?

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

7 Tips For Your Small Business To Rank Higher On Search Engines

If you own a small business, then you know that a strong online presence is a must. More than half of shoppers have used Google to discover or find a new brand. By ranking in the search results, you can engage your target audience and generate more sales. But the digital landscape is more competitive …

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What is Guest Blogging and Why is it Important for Businesses?

One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging.  It’s …

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5 Crucial Content Marketing Metrics to Track And Improve for Your Clients 

No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …

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5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency

All modern businesses have one common goal  — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective.  The increased popularity of social media has also …

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Essential Web Design Tools For Your Agency

When it comes to web designs, things can change rapidly. This means that your clients’ needs and preferences will change as well. Not to mention, important aspects like Google algorithms and how your website will be crawled and indexed by search engines will develop at an increasingly fast pace. This is why some agencies choose …

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Optimizing Social Media and SEO Mix for Business Owners Who Create Art

SEO and social media, the two least exciting terms in the artist’s world. If I had to make a choice between choosing to work in my studio and optimizing my marketing plan, I’d always choose to work in my studio at all times. However, SEO and social make up most of what we interact with …

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Starting A Web Design Business: A Checklist For Your Web Design Agency

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

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How to Measure SEO ROI & Demonstrate Value for Clients

“What’s the ROI of SEO?” It’s one of the fundamental questions clients ask when an agency talks to them about SEO services. You’ve likely also been on the receiving end of this question during a one-on-one talk with a prospect.  How you address this question defines the value that you can deliver for your client’s …

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Integrating Content To Your Marketing Funnel

A marketing funnel signifies the different stages of a buyer’s journey. It starts with capturing the attention of your target audience, generating interest, building a desire to own your product that culminates with a trigger for action. Content marketing can be an extremely effective tool to help you achieve your marketing objectives at each stage …

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Website Design Builder for Startup Agencies: 9 Things To Look For

Some small businesses are now beginning to realize that social media isn’t enough to get their messages or products out in the market these days. To truly establish an internet presence that represents a brand, a website is necessary to stand out from the competition.  Selling web design is different from selling SEO. SEO is …

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How To Set Up An Ecommerce Business

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

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GMB and Local SEO: How To Get Your Business On Google

Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …

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20 Best Small Business WordPress Themes to Rock Your 2020

Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated.  Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …

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What To Look For In Your SEO Campaign Management Software

Do you ever think about hiring an extra hand because you need to organize the amount of data you have on your SEO leads, and keep track of them? For example, their names, contact details, website information, location, occupation, or where they stand in the funnel? Or Is finding the right lead, becoming a challenge …

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Local SEO Tips: Strategies to Rank Locally in 2021

Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs.  Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for.  So, how do …

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Diving Into Ecommerce: Start With A Shopify Store

The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …

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Top 10 SEO Project Management Tools: Deliver Results Like Clockwork

When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently.  The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …

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Web Design Questionnaire: 10 Questions to Always Ask Your Clients

After successfully selling web design and closing a client, you’re now ready to take the next step.  Where do you start? How do you make sure you’re not hitting roadblocks? Before you get your creative juices flowing and start coding, you need to be on the same page as your client. This starts with preparing …

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How to Be an SEO Consultant: 5 Steps to Solidify Your Success

Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals.  In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one?  Like any other profession in the digital marketing industry, …

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Why Every Agency Should Automate Their Reports

Marketing reports are indispensable for any business. But they form the bread and butter of what digital marketing agencies do. How else would we prove our worth to our clients?  In this article, we look at the advantages of using an automated reporting system for your agency analytics. We’ll also explain some report automation best …

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The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings

Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it.  At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores.  But, the boost in …

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25 Best WordPress Themes for SEO Agencies in 2020

One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest.  Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …

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The Best SEO Tools for Your Agency Toolkit in 2021

There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …

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11 SEO Metrics: How Successful is Your SEO Campaign?

For a business owner, it’s crucial to know whether every strategy applied to your business is working or not. Likewise, if you’re an SEO agency, you have to know your key performance indicators on your white label SEO dashboard and be able to constantly measure them. This will allow you to present valuable reports to …

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How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise

If you want to become an SEO expert, you’ve come to the right place. There’s no denying how much the SEO industry has grown over the past few years. SEO spending is nearing $80 billion – that’s for the U.S. alone. Imagine how much it can garner globally.  This goes to show that people are …

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Why Online Reputation is Important to Your Agency

Every entrepreneur knows reputation can make or break any company. When it comes to  online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …

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What is SEO: Your 2021 Guide to Search Engine Optimization Marketing

Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …

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How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …

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Agency Secrets: Selling SEO with Your Website Audit

Planning for the success of an SEO campaign starts with knowing the gaps and opportunities. Think of choosing which battles you can win and which you’ll need further strategizing. It’s for this reason that marketers start a SWOT analysis at the very start. When it comes to SEO, on the other hand, this analysis comes …

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How Predictable is Your SEO Workflow?

Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …

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Wikipedia Backlinks: What You Need To Know About Them

Wikipedia has been around for nearly two decades. The online encyclopedia is a recognized platform for all kinds of information that’s easily accessible and used on a global scale with 300 languages, to boot.  In its earlier years—arguably, up until now—it has seen much criticism because of its accessibility that allows it to be editable …

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Everything You Need to Know About the Google BERT Update

The need to constantly improve our current digital landscape allows for updates to pop up at unexpected times. The new Google BERT or “Bidirectional Encoder Representations from Transformers” is proving to be the right step towards innovation. You might be wondering, “Didn’t Google just update its core algorithm this June?” That’s only five months ago! …

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[Success Stories] How SEO Agencies Scale Their Business

The SEO industry is nearing the $100 billion mark in terms of how much businesses will be spending on SEO services. The search term “SEO” also has a significant growth over the years, which shows an increase in interest in the industry. But, as the industry continues to reach new levels, not all agencies are …

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Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies

It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …

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SEO Link Building Strategies Every Agency Should Follow

The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …

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Why Aren’t Your Backlinks Succeeding?

You did your research, found the best topic and wrote an article, created the perfect outreach pitch for backlinks, and finally… you got them; backlinks in two digits. But, it hasn’t yielded the promised dream of SEO success. And you’re just extremely frustrated and clueless as to what the flip exactly went wrong. Been there, …

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Niche Guide: Digital Marketing In The Cleaning Industry

The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …

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Niche Guide: Digital Marketing In The Medical Industry

The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …

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How WordPress Managed Hosting Helps SEO

SEO is a powerful online marketing strategy. This aims to enhance your website’s overall ranking on search engines. Since the common SEO practices relate significantly to website elements such as Metadata, title tags, and header tags, one question that may be asked by those studying WordPress 1o1 is: “What does WordPress Managed Hosting have to do with …

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How to Market Your SEO Services (and Win More Clients)

For any SEO agency, marketing and selling SEO services should be second nature. After all, to be the SEO agency of choice for many businesses, it’s important that you know how to walk the talk.  That’s not always the case, though. As agencies focus on operations, some put off marketing their SEO services until they …

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Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

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SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool

With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously!  Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …

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8 (Free) Ways to Generate More Leads With Your Website

It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …

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How to Build Your Agency’s Brand

Here’s what you need to understand about branding—it’s more than just having a unique name and a logo. If you’re serious about starting an agency, the first thing that you need to pay attention to is your brand identity. After deciding on a name, designing a logo, and creating a persona for your agency, what’s …

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The Fundamentals of Prospecting

We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …

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Key Takeaways – How to Sell Reputation Management to Your Clients

Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …

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You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter

For years digital marketing agencies and other “experts” have been harping on the need for local listings and citations. Often reaching nonsensical conclusions. Listings and citations are important in Local SEO – yes, but only to a certain extent. Once you have covered all the major directories and have enough listings from local directories, the …

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Build, Manage & Promote with Your All-in-One Reputation Management Dashboard

Our mission is to help you grow small businesses, worldwide. And one of the biggest challenges for any small business is building their online presence, managing their reputation, and promoting their business on different channels. That’s why we developed the Reputation Management Dashboard […]

Organic Traffic Increased by 300% in 6 Months [SEO Case Study]

“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]

Outsource Web Design: Trust in the Experts, Grow Your Agency

As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]

Content in SEO: How Does It Fit into Your Strategy?

“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]

Why You Need to Work with an Outsource SEO Company

Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]

Selling Value with Your SEO Client and Reporting Dashboard

Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]

Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]

The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results. The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year […]

Inside Reputation Management: A Powerful Dashboard in Your Hands

We’re pulling all the stops this time to extend the marketing capabilities of your agency and keep your small business clients on top of their local presence. Our team has been working on tools to make it easier for your agency to do more, leverage your marketing initiatives, and get more customers for your clients […]

Selling Web Design: How to Ace Your Website Design Pitch

Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …

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Key Takeaways from How to Do Effective Keyword Research Webinar

Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for […]

How to Sell PPC: Your Agency’s Blueprint to Win More PPC Clients

Throughout the years, there have been major changes to Google Ads. All of these changes affect any agency offering PPC services—not just in terms of mastering the new features, but also in how they sell their services to clients. So I think this would be a good time to talk about how to sell PPC …

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Your PPC Solutions Just Got Better

The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]

Integrating Semantics in Your SEO with LSI Keywords

Users drive today’s search. With user intent as the focus of queries, semantics provide a central role in how search engines work. In this sense, Latent Semantic Indexing (LSI) connects user intent with queries and deciphers these searches to rank relevant websites […]

Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know

SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]

Spot the Good Opportunities in Bad Reviews

When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]

Building Local Search Presence with Citations

As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]

Online Reputation: Building a Stronghold for Clients

Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]

Getting Digital Leverage with Multiple Social Channels

As online users flock to social media, these sites have become more than just a place for reaching out to people—these turned into a marketplace for businesses. It’s not hard to stumble into a business with a Facebook or Twitter profile these days. After all, a smart business owner would go to where the customers …

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Presenting Reports: Turn Data into Insights for Clients

Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing them that they rank highly for a keyword or their Facebook Ads are generating thousands of impressions isn’t enough. How does …

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Key Takeaways from the Ace Your Next Sales Pitch Webinar

A sales pitch is a catalyst to business growth whether you’re still in the beginning stages of your business or are already an established, powerhouse agency. A sales pitch is simply essential to your success, and at any level, there are always aspects of your pitch that you can improve on further. In last week’s …

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Overcoming Barriers and Challenges of Small Businesses in Building Websites

Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …

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Industry Round-Up (11-17 Jan 2016)

We’re not even done with January and already there’s big changes afoot! From Google’s core ranking algorithm update, to the rise of Display Ads, here’s our round-up for the biggest digital marketing news of the previous week. Search Google’s Webmaster Trends Analyst John Mueller says webmasters probably won’t notice future Panda updates, and Google Cache …

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Introducing: SEOReseller’s Reputation Management Dashboard

SEOReseller.com is rolling out new powerful features for your agency dashboard. We launch the Reputation Management tool― a feature available to everyone who signed up to our dashboard. Designed and developed to monitor your client’s online reviews and business listings, this new feature enables you to leverage SEOReseller’s technology to provide more value to your …

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Penguin is Coming (Again)… Are Your Clients’ Websites Ready?

Talks of another Penguin Algorithm refresh has been going on since July 2015. Two things we know about the update on the Penguin Algorithm so far. First, it is expected to happen before 2015 ends, without any definite or fixed dates of release. Google Webmaster Trends Analyst Gary Illyes confirmed this on a Twitter post. @Andrew_Isidoro yes — Gary Illyes …

Penguin is Coming (Again)… Are Your Clients’ Websites Ready? Read More »

Google Unveils New Logo and Updates

Google unveiled the new look of its iconic logo in an effort to better reflect the new capabilities and identity of the search engine. The change is part of a much larger rebranding effort by the company that includes updates in Search and Now Card Visuals. Google representatives explain that the logo change is a …

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Google Delivers Blow to Flash Advertising

Google recently announced that they would be converting Flash advertisements into static images starting September 1; a move many analysts see as the final blow to put Flash down for good. Representatives of the search engine giant say the move is to protect users from malicious code injections, which the software has become infamous for. …

Google Delivers Blow to Flash Advertising Read More »

Google Confirms Release of Search Analytics Search Console API

True to their word, Google has officially released the new Search Analytics API for the Search Console early Wednesday morning, after it was pushed from the initial launch a day prior. The new API will allow webmasters to – in Google’s words – bake search performance data into apps and tools. The Long-Awaited API The …

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Google Search Trims Down 7-Pack SERPS — Why?

This just in: Google is realigning its local search results to make room for streamlined local business suggestions. What’s happening? Google has reportedly been trying different layouts for local searches in line with its Material Design, but that is not what’s causing the buzz. Searches involving the hospitality, food, and entertainment sectors have started showing …

Google Search Trims Down 7-Pack SERPS — Why? Read More »

Google to Remove Unverified GMB Listings

Google has announced that it will begin shutting down unverified Google+ Local pages on July 28, 2015. After the update, any pages not associated with an actual account will no longer be viewable. Based on a previous announcement, long-inactive accounts that do not respond to contact attempts from the Google My Business team will be …

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Penguin Refresh Months Away; Google Maps Gets More Interactive

The highly anticipated Penguin refresh that Google says will allow the algorithm to run in real time is still months away, according to Gary Iles of the Google Webmaster Trends Analyst Team. Reports of a Panda data refresh first became known early in June. Webmasters that have been hit by the latest update of the …

Penguin Refresh Months Away; Google Maps Gets More Interactive Read More »

Bing Continues Rollouts with Demographic Targeting Systems

Bing Ads continues its streak of innovations with more tools allowing webmasters to see who their campaigns are reaching and target them more effectively. The Improved Demographic Targeting and Reach Visualization systems leverage more demographic data from the user’s search and display to increase overall coverage. Bing Targets Demographics Better Bing representatives say that The …

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Bing Changes to Ads and Maps; Yahoo Tests Google

Bing Ads introduces two new tools to its overhauled homepage dashboard at the account level. The new dashboard, in addition to other upgraded features, provides a quick glance review of the campaigns and their performance. The new features include filters known as customized modules and time period comparisons. New Dashboard Features Photo Courtesy of: Bing …

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Social media can be difficult. We make it easy.

SEOReseller’s new suite of turnkey and collaborative social media reseller packages provides you and your clients a professional and custom-tailored social media service for a fraction of the cost. We provide the social media plan customized exclusively for your brand, precise and professional execution of the strategy, and assurance that we will see it through to …

Social media can be difficult. We make it easy. Read More »

Adwords Reduces Accidental Clicks; Cutts Extends Leave Once More

Google Adwords is implementing new measures to help reduce the number of accidental clicks on mobile ads due to “Fat Finger Syndrome.” These measures are expected to provide advertisers with a more accurate picture of their PPC campaigns. According to Adwords, recent third party studies estimate as much as fifty percent of touchscreen clicks are …

Adwords Reduces Accidental Clicks; Cutts Extends Leave Once More Read More »

Mobile Makes up Over Half of Google Searches in the UK

If anyone still believes that mobile is just a passing trend and that optimizing for it is optional, this latest news may change their minds. Eileen Naughton, Google UK-Ireland’s managing director and VP for sales and operations, announced at the London Tech Week that over half of all UK searches are now performed via mobile. …

Mobile Makes up Over Half of Google Searches in the UK Read More »

YouTube Brand Lift Offers Expanded Features for Better Consumer Behavior Analysis

Google gives online advertisers a better look at how effective their strategies are by giving the year-old YouTube Brand Lift several new features. Asking Questions The Brand Lift is a Google tool that provides companies with scalable actionable solutions to understand the impact of their advertising on brand perception.  The tool uses metrics like brand …

YouTube Brand Lift Offers Expanded Features for Better Consumer Behavior Analysis Read More »

Your Dashboard just got BETTER!

As the search landscape continues to change, so does the demand for white label SEO solutions that can adapt. This is why the SEOReseller.com’s SEO dashboard software is getting an upgrade to provide a better overall client experience. On June 7, 2015, we will be upgrading the dashboard that SEO agencies and their clients love. …

Your Dashboard just got BETTER! Read More »

Google and Bing to Start Indexing Apps; Matt Cutts Extends Leave

Both Google and Bing announced separate versions of a feature that will allow users to utilize app information for a more convenient experience. The Google version can be found on the new Google Search Console – formerly known as Google Webmaster Tools–that helps users discover how searchers discover content through Android apps. The Google features …

Google and Bing to Start Indexing Apps; Matt Cutts Extends Leave Read More »

Google Rebrands GWT, Confirms ‘Phantom Update, and Other News

Introducing Google Search Console Say goodbye to the Google Webmaster Tools. In a bid to reach out to more users interested in the various aspects of search marketing, Google announced the renaming of Webmaster Tools to Google Search Console. For almost 10 years, the traditional idea of the “webmaster” reflected only to some users, Google …

Google Rebrands GWT, Confirms ‘Phantom Update, and Other News Read More »

Google to Add ‘Buy’ Button in SERPs, Added Support for AdWords Editor

Added Support for AdWords Editor Due to insistent public demand, Google has updated its AdWords Editor to include full support for labels, upgraded URLs, call-only ads, in-app mobile ads, and custom affinity audiences. In an Inside AdWords blog post, the company made the changes to Labels because of user feedback. The update will now add …

Google to Add ‘Buy’ Button in SERPs, Added Support for AdWords Editor Read More »

Bing Releasing its Own Algorithm

Following the massive SEO event that was Mobilegeddon, Bing published details about its own mobile friendly algorithm. The Microsoft-powered search engine is following most of the same beats as its mobile algorithm predecessor with some subtle differences in both its release and criteria. Google opened the floodgates with its announcement of the April 21 deadline, …

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Latest Google News: Search Analytics Report, New Ad Units, and More

Analyzing website traffic is now easier as Google finally launched their new Search Analytics report. The new feature within Google Webmaster Tools will be replacing the old Search Queries report in the coming months. Search Analytics still performs pretty much everything Search Queries does, but with new functions, specifically with data and filtering options. The …

Latest Google News: Search Analytics Report, New Ad Units, and More Read More »

Google’s Mobile-Friendly Update: Who Won? Who Lost?

In every Google algorithm update, there will always be winners and losers, and when it comes to the latest mobile-friendly-update, there’s no shortage of both. While it’s only been less than a month since the update rolled out, there are already clear winners and losers emerging, based from data collected by Searchmetrics. The enterprise SEO …

Google’s Mobile-Friendly Update: Who Won? Who Lost? Read More »

How Dynamic Structured Snippets are Changing the Way AdWords Work

Last March 6, Google introduced the Dynamic Structured Snippets as an AdWords extension. This new feature provides automated displays of industry-specific, structured information about products and services. As Google explained, this extension serves to fuel user experience and provide customers a clear idea of what to expect before clicking on an ad. It has been …

How Dynamic Structured Snippets are Changing the Way AdWords Work Read More »

Google to Change URL Displays in Mobile Search; France Wants to Know Google’s Algorithm

Here’s a quick recap of the latest search-related news you might have missed last week. Better Displays for URLs in Mobile Search Along with its new mobile-friendly algorithm update, Google said it is also updating how URLs appear in mobile search results. More accurately, search results for mobile users will no longer display URLs. Instead, …

Google to Change URL Displays in Mobile Search; France Wants to Know Google’s Algorithm Read More »

Spotting Blocked Resources Now Easier with New GWT Feature

Identifying files with crawl issues like blocked linked images, CSS, and JavaScript is made easier following a recent update on the Google Webmaster Tools. Looking for Blocked Resources Google announced that starting March 11, 2015, webmasters will have access to information identifying which of their website features are being blocked through the Blocked Resources Report …

Spotting Blocked Resources Now Easier with New GWT Feature Read More »

URL Management now Easier with Google’s Upgraded URLs

Early this week, Google surprised advertisers with an announcement that they will be rolling out updated URLs to make URL management easier. In a blog post by Google AdWords Product Manager Leo Sei, the search engine giant said they are introducing the upgraded URLs to give advertisers an easier and faster way of managing and …

URL Management now Easier with Google’s Upgraded URLs Read More »

Is Getting Quality Links Enough to Remove Penguin Penalties?

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. In his year-end Webmaster Central hangout session, John Mueller addressed one of the most interesting questions in the SEO community: Hypothetically, would an increase in the percentage of quality backlinks help resolve a Penguin penalty? With this query comes many more questions and opens …

Is Getting Quality Links Enough to Remove Penguin Penalties? Read More »

What Is An Ideal Bounce Rate?

You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target.  There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate.  In SEO, having a high bounce rate from …

What Is An Ideal Bounce Rate? Read More »

Does site speed influence rankings? [Case Study]

I am a firm believer that site speed carries a heavier impact on rankings than most assume. It’s simple; if a site loads too slow, it serves as bad user experience. Google is all about providing the most relevant information with the best user experience, so why wouldn’t they flag your site for not loading fast enough? …

Does site speed influence rankings? [Case Study] Read More »

Get Rid of those Toxic Backlinks Today

Link building is an essential part of your strategy. You can’t afford to ignore it; otherwise, all your efforts will become futile and put your online reputation at risk. Bad, unnatural, or toxic links are the banes of your link building strategy. These low-quality links (some of which are spammy) will earn penalties from Google. …

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3 AdWords Features that Optimize Your Keyword Bids

Google AdWords is definitely one of the most useful tools for every SEO campaign. I’m going to talk about this tool’s advanced features that optimize your keyword bidding strategy. With proper use, you can breathe new life into campaigns that need help with pay-per-click efforts. Auction Insights The Auction Insights feature is the key to …

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Top Yahoo! searches in 2014 and What it Says About Us

We recently talked about the top searches from Google in 2014. This time around, we’re delving in a little deeper not only on Google, but also Yahoo’s top searches. The search engines looked at trillions of searches made worldwide over the past 12 months. This includes “how to…” searches to news stories that resonated with …

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How to Over Achieve On-Page Optimization Success in 2015

Your on-page strategy is the foundation of your off-page efforts. Think of it as writing a good story. If you don’t get the basics right, your off-page strategy will fall out of line and make it difficult to get first page organic rankings. An effective on-page strategy puts your campaign into motion and makes it …

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Uncover High Value Keywords With These Secrets

As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …

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Google and Bing Trends on This Week’s Search News

Google and Bing are the big buzzers on this week’s top search-related news. Google Penguin to Roll Out Indefinitely We’ve been talking a lot about the new penguin update, and until now, there’s still something to talk about. In what could be taken as either good news or bad news for webmasters, Google’s John Mueller …

Google and Bing Trends on This Week’s Search News Read More »

SEO Project Management: Dissecting The Project Manager Role

Nurturing the success of agency partners is part of our methodology, and I’m proud of our achievements in this area. We serve as an extension of your team, and give you the leverage to provide great services for the end clients. We start by assigning a dedicated project manager when launching an SEO campaign. Your …

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Europe Breaks Up Google; Obama is King; and More on this Week’s SEO News

European Parliament Votes to Break up Google Parliamentarians in Europe voted to break up the Internet hold of Google in the region. The European Parliament said this comes from the “need to prevent online companies from abusing dominant positions.” To prevent such abuse, they are calling on the European Commission to “unbundle search engines from …

Europe Breaks Up Google; Obama is King; and More on this Week’s SEO News Read More »

The Basics of Keyword Research

The right set of keywords is among the things that up your SEO game. If you have no idea how online consumers think in terms of key phrases, it will be difficult for your business to get to Page One of Google. Keyword research is an essential skill every digital marketer should have. It takes …

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Google, Yahoo, and Mozilla Make News on this Week’s Search Recap

What’s hot on this week’s search-related news? A new Google tool and a deal between two Internet big names. Google‘s Mobile-Friendly Tools Google launched a new mobile-friendly testing tool that tells you if a certain website meets the search giant’s criteria for a mobile-optimized site. The tool now adds the label “mobile-friendly” in search results …

Google, Yahoo, and Mozilla Make News on this Week’s Search Recap Read More »

SEO Campaign Management: How to Launch a Successful SEO Project

“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services.  After filling out our order form and making your payment, …

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A Complete Guide to the SEO Platform

Over the past 6 years I’ve worked with a lot of SEO tools and platforms. Some hit certain aspects of reporting dead on, some lack in API integration, consistency or UX. Since our client base are agencies that need to prove ROI and show clients real results, our platform is designed with that as the …

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Google Webmaster Tools Update and other SEO News this Week

An important technical update on Google’s Webmaster Guidelines and an Android exec leaving the giant tech company. Here’s a roundup of SEO news you shouldn’t miss. Another Google Update Google updated their technical Webmaster Guidelines to reflect its changing indexing system. It specifically highlights the point that blocking your CSS or JavaScript files may be …

Google Webmaster Tools Update and other SEO News this Week Read More »

Google News of the Week Every SEO Professional Should Know

The release of Penguin 3.0, the birth of Inbox, and the latest about the German publishers who want to make Google pay for showing their content in search results. The leading search engine has been busier than usual all week long. Wonder what Google had been into these past couple of days, here’s a primer: Penguin 3.0 …

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Ranking After Penguin 3.0, Early Results & Trends

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Over the weekend, Penguin 3.0 rolled out, confirmed according to numerous industry leading publications, and we are seeing proof of this from our rank tracking data collected over the past week. Since we manage tens of thousands of keywords across thousands of domains, we can see almost …

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What Google Webmaster Tools Does for SEO

To maximize your SEO campaigns, you need to cover all the bases, and most importantly, Google Webmaster Tools. For the newbies: what does Google Webmaster Tools do for SEO? The use of Google Webmaster Tools is important when designing effective SEO methodologies. Examples of valuable data GWT provides include the following: Keyword Metrics Webmaster Tools features …

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Hashtag Growth Hacking Tricks for Lead Generation

Ever since Twitter began its hashtag posts in 2009, many users adopted the habit to other social networks like Facebook and Instagram. We’ve seen the famous pound sign in almost every post to highlight events, topics, and things that are popular−or what users want to become popular. Google+ hashtags have a different purpose, though. While these can …

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Ladies & Gentlemen, Google’s “In the news” Box

Google is confident that it can provide the most relevant information to Internet users. Thus far, the company is doing remarkably well: it developed Knowledge Graph to provide general answers to search queries fast; it’s getting better at reading and ranking photos; and it combs the Web to find the freshest content with Google Alerts. …

Ladies & Gentlemen, Google’s “In the news” Box Read More »

Searchmetrics Publishes New Study on SEO Ranking Factors for 2014

Searchmetrics launched a new study titled SEO Rank Correlations and Ranking Factors 2014 − Google U.S. The report shows new insights into correlations between search factors and rankings that correspond with today’s algorithms. This gives search marketers a glimpse on changes for successful website optimization. This new study about the search landscape is by far …

Searchmetrics Publishes New Study on SEO Ranking Factors for 2014 Read More »

Google Launches Structured Snippets

Google rolled out a new tweak on search listings – a feature called structured snippets – on September 23, Tuesday. The tech giant says this is a step toward improving search results by providing more relevant information to searchers. Zoning in on the Specifics Structured snippets serve as a new way to pull more information …

Google Launches Structured Snippets Read More »

Google My Maps Upgrade: How This Evolution Benefit Businesses

Google has been busy as of late in terms of ditching some of its solutions, like what happened to Authorship, and polishing its fairly ignored products. Last week, one of the most exciting developments for marketers and online businesses materialized with the announced return of My Maps. My Maps is not a brand new product. …

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New Google Penguin Update Expected Soon, Will Feature Faster Refreshes

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Brace yourselves, Penguin 3.0 is coming. In a Google+ Hangout streamed live on September 12, Google Webmaster Trends analyst John Mueller said the much-awaited update to the Penguin algorithm will likely be released before the year ends. The latest algorithm update is the Penguin …

New Google Penguin Update Expected Soon, Will Feature Faster Refreshes Read More »

Amazon Takes Aim at Google AdWords with New Sponsored Links

The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best …

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AdWords Releases Callout Ad Extensions

Google announced the rollout of a new feature on AdWords, the callout extensions, on September 3. The search engine said that advertisers will have full access to the feature in the next few weeks. From the looks of it, callouts are likely to be an integral part of every AdWords campaign in the future. Going …

AdWords Releases Callout Ad Extensions Read More »

How We Optimize for Bing and Yahoo

In the latest search share report released by comScore, Google maintains its powerhouse position with 67.5% of the search shares. The search engine giant uses the most intricate and volatile algorithm in the search landscape, covering over 200 algorithm factors for site rankings. This puts Google right at the core of every search marketing strategy. …

How We Optimize for Bing and Yahoo Read More »

G+’s felt the Need to Subtract: Google+ Removes its Direct Connect Feature

Tech experts and online media gurus once dubbed Google+ as the “walking dead” of all social media platforms. Some fondly referred to it as an online ghost town. Admit it; sign in to your Google+ account. You have one, right? Chances are, that you barely even use it. Google+ had the potential to become such …

G+’s felt the Need to Subtract: Google+ Removes its Direct Connect Feature Read More »

Searchmetrics Study: Video Dominates Google Universal Search by 65%

Users all over the world have been using Google to search for answers to anything; and those who have been using it since 2007 may be familiar with the Universal Search Results. To adapt to the users’ changing need for a wider multimedia support, Google returns a multitude of choices for every query—including images, news, …

Searchmetrics Study: Video Dominates Google Universal Search by 65% Read More »

Google Set to Release New AdWords Policies in September

Google has been notorious for many algorithm updates and alterations, which usually upsets online marketers. Recently, the search engine giant has announced another set of updates. But this time, it’s not about algorithms and code-related systems. They are set to release new AdWords policies in September. This may mean a lot of adjustments on the …

Google Set to Release New AdWords Policies in September Read More »

Despite Chatter and Changes, Google Says there’s No Penguin Update

Over the past few days, there has been a lot of online chatter across the SEO community of an impending Google algorithm update. Many analytics were noticing a lot of changes in the search results of sites previously penalized by the search giant, especially those that were impacted by the Google Penguin update. The buzz …

Despite Chatter and Changes, Google Says there’s No Penguin Update Read More »

Google Launches Payday 2.0 Algorithm, Spammy Queries to Be Eliminated

Google is on a roll. Around the same time Panda 4.0 was rolled out, the search engine giant also launched the new Payday 2.0 algorithm. Shortly after Cutts announced the new Panda update, he posted a second tweet about the rollout of the new ranking update that will target spammy queries. This past weekend we …

Google Launches Payday 2.0 Algorithm, Spammy Queries to Be Eliminated Read More »

Google Launches Roll-Up Reporting in Analytics Premium

Google has launched a new feature in Analytics Premium that will make tracking multiple campaigns easier for you. Yesterday, the search giant announced the launch of Roll-Up Reporting, a premium Analytics feature that lets you track the overall performance of all your online properties. “Google Analytics already helps you gather deep insights into one website …

Google Launches Roll-Up Reporting in Analytics Premium Read More »

Google Overtakes Apple to Become World’s Most Valuable Brand

After holding the top spot for three years in a row, Apple was overthrown by rival technology giant, Google, to become the world’s most valuable brand. This was revealed in a study by a market research firm that compiles a list of the world’s top brand names. Innovate to Survive The latest results from global …

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Google Rolls Out Panda 4.0, Cutts Makes Announcement

Google stopped announcing Panda algorithm updates early last year, when they included these updates in their rolling algorithm updates. Cutts broke this silence about Panda updates, however, last May 20th when he announced the rollout of Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 …

Google Rolls Out Panda 4.0, Cutts Makes Announcement Read More »

Pinterest Receives More Funding for Search Innovation

Pinterest’s vision of “solving discovery and helping everyone find things they’ll love” just became that much closer to being realized. It was confirmed yesterday that the social company has received US $200 million in funding, raising their company value at US $5 billion. A spokesperson for Pinterest confirmed the new investment yesterday after news of …

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Forrester and Cutts Bust Today’s Most Common SEO Myths

Is your knowledge of SEO up-to-date? Over the past weeks, Google’s Matt Cutts and Bing’s Duane Forrester have busted some of today’s most common SEO myths that might be keeping you from making your optimization strategies as effective as they should be. In total, Cutts and Forrester busted 14 myths. Let me summarize some of …

Forrester and Cutts Bust Today’s Most Common SEO Myths Read More »

Report: Search Reclaims Spot as the Top Referrer for Major Publishers

Search and social have been competing as the top referral source online. The two are especially important for online publishers, whose content is discovered mainly through both channels. A recently released report from content analytics tool provider Parse.ly reveals that search reclaimed its spot as the top referral source for major publishers. Close Fight Between …

Report: Search Reclaims Spot as the Top Referrer for Major Publishers Read More »

Google and AOL Make New Data Attribution Acquisitions

Online marketing today is all about the data, and companies that deliver the most accurate, most comprehensive data are the ones that win clients over. Google and AOL have recently made new acquisitions that will make their existing data businesses more powerful, expanding their capabilities in the near future. Let’s have a look at these …

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Google Updates Webmaster Guidelines for Sneaky Redirects

Google announced that they have updated their Webmaster Guidelines covering sneaky redirects. In order to illustrate what cases are considered sneaky redirects, Google has added examples in their guidelines to serve as a baseline for webmasters. They’ve also updated their hacked content guidelines to include sneaky redirects on compromised sites. The examples are: Search engines …

Google Updates Webmaster Guidelines for Sneaky Redirects Read More »

Pinterest’s Guided Search: What Does it Mean for Brands?

Last week, Pinterest announced a new feature that makes it easier for mobile users to find user-provided pins on their platform. Through Guided Search, users can discover pins that may interest them even though they did not directly search for it. Providing Visual Guides to Users According to Pinterest’s official blog, Guided Search is “made …

Pinterest’s Guided Search: What Does it Mean for Brands? Read More »

Google’s Analytics Diagnostics Now Available for Beta Testing

Accurate and quality data is one of the most important things you need as an online marketer. Yesterday, Google announced the release of a tool in their Analytics platform that will help you track data-quality issues and fix them. The release is limited, and Google chose selected users to test the beta version of this …

Google’s Analytics Diagnostics Now Available for Beta Testing Read More »

Paid Search Gets Hit By Keyword “Not Provided”

Online marketers beware: “Not Provided” is about to hit once more. This time, Google is making changes that will bring the dreaded “not provided” keyword to paid search. Singhal: “Users want their searches secure” Amit Singhal, Google’s Head of Search, revealed Google’s plans to implement changes that will result to more “not provided” results in …

Paid Search Gets Hit By Keyword “Not Provided” Read More »

Google Analytics & AdWords Announces Bulk Linking Feature

Good news for our partners managing multiple AdWords accounts: you can now link these accounts together using Google AdWords and Analytics’ bulk linking feature. The new feature allows you to choose which accounts to link at a property level, making multiple AdWords campaign management easier. The AdWords Linking Process Google Analytics allows you to track …

Google Analytics & AdWords Announces Bulk Linking Feature Read More »

Matt Cutts’ Latest Video Shows How Important Links are in Determining Page Authority

In the latest Google Webmaster Help video, Matt Cutts addresses the question: “As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority?” Cutts doesn’t really answer the question in terms of social signals, but he does give us an idea how Google distinguishes popularity and “true …

Matt Cutts’ Latest Video Shows How Important Links are in Determining Page Authority Read More »

Microsoft Announces “Cortana,” Your New Virtual Assistant

Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …

Microsoft Announces “Cortana,” Your New Virtual Assistant Read More »

Bing Product Ads Now Available to US Advertisers

After months of being in beta testing mode, Bing has finally made Product Ads available to all U.S. advertisers. This announcement came just a few days after Bing announced that Product Ads for Mobile in Beta. Features Bing’s product ads will display rich images, product prices and descriptions across Yahoo! and Bing. The good news …

Bing Product Ads Now Available to US Advertisers Read More »

Doc Sheldon Case: How Important It Is To Have High Content Standards

Google surprised everyone when they seemingly penalized SEO professional Doc Sheldon’s entire website for one problematic guest post. Although Sheldon pointed out a full range of other possible reasons for the penalty in a lengthy open letter, Matt Cutts responded with just one specific example: @DocSheldon what “Best Practices For Hispanic Social Networking” has to …

Doc Sheldon Case: How Important It Is To Have High Content Standards Read More »

Facebook Buys Oculus VR for US$2 Billion

Google Glass has some company, and it promises to have more interactive features. Facebook announced on Tuesday that they are buying Oculus VR, the company responsible for developing the Oculus Rift virtual reality gaming headset. This new acquisition, worth US $2 billion in cash and stocks, is Facebook’s next move towards their mission “to make …

Facebook Buys Oculus VR for US$2 Billion Read More »

Can You Determine If Your Website was Hit by a Specific Google Algorithm?

In the latest Google Webmaster Help video, Matt Cutts attempted to answer the question: “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?” Cutts has some bad news and good news for webmasters who may be asking themselves this question. The bad …

Can You Determine If Your Website was Hit by a Specific Google Algorithm? Read More »

Google Introduces New Webmaster Academy

Earlier this month, Google announced its new Analytics Academy course to help marketers use Google Analytics better. Now they’ve expanded the educational modules found in the Google Webmaster Academy. The Google Webmaster Academy was first launched in 2012 to help beginner webmasters learn how to improve their website. The lessons included tips on getting a …

Google Introduces New Webmaster Academy Read More »

Google Rolls Out Consumer Ratings in AdWords

Google announced yesterday the rollout of their new AdWords feature: Consumer Ratings Annotations. The new feature, which is being rolled out over the next few days, provides search engine users information meant to improve your ad campaign performance by instilling trust in your potential visitors. The New Format “Over the next few days, we’ll be …

Google Rolls Out Consumer Ratings in AdWords Read More »

SEO and Digital Marketing Data Visualization: Three Foreseeable Trends

Google isn’t the only company that understands the importance of data. The rise of information dashboards in 2013 shows that many business owners see how understanding and analyzing data can help them improve their products and services, and allow them to make better business decisions. In December 2013, the International Institute for Analytics (IIA) predicted …

SEO and Digital Marketing Data Visualization: Three Foreseeable Trends Read More »

Google Announces New Analytics Academy Course for March 2014

Google has recently announced its latest Google Analytics Academy course for 2014. The course, titled “Google Analytics Platform Principles”, will “dive deeper into the details of how the platform collects, transforms and organizes the data you see in Analytics.” “Understanding how these processes work is the first step to refining your implementation and uncovering more …

Google Announces New Analytics Academy Course for March 2014 Read More »

Google Rolls Out Flexible Conversion Counting on AdWords

Google announced today the launch of a new feature in AdWords that will help you better understand the value of each click you receive that leads to a conversion. Flexible conversion counting lets you choose between counting all conversions and unique conversions, and allows you to modify the settings for conversion clicks to get more …

Google Rolls Out Flexible Conversion Counting on AdWords Read More »

A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study]

In 2013, Google delivered an update that shook the very foundations of link building, starting with Penguin 2.0 and delivering the knockout blow with Penguin 2.1. These updates affected a lot of websites suspected of using “link schemes” to manipulate rankings, including good websites run by legitimate businesses. We developed our Link Clean-Up services to …

A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study] Read More »

Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]

If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …

Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study] Read More »

Four Simple Auditing Tips to Improve Your Content Marketing

With all the changes Google has been making to their search algorithms and your audience’s content preferences constantly changing, it is important to make sure your on-page content meets their standards. As Matt Cutts reminded us recently, you need to give your pages “a fresh look” to keep your content from going stale. Let me …

Four Simple Auditing Tips to Improve Your Content Marketing Read More »

Four Tips for Better Business Blogging in 2014

Google’s updates and Matt Cutts’ recent controversial statement on guest blogging always had one thing in common: they all stress the importance of high quality content. Today I want to talk about how you can improve your content creation strategies – starting from your own business’ blog. Blogging isn’t just a fad – it’s an …

Four Tips for Better Business Blogging in 2014 Read More »

SEOReseller.com’s Guest Blogging Best Practices Guide

The industry has quite a bit of buzz happening right now about link building and how it’s done properly. I wanted to share with you all today how we approach link building, specifically guest blog posting by showing our best practices guide. This guide shows specifically how we value content being posted on the web, …

SEOReseller.com’s Guest Blogging Best Practices Guide Read More »

Matt Cutts on Guest Blogging for SEO: “Stick a Fork in It”

Google has made several statements about guest blogging as a link building tactic over the past year, but none have been as clear and blunt as the statement Matt Cutts posted on his personal blog. The opening paragraph of his post reads: “Okay, I’m calling it: if you’re using guest blogging as a way to …

Matt Cutts on Guest Blogging for SEO: “Stick a Fork in It” Read More »

Widget Link Scheme Definitions Updated by Google

Last week, Google quietly updated their link scheme definitions to be more specific. The changes were minor, but they helped clarify what Google really thinks of links within widgets. The updated guideline states specific link types that Google will read as widget link schemes and spam. Google’s take on linking is still all about quality. …

Widget Link Scheme Definitions Updated by Google Read More »

Bing Offers Secure Search Option with New HTTPS Site

In November 2013, Microsoft began looking into improving search security for Bing users following the National Security Agency (NSA) spy controversy. Now they have taken their security efforts to a new level by launching a separate SSL search site: https://www.bing.com/. When you use the HTTPS version of Bing to search, your search query data will …

Bing Offers Secure Search Option with New HTTPS Site Read More »

Facebook Buys Branch, Starts Development in New York

Last December, Facebook announced that they would be working towards serving their users more targeted content with better quality and relevance. Yesterday, the news broke of Facebook’s two latest acquisitions: Branch, a New York-based company, and its sister startup company, Potluck. This latest purchase is a big step towards improving the quality of their news …

Facebook Buys Branch, Starts Development in New York Read More »

4 Things to Keep in Mind When Refreshing Your Content Strategy

Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing. Content Marketing is …

4 Things to Keep in Mind When Refreshing Your Content Strategy Read More »

Pinterest Acquires Image Recognition Start-Up VisualGraph

Pinterest recently acquired VisualGraph, a two-man start-up that creates image recognition and visual search technologies. Founders David Liu and Kevin Jing joined the Pinterest engineering team on January 6, 2014. You may have seen this type of technology at work with Facebook’s facial recognition features or Google’s Search by Image function. Similar features could be …

Pinterest Acquires Image Recognition Start-Up VisualGraph Read More »

Google Webmaster Tools Offers More Detailed Search Query Data

Google announced through the official Webmaster Central blog that they have updated Webmaster Tools to offer more detailed search queries. The two updates, which were both announced yesterday, aim to “make metrics for your site more actionable” and to make search queries “more cohesive for those who manage a mobile site on a separate URL …

Google Webmaster Tools Offers More Detailed Search Query Data Read More »

Mobile Trends to Watch Out for in 2014

With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year. The “Mobile-First” Strategy Mobile marketing has become so important that …

Mobile Trends to Watch Out for in 2014 Read More »

Mueller Provides Insight into What Google Algorithms Think

On Christmas Eve and Christmas Day, John Mueller and the rest of the Google team went online to answer some of the questions on Google’s Webmaster Help Forum. In one of these queries, Mueller gave readers an insight into the way Google algorithms read and view websites that have been hit with other Google algorithms …

Mueller Provides Insight into What Google Algorithms Think Read More »

Google Begins Reducing Authorship Rich Snippets on the SERPs

Here’s an update that may affect your SEO campaigns: Matt Cutts has confirmed that Google has begun authorship reduction on their search results. According to Cutts, 15% of authorship rich snippets are no longer being displayed in their search results. You can clearly see the decline in results displaying authorship in MozCast. Set the filter …

Google Begins Reducing Authorship Rich Snippets on the SERPs Read More »

Google Tests Ads on Knowledge Graph

The Knowledge Graph as we know it may change very soon. Google surprised many this weekend by testing ads on their Knowledge Graph. Twitter user Gianluca Fiorelli (@gfiorelli1) posted a photo on Twitter showing a Knowledge Graph entry for a car with an ad format included: The car knowledge graph format is a relatively new …

Google Tests Ads on Knowledge Graph Read More »

Google Upgrades Structured Data Dashboard in Webmaster Tools

The Structured Data dashboard has always been one of the most popular features for Google Webmaster Tools. You can add structured data to your website using markups to provide enough information for Google to generate rich snippets for your page. Popular ecommerce sites like Nordstrom use rich snippets to create structured data that Google uses …

Google Upgrades Structured Data Dashboard in Webmaster Tools Read More »

Will Guest Blogging be Considered Spam in the Future?

In the latest Google Webmaster Help video, Matt Cutts discusses yet another question about guest blogging as spam: “I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?” Cutts notes the skepticism toward guest blogging has been increasing, as he continues to receive questions related to this …

Will Guest Blogging be Considered Spam in the Future? Read More »

Google Announces +Post Social Ads

If you’re using Google’s Display Network for your paid ad campaigns, read up: Google is adding a new type of ad on their Display Network that integrates social media. Eran Arkin, Google’s Product Manager for Social Ads, announced at the start of the week through his Google+ profile that they will be testing a new …

Google Announces +Post Social Ads Read More »

Using Mass Disavow to Recover from a Period of Link Spamming

Many website owners and SEOs are guilty of paying for links or using advertorials to float PageRank for long periods of time. The question is how can they recover when Google penalizes them for it? Matt Cutts offers some answers in the latest Google Webmaster Help video. The Example: Interflora The question submitted to Google …

Using Mass Disavow to Recover from a Period of Link Spamming Read More »

Google Updates PageRank Toolbar by Surprise

Here’s an update that nobody saw coming. Last Friday, news broke that Google updated their PageRank Toolbar. The update, which is the first update released in more than 10 months, wasn’t something that was planned by Google or expected by its users, especially since Matt Cutts himself said there wouldn’t be an update before 2014: …

Google Updates PageRank Toolbar by Surprise Read More »

Matt Cutts: Keep Links to “A Reasonable Number”

Matt Cutts recently answered a question that many webmasters and online marketers have been asking since Google revised their definitions and guidelines. In the latest Google Webmaster Help video, he discussed how many links each website can have that is considered healthy. Google has described this as “a reasonable number,” and so did Matt Cutts, …

Matt Cutts: Keep Links to “A Reasonable Number” Read More »

Microsoft Looks Into Encrypted Search on Bing

Google’s move towards encrypted search last September has left the online world reeling and searching for alternative sources of keyword information. It looks like online marketers are about to lose more keyword data from yet another source. A recently published report claims that Microsoft is looking into encrypted traffic and search on Bing. This follows …

Microsoft Looks Into Encrypted Search on Bing Read More »

Google Adds Search Network with Display Select in AdWords

Many website owners and online businesses have not been keen on Google’s campaign for advertisers to use the display network more in their PPC ad campaigns. This is because some of the websites on the display network do not convert as much as they do in the search network, and because some of the websites …

Google Adds Search Network with Display Select in AdWords Read More »

4 Sources for Guest Blogging Opportunities

Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web spam definitions and included guest blogging on the list. Many bloggers are being more careful about the type of content they receive online. You will need to build your network among high-authority blog owners and online influencers in order to …

4 Sources for Guest Blogging Opportunities Read More »

Google Rolls Out New “Image Mismatch” Manual Action Penalty

If you’ve been to the Google Webmaster Tools support page recently, you’ll see their list of manual actions updated with a new item. This new manual action penalty is named Image Mismatch, and it’s proof of Google’s growing ability to read different types of content online. Websites with images on search results that do not …

Google Rolls Out New “Image Mismatch” Manual Action Penalty Read More »

Google’s Hummingbird: Were You Hit?

At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …

Google’s Hummingbird: Were You Hit? Read More »

SEOReseller.com Launches SEO Product Developments

I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …

SEOReseller.com Launches SEO Product Developments Read More »

How To Recover From A Google Penalty (Link Clean Up)

The Penguin 2.1 update has left many websites penalized, especially those who used (or are still using) old link acquisition methods. Every day I get new projects coming from other SEOs with lots of link “baggage” attached to them. So we developed a product, to help webmasters recover from a Google penalty. This product line …

How To Recover From A Google Penalty (Link Clean Up) Read More »

How to Guest Blog without Looking Like Spam

In Matt Cutts’ most recent Webmaster Help video, he talked about one of the most widely-used content marketing and PR strategies today: guest blogging. Google included guest blogging in their list of link schemes when they updated their link scheme definitions not too long ago, and since then many writers have been treading carefully. Today …

How to Guest Blog without Looking Like Spam Read More »

Does PageRank Still Have Value Today?

PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …

Does PageRank Still Have Value Today? Read More »

Google Penguin 2.1 Update Announced, Went Live Late Friday

Big news for all our agency partners: Late last Friday, Google rolled out the latest Penguin algorithm update. Matt Cutts announced through Twitter that they were releasing Penguin 2.1. According to Cutts, this update will affect “~1% of searches to a noticeable degree.” Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. …

Google Penguin 2.1 Update Announced, Went Live Late Friday Read More »

How to Maximize Your Internal Linking Structure for Better Rankings

The latest search engine ranking factors show the importance of having a strong link profile – it correlates with having higher rankings. But before you even think about how you can get appropriate third-party links, you’ll need to focus on the internal linking structure of the site you are optimizing. Done improperly, internal linking could …

How to Maximize Your Internal Linking Structure for Better Rankings Read More »

2013 Search Engine Ranking Factors Survey Results Released

The complete results of Moz.com’s 2013 Search Engine Ranking Factors survey have just been released. Every two years, Moz conducts a survey asking search marketers what they observe as the most important search ranking factors. The full results of the study are consistent with the partial results Moz released earlier, and some of them debunk …

2013 Search Engine Ranking Factors Survey Results Released Read More »

What Should Marketers Do with Google’s Movement towards Secure Search?

Just three days ago, Google did what the online industry is now calling the “keyword apocalypse” – they have begun switching all searches to https and increased the appearance of the keyword (not provided) in Google Analytics. Some marketers report that it has gone up all the way to 95%, and tracking website NotProvidedCount.com estimates …

What Should Marketers Do with Google’s Movement towards Secure Search? Read More »

Measuring the Performance of Your Ecommerce Campaigns

Running ecommerce SEO campaigns and maintaining ecommerce sites requires you to look at a very specific set of performance indicators. You’ll need to modify some descriptions of the standard KPIs measured in all websites, and add a few specific performance indicators in your list of things to track. I want to share some of the …

Measuring the Performance of Your Ecommerce Campaigns Read More »

How to Protect Your Websites from Link-Based Negative SEO

The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …

How to Protect Your Websites from Link-Based Negative SEO Read More »

Six Ways to Refresh Your SEO

Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …

Six Ways to Refresh Your SEO Read More »

AdWords Geo-Targeting Techniques That Improve Your Campaigns

Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents an entire set of challenges. Volume is diminished when targeting specific locations, and this can look like a negative thing to your clients. Some searchers also limit their cookies and browsing information, and with Mozilla making their recent announcement to …

AdWords Geo-Targeting Techniques That Improve Your Campaigns Read More »

Matt Cutts: Tell Us More about Small Websites That Should Be Ranking

Some very interesting news for you: Google is collecting more data about websites in a more old-fashioned way. Yesterday, Matt Cutts’ tweet sent the entire online industry abuzz. He posted a Google Docs link to a survey asking what small site you think should be ranking better on Google. See Cutts’ tweet below: If there’s …

Matt Cutts: Tell Us More about Small Websites That Should Be Ranking Read More »

Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool

Google warned last June that their Keyword Tool was about to be phased out very soon. Google has finally pushed through with the plan and replaced Keyword Tool with the improved Keyword Planner. You’ll see an introduction to the Keyword Planner when you visit the Google AdWords Keyword Tool page. More Keyword Statistics Available The …

Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool Read More »

Measuring the Effectiveness of Your Content Marketing Strategy

I’ve discussed different ways to approach content marketing in this blog several times, and now I want to move on to something just as important – measuring its effectiveness. This can be difficult because shares and likes don’t always translate to conversions and ROI. The trick is in measuring by the stages – knowing what …

Measuring the Effectiveness of Your Content Marketing Strategy Read More »

Common Misconceptions about Link Disavowals

Understanding how Google treats link disavowals and implements linking penalties will help you audit and clean up your backlink profile more efficiently. Webmaster trends analyst John Mueller recently held a Hangouts session clearing up some of the most common misconceptions about the way link disavowals and penalties work. Let’s go over some of the highlights …

Common Misconceptions about Link Disavowals Read More »

Google Regains Market Share; Still the Biggest Search Engine

Digital measurement and analytics technology provider comScore recently released the latest results of their monthly qSearch analysis. The study of July 2013 search engine activity shows that Google has successfully regained the market share it lost three months ago, and that Yahoo!’s market share continues to decline. Google and Bing Up; Yahoo! Hits New Low …

Google Regains Market Share; Still the Biggest Search Engine Read More »

Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions

Mobile has been steadily growing in power as a channel for reaching audiences. However, many still have not developed a mobile-friendly online marketing strategy because of the question of conversions and ROI. A recently released report from SEO platform developer BrightEdge shows that mobile is far ahead when it comes to driving traffic, and that …

Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions Read More »

Conversational Search and the Future of Google’s Search Query Processing

Understanding the way search engines process queries lets us know what adjustments are necessary to make websites more visible in the SERPs. The process of search engine optimization becomes more complex as the queries search engines learn to interpret become more advanced. In a recent interview, Google Research Fellow Jeff Dean gives us insight into …

Conversational Search and the Future of Google’s Search Query Processing Read More »

Moz Releases 2013 Local Search Ranking Factors

Moz has released the results of their yearly Local Search Ranking Factors survey, and the results are consistent: the lines between organic, local, social and mobile are blurring, and optimizing all three is essential in ranking you for local SERPs. Place Page and On-Page Signals the Highest Influencers The overall results showed that place page …

Moz Releases 2013 Local Search Ranking Factors Read More »

Google Introduces ‘In-Depth Articles’ to their Search Results

There’s a new kind of listing you can rank for with high quality, well-researched, and well-written content: In-Depth listings. Google introduced the new feature last Tuesday through their official Webmaster Central blog, and is now rolling out on Google.com in English. Google explained that research shows that 10% of the topics users want to learn …

Google Introduces ‘In-Depth Articles’ to their Search Results Read More »

Online Marketing Statistics that Can Help Improve Your Business

Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …

Online Marketing Statistics that Can Help Improve Your Business Read More »

Consumer Awareness vs. Customer Service: Why Social Media Needs Support

You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media …

Consumer Awareness vs. Customer Service: Why Social Media Needs Support Read More »

Is Google Rolling Out Multi-Week Updates?

Late last June and earlier this month, we’ve observed increased general online activity and ranking movement. Google’s Matt Cutts confirmed in a tweet that they were rolling out a multi-week update at that exact period. In an analysis released yesterday on their blog, Moz studied the increased activity from this multi-week update to try to …

Is Google Rolling Out Multi-Week Updates? Read More »

Study: Advertising is Killing Consumer Satisfaction Online

A newly released study by satisfaction analytics company ForeSee shows that search engines and social media sites received lower satisfaction rates this year compared to last year. E-business satisfaction has dropped by 3.9% overall, receiving its lowest rate in a decade. The study alludes to the “growth and proliferation of advertising” as the main culprit …

Study: Advertising is Killing Consumer Satisfaction Online Read More »

Understanding How Google Counts Local Results

Google’s SERPs have changed their appearance since different types of search results have become prominent. When you run a search, you’ll find paid results, local listings, images, videos, and organic results mixed up in one page. Today, I want to share how you can determine your true SERPs placement more accurately in order to adjust your …

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SEOReseller.com Launches Resource Center

Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …

SEOReseller.com Launches Resource Center Read More »

Google Local Carousel’s Impact on Search

Local Carousel Results is the biggest change to Google’s local search in a long while. The “carousel” listings contain the businesses’ names, ratings, pricing summary, establishment type, and images of the establishments. Right now, this new feature is only rolling out in English in the U.S., but it will be rolled out to other countries …

Google Local Carousel’s Impact on Search Read More »

The Ultimate Guide To Disavow Tool

Disavow Tool is a new approach that Google brought to the webmaster table by giving site owners the ability to remove as many spammy or low-quality links from their backlinks portfolio as possible. In other words, you can ask Google not to take certain links into account when assessing your site.

Top 7 Future-Proof SEO Fundamentals You Should Know

Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …

Top 7 Future-Proof SEO Fundamentals You Should Know Read More »

How to Overcome Penguin Updates

Penguin is becoming more unforgiving to violators of Google’s Webmaster Guidelines with every update from Google. As they zero in on more unnatural links, some of the updates they’ve previously released may have affected your campaigns. You’ll need to take steps to overcome previous Penguin updates and prepare your websites for upcoming changes to the …

How to Overcome Penguin Updates Read More »

How to Increase Your Blog Readership

As a marketing tool, blogs do it all – they tell your audience what your brand is about, they establish your authority, and they give you a free platform where you can pitch your products and services. Driving more traffic to your site means achieving these at a larger scale. It’s important to remember that …

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Profile-Based Market Segmentation Approach to SEO

Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …

Profile-Based Market Segmentation Approach to SEO Read More »

Your Starter Kit to Mobile SEO

If you’ve read our Agency Guide to White Label SEO (and if you haven’t, download it from the link and read it now), you’ll have seen us briefly discuss why mobile SEO is one of the solutions you should focus on in the near future. Today I want to expound on this further and give …

Your Starter Kit to Mobile SEO Read More »

Google Glass: What It Means for SEO

Unlike computers and smartphones, Google Glass gives direct answers from collated information instead of giving choices in a list form. In this sense, you can consider Glass as an answer engine instead of a search engine in the strictest sense of the word, a virtual personal assistant similar to Apple’s Siri. You will need a …

Google Glass: What It Means for SEO Read More »

Google’s Penguin 4 with Penguin 2.0 Technology is Now Live

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Matt Cutts announced the release of Penguin 2.0 update on his blog. The update is technically Penguin 4, it being the fourth update of Penguin since it was first launched, but it is internally called Penguin 2.0 because this newly launched update is major …

Google’s Penguin 4 with Penguin 2.0 Technology is Now Live Read More »

Google Launches New Maps Interface

Good news for all local businesses and online map users: Google announced recently that they are changing the interface of Google Maps. The brand new look comes with many improvements that integrates local seo, social media and search in one rich mapping platform. The change aims to make Maps more personalized and intuitive for users. …

Google Launches New Maps Interface Read More »

Boosting Your Credibility with Google’s Author Rank

Authorship plays an important role in gaining your audience’s trust. It is one of the strongest trust signals you can add to all your published online content. By claiming ownership of websites and other published online content you’ve created, you can get credit and give your rankings a much-needed boost. This is why it’s important …

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How to Boost Your Content Marketing Strategy with Guest Posts

I’ve shared how you can be featured in an online magazine awhile back. I want to take this further today and share some tips on how you can use these online features (more popularly known as guest posts) to boost your content marketing strategy. With the right approach, you can achieve the following: Establish brands …

How to Boost Your Content Marketing Strategy with Guest Posts Read More »

Google Adds Real-Time Conversion Tracking to Analytics

Google has released a new Analytics update that will be very useful for tracking your campaigns accurately. Google Analytics now features real-time goal conversion tracking. This new feature will allow you to see short-term conversion trends and drill down on converting pages as your various goals are hit. It’s a great addition to the current …

Google Adds Real-Time Conversion Tracking to Analytics Read More »

SEOReseller Rolling Out New Exciting Product Developments!

Today we are rolling out our exciting new product updates. This update marks the most advanced product formula we’ve made in our organization’s history. Our new packages bring your whole SEO world together in one powerful, integrated marketing system. We believe that Inbound Marketing is the future of providing end-to-end services for your clients. That’s …

SEOReseller Rolling Out New Exciting Product Developments! Read More »

How to Get Featured in an Online Magazine

Being featured in a reputable online magazine brings many benefits. It gives your business publicity, puts out your brand name as a reputable provider, presents you as an industry figure to watch, and adds to your link profile. These benefits make online magazines an important tool in your online marketing strategy. Get featured in the …

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Building Mobile-Optimized Websites

Your target audience is quickly shifting towards mobile. A study from Nielsen released just last month showed that last year, 53% of Americans were using smartphones – 53% for shopping, 53% for banking and finance, and 84% for search and navigation. Mobile has brought the U.S. $6.7 billion in revenue, and this figure is expected …

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Send Your Prospects to Device Specific Landing Pages

The explosive growth in the use of smartphones and tablets has resulted in responsive web design. Not only has the design changed, but where the website prospects are sent. Google’s new update allows PPC advertisers to send users not just to specific URLs at the keyword level, but to device specific landing pages as well. …

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SEO Performance Should Be Measured by Organic Conversions

Measuring your SEO performance is very difficult today because there is no standard formula for determining success. It’s important to give your clients a measure of success that clearly shows how your progress benefits their business. I always am asked about what metrics to measure and why these are important, and I want to share …

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New Google Algorithm Update

Matt Cutts confirmed the impending release of a Panda update at the recently concluded SMX West. This update is the 25th update since Google rolled out the Panda algorithm, and Cutts said to expect it at the end of last week. You may have noticed a slight movement in rankings towards the end of last …

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How to Create Custom SEO KPI Dashboard in Google Analytics

Google Analytics is one of the most powerful tools you can use to track website performance. Their new interface allows you to create custom dashboards for tracking KPIs relevant to your business. This is perfect for monitoring custom KPIs in your SEO campaigns. I want to walk you through the steps of creating an insightful …

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How to Build Links in 2013

The process of building links has changed dramatically over the years as search engines evolved. Algorithms are now more focused on the user experience and not on the mere number of links you can get for any given website. I want to share with you how to build a strong and future-proof link portfolio for …

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How to Outsmart Your Competitors at SEO

How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …

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How Google+ Authorship can Lead to Success in SEO

The whole SEO industry is abuzz with Google executive Eric Schmidt’s confirmation of author rank. In his upcoming book, The New Digital Age, he shared many insights on the future of the Internet. One of the quotes from his book featured on TechCrunch talked about search engines and its future, and he discusses authorship ranking: …

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The Importance of Cross-Channel Marketing to Leverage SEO

Many SEO professionals do not realize the full potential of their multi-channel marketing efforts. They treat their campaigns for each channel separately instead of creating one seamless campaign. Cross-channel marketing helps you maximize the benefits of each channel by using them together; that is, you view different channels as touch points. Today, I want to …

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SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking

One of the most important metrics to track is your clients’ rankings. Towards the end of last year, SEO tool providers Raven and Ahrefs shook the SEO industry when they announced that they were going to discontinue their rank-tracking feature. As we are committed to improving reporting tool with new features and functionality every month (we’re …

SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking Read More »

What Type of White Label SEO Solution is Best Fit for My Agency

Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …

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SEOReseller.com Launches PPC Management Solutions

Getting our partners new leads is one of our specialties, and today I’m very excited to share our latest solution for you. We’ve just launched our new PPC Management product line. Now you can add PPC to your service line-up, give your clients visibility on the SERPs and get them new leads instantly. Product Inclusions …

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Mega-List of Features in Our White Label Dashboard (That You Won’t Find Anywhere Else)

Improving our technology is one of the ways we serve you better. With state-of-the-art SEO tools, you’ll be able to monitor and execute your campaigns better, and provide unmatched customer service to your clients. What I want to discuss today is value – the true value of your white label dashboard. I’m going to walk …

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Can Stolen Content Lead to Panda?

As SEO professionals, you know that having duplicate content hurts your rankings on the SERPs. Unfortunately, content scraping – more commonly known as stolen content – is a prevalent problem in the online world. Today, I want to answer one of the most frequent questions we get from our partners – can stolen content lead …

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The 5 Metrics that Matter for SEO

Measuring the success of your SEO campaigns can be tricky. One of the first things we always get asked is how we measure SEO. Today, I want to share with you what metrics matter when looking at the progress of your SEO campaigns. Organic Traffic One of the things you will notice changing as your …

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How to Come Up with the Best Site Architecture

Organizing your website architecture the right way is important in ensuring the success of your SEO campaign. This can be tricky, given the algorithmic updates Google has released over the past year. Having strong website architecture also makes it easier for visitors to find the information they need on your site, improving their browsing experience. …

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Top 5 Page Level Keyword Usages

Where you place your keywords on specific web pages affects how easily your target market finds you. In today’s blog, I want to share with you the top 5 page level keyword usages. I will give a brief explanation of why it is important to use keywords in this context and how it affects your …

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How to Know if Your Site is Over-Optimized for a Specific Keyword

Google’s algorithmic updates are becoming more adept at zeroing in on spam and putting quality relevant content in the spotlight. The Penguin update earlier this year hit many websites hard, even those that did not intend to offer spam, but were simply over-optimized. Now more than ever, it’s important to know whether you’re over-optimizing your …

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SEO vs. PPC: Which One Should You Use?

Organic SEO and paid ads like PPC are each effective in their own way, and they are most effective when you use them together. However, some clients will approach you, wanting one or the other. In today’s blog, I want to help you choose what technique you should suggest for your client’s campaign. Use this …

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Landing Pages & Buyer Psychology

In today’s blog, I want to talk to you about an important element of your SEO marketing campaign – your landing page. It is no longer enough to create a great-looking, search engine-optimized landing page today, whether you’re working on an inner page of your website or a separate silo page. You need to think …

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Traditional Goes Digital: Why Digital Marketing Should Be Your Agency’s Next Step

Our goal as your partner is to help you advance your company and find new business opportunities wherever we can. This is why today, I want to talk to you about going digital. Many of our partners have successfully integrated digital solutions with their traditional marketing practices. Let me share with you why this should …

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Penguin Algorithm: When Google Updates

Ever wondered how Google decides that a large scale algorithm needs to be updated? This is just one of the suggestions of our team. What do you think Google does?

Three Top Upselling Strategies in Online Marketing

Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively. Before the Sale: Visibility Matters Upselling is easier when done online because the only limit to your display of products …

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Fear, Uncertainty and Doubt over bad links are gone after Google launched Disavow Tool

After a number of people started publicly wishing for a disavow tool, Matt Cutts took the stage at Pubcon and announced the much awaited Disavow Links Tool. Disavow Tool is a new approach that Google brought to the webmaster table by giving site owners the ability to remove as many spammy or low-quality links from …

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Do Facebook Likes Boost SEO Rankings? | SEO Reseller

Many of your clients have their own social media profiles, and even we offer social media services. As one of the most widely-used social media sites, Facebook has become a very important part of your clients’ marketing strategy. It’s a good platform for building each client’s brand image and network, and an excellent direct communication …

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Power of Communication: Key Questions To Ask Your SEO Clients

The SEO industry continues to grow in demand over the past few years.  With businesses in the US spending nearly $80 billion in SEO alone, you can just imagine how much more it generates globally.  This goes to show that people are relying on SEO experts more than ever. Likewise, as an SEO agency, it’s …

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Google Quietly Updates Keyword Stuffing Guideline After Latest Penguin 3

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Welcome to the “SEO chasing Google” algorithm game. After 4 algorithm updates in less than 2 weeks, the incumbent, Google, has left the SEO industry puzzled. In contrast to the first few panda/penguin updates where Google provided detailed information for each change, these new …

Google Quietly Updates Keyword Stuffing Guideline After Latest Penguin 3 Read More »

How to Come Up with a Content Strategy for Local SEO

Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …

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Topic Modeling

In the previous blogs, I’ve talked about making your content strategy more effective. Today I want to talk about another way you can come up with an effective content marketing strategy – topic modeling. This information retrieval model makes grouping unlabeled documents more accurate, and its basic principles can be used to make content more …

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The Power Of Customer Advocacy In SEO

Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …

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Google Introduces a New Way of Tagging News Articles

Now, here is some good news for publishers. Yesterday, Google announced a new meta keywords tag strictly for news articles called the news_keywords. This means that news editors are now given more leeway to exercise creativity when writing catchy headlines and body text instead of limiting themselves to specific keywords. Galfi, Google news product manager, …

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How Facebook Search will Redefine SEO

There’s been a buzz about Facebook entering the search industry since Mark Zuckerberg, Facebook’s CEO, said in an interview that they would develop their own search engine one day. Right now, they are working towards improving their current search functionality. This will change the way we do search and SEO once fully implemented. This is …

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Video SEO Guide – How to Show Video Snippets in Google SERPs Listings

Google is finding more ways to give rich media the credit they deserve on their SERPs. Today, photos and videos count towards website rankings when they are properly optimized. This is what I want to talk about in today’s blog. Video SEO helps ensure Google shows and credits the right videos for your clients’ websites. …

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Incredibly Insightful Confidential 2012 Google Guideline Handbook Leaked

On September 06, 2012, Google’s Guideline Handbook was leaked online dated as June 22, 2012 – The document was prepared for search quality raters that Google employ using contractors.  Google has more than 4,500 people around the world evaluating the search results and assigning scores – that further get defined in Google’s search algorithm. The …

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The Importance of Google Authorship in SEO

In today’s blog, I want to talk to you about the importance of Google authorship in SEO. Adding a verified Google+ and Google+ for Business profile to your clients’ websites and content pieces helps boost their SERPs rankings. Discover how this rich snippet affects SEO, and how we add authorship mark-up snippets on your clients’ …

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5 SEO Pitfalls to Avoid on Ecommerce Sites

Ecommerce is a very competitive industry, with tens of thousands of sites competing for the online market’s attention. This is why it’s important that you have an effective SEO strategy created specifically for ecommerce.

Google’s ‘Emanuel’ Update Will Penalize Sites with Copyright Infringement

Today I want to talk to you about Google’s algorithmic update, informally dubbed the ‘Emanuel’ update.  We want to keep you in the loop on the latest changes that Google is making to improve user search experience. This new update aims to filter sites with infringed content, leaving the authentic sources appearing on the SERPs. …

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The Marketer’s Guide To White Label SEO

In today’s blog, I will walk you through our entire SEO process, our dashboard, our methodologies, and leadership. Many of our partners, who are also marketers like yourself, started with us with limited knowledge in white label SEO. Today, they are all generating revenue and in the profit zone with our SEO services. If you are a …

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SEOReseller.com Featured On Major Publications – Recap

Recently, SEOReseller.com was featured on 3 major SEO industry publication sites. These are articles written by our Director of Marketing, Clayton Wood. Don’t worry if you missed them, you can check them all out here in one easy-to-read digest. 1- SearchEngineJournal.com – Google Updates Results: Small Businesses Suffer In the last few Google updates, there have …

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Understanding Our Monthly Reports

In this blog, I want to walk you through our monthly executive summaries. These are the written white label reports you receive every month, detailing the progress of your campaign. We’ve made our monthly executive summaries informative and easy for end clients to understand, but this entry serves as your guide to understanding it more …

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Link Building is Like Investing – Keep It Diverse

Today I want to discuss the importance of quality link building in establishing strong online presence for SEO. While original content remains king of optimization, building a diversified link portfolio is just as important. Ignoring the need for a diverse link portfolio is an immature mistake. It’s important that you build on a wide range …

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Top 5 Items In The Google Update

Throughout the recent Google updates there tends to be reoccurring themes surrounding what is being targeted. This is what I will talk about in today’s blog. To properly “future proof” the SEO of you client’s websites, we’ve focused on these following areas. Take a look at what it really takes to prepare your campaign for …

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Types of Duplicate Content Penalties

There has been a great deal of debate over whether or not duplicate content penalties exist. The truth is every action you take as a web marketer will have consequences, whether or not search engines manually take action.

Introducing Our New Local SEO Products (Apple Maps Included)

Apple has recently announced their new native maps program – a built-in app that will be available with the iOS 6 release this fall. In line with this, we’ve modified our local SEO services to give your clients updated maps listing exposure. We are proud to announce in our local SEO services an upgrade that optimizes …

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Top 5 Google Algorithm Patents And How They Affect SEO

Patents provide exclusive rights to your inventions from the date of filing of the patent application, and are filed through USPTO. Gov – SEO related patents provide insights into search engines’ algorithms. The exact number of patents is not displayed online, but different reports have shown that Google owns hundreds of thousands, presumably, patents with …

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Top 10 SEO Tips for Small Businesses and Marketers

Search engine optimization is necessary for every business that wants to reach a wider audience. Optimizing sites of small businesses could be more difficult, because they will be competing with larger, more established names in their industry. These 10 tips help improve the online visibility of small businesses, increasing conversions and ROI.

Introducing SEOReseller.com’s White Label Client Dashboard

We’re constantly working to improve and streamline our online marketing solutions. I’m very happy to share the launch of our newest offering, the white label client dashboard. Our new platform lets your clients check their SEO performance, request and receive proposals and reports with just a few click.

SEOReseller.com Launches New Social Media Packages

We’re very excited to announce the launching of our new social media packages. With the rise of social media as a valuable marketing tool, we’ve come up with solutions that utilize sites like Facebook, Twitter and Google+ for extending your clients’ market reach. Our packages are complete, scalable, and available in wholesale prices.

Google+ Local: 5 Tips in Optimizing your Listings and/or Pages

By now you’ve already read many blog posts and reactions about the recent integration of Google Places to Google Plus thus making Google+ Local. Here are some tips that you can use for your Local SEO efforts.

Why Performance Based SEO Is Important in 2012

As the search engine optimization industry is growing rapidly, the term “performance based SEO” is becoming popular as well.  Performance based SEO is considered one of the best ways to market your brand. Paying for the actual results is the main difference between a traditional SEO campaign and performance based SEO. Here are some benefits …

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On Google Updates & Onpage Audits

In the recent weeks Google has been aggressively rolling out algorithmic updates such as the Panda and the most recently “Penguin” update. These updates are classified by Google as “algorithmic” update in simple term means a machine “bot” determining whether a site qualifies as “high quality” or “low quality”. Our methodology has always been to …

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10 Questions To Ask Your SEO Vendor

Research indicates that businesses rely on working with vendors more each year to develop and succeed in marketing their client’s brands online.  With the increased demand for search marketing, social and reputation management, vendors who can integrate traditional and digital communication strategies to deliver more online exposure for small businesses and big brands are in …

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Latest Panda Update

As an SEO reseller company, we should also know what the current algorithm updates are. In line with this, Google recently announced that they are going to have an updated change in their Panda system. Every SEO company should know about this update to help them give their SEO websites a boost. Panda 3.3 According …

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Calling SEO Outsourcing Companies

Last month, Google rolled out another set of minor search updates. As an SEO reseller company, we need to be updated with all the changes that affect our clients. Here are some of the important changes made on January: Panda Last year, Panda updates occurred approximately every 4-8 weeks. It is believed to be manually …

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White Label SEO Tactics

We know that most companies are already using SEO as a tool for business success. Most of them outsource SEO from SEO resellers. However, not all are using white label tactics. Yes, most SEO outsourcing companies are inclined to give in to black hat tactics, because it yields fast results. However, these tactics are still …

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Outsource SEO to Lessen Low-Quality Link Building

There are many SEO strategies available for us in the SEO industry in order to fulfill our duties and deliver to our clients. However, there are also low-quality link building strategies that you should avoid. It is quite hard to gain high volume links, however, this doesn’t entail us to target link building on “low quality” sites. …

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How Panda Affects SEO

As an SEO reseller company, we make sure that we live with Google’s guidelines to provide better solutions to our clients. When Panda is around, we make sure that we’re ready for it. Understanding Panda Panda is a series of Google’s search algorithm updates designed to categorize high quality sites from the ones with low …

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A Multi-Admin Brand Page

Today, it’s easier for companies to reach out to their audience with the use of new media. As long as you’re visible online, users will know more about your brand. As an company, we know that clients benefit more with a diversified portfolio of services. Many late adopters are just beginning to embrace social media …

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Results Of The Freshness Algorithm

Companies who outsource SEO may not be aware of the current trends, though most SEO outsourcing companies should know this by heart. Recently, Google had an algorithm change – a modification of the previous Caffeine algorithm which affected 35% of the searches. While in the previous Panda update, 12% of the searches were only affected. …

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Algorithm Change: Snippets Improvement

This year, Google has made a lot of updates to their algorithm. Businesses of every niche are affected by these updates, whether it be big or small. However, businesses who outsource SEO, especially from Seoreseller.com don’t need to worry because we make sure that we keep up with changes that Google makes. What are the …

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Teamwork: SEO And Social Media Marketing

As an SEO Reseller company, we know how social media plays a vital role in every business. We know that SEO isn’t as easy as it may sound, that’s why anything that helps counts – such as social media. Communication and Traditional Marketing Can you imagine living in the past? Without Texting, Chat, Facebook, Twitter …

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Get Me On The Search Engine

As an SEO Outsource company, we find ways to make your business visible online. On the other hand, Google – the leading search engine – ensures that their users are getting the right information about their queries, which is why the best online marketing team-up is PR and SEO. Last week, Google announced that with …

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Latest Landing Page Quality Score

“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” – Arnold Bennett Change is vital everything we do. For SEO, we cannot afford to run away because of new updates. Today, the leading search engine came up with new updates regarding quality scores (QS) for a site’s landing page. …

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Another Update?

This week is full of Google updates. In the past few days, Google has removed one command that all of us in the SEO industry have always been used to. For web sites that practice SEO white label, you may know this change, but for some who don’t here it is. + Search Operator Yes, …

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Goodbye, Google?

Google has been making updates to their algorithm – as usual. Last week, they implemented another update on the referrers. Businesses who outsource SEO aren’t supposed to worry about this, though it’s also best that they know about this. With all the updates that Google is doing, everyone is threatened because of one question: “is …

Goodbye, Google? Read More »

Privacy, Anyone?

Most companies would use SEO to gain more customers. There are a lot of things to consider in doing this, and knowing who your users are is a big factor. However, Google made a huge change on this last week. Companies who offer SEO are greatly affected by this change and here’s why: Google is currently …

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Google Panda 2.5 Update Feedback | SEO Reseller

Last Wednesday, Google rolled out another Panda 2.5 update. Most companies are aware of the updates, and yes, SEO specialists began to realize that the updates have been made when their site’s traffic dropped dramatically. And of course, it was confirmed by Google and Google’s Matt Cutts. SiteMetrics and SEO Visibility To know the exact data, …

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Coming Soon: Panda Update

Hugh Walpole once said “Happiness comes from… some curious adjustment to life.” In our industry, we make a lot of adjustments once Google update’s its algorithm. Companies who offer seo services, should be ready for these changes, because it will greatly affect how sites become visible online. Matt Cutts, Google spam czar, sent out a tweet …

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Google Says Goodbye To PageRank?

Without notice, Google appears to have rolled out an update that’s keeping third-party tools from displaying PageRank. Popular SEO aids such as SEOQuake and Alexa are showing N/A instead of proper PR values, leading SEO specialists across the globe to speculate that Google may have pulled the plug on the technology that propelled it to …

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Welcome Back, Panda!

Winston Churchill once said that “there is nothing wrong with change, if it is in the right direction.” Everyone in the SEO industry knows that anytime, Google algorithm will change, but it will change for the better. Again, there will be an update with Google’s algorithm soon, and people from the SEO reseller industry will absolutely …

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What’s Best For Your Title Tag?

As an seo outsource company, we would know the best practices for creating a good title tag. This being said, we would want to share with you which guidelines we follow in order to create a well-written title tag. You may have encountered an SEO article that says “Keep your title tags within 70 characters.” …

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How To Check If Your Rankings Dropped

If your site’s rankings has suddenly dropped, or if you think that it has been penalized or not indexed, check on a few things first before being wary. Most companies today wouldn’t want to worry about their SEO tactics. What they do is outsource seo to a known company such as seoreseller.com to make sure …

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Content Relevance Through Social Media

Whatever your business is, whether it be an seo reseller or not, you only have one goal: to gain visibility to your audience. Raising to the top isn’t quite the easiest thing to do, but here’s one of the ways to make the work at least a little—lighter: use social media. For those companies who …

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Early Optimization Tips For The New And Bigger Google Sitelinks

As online marketing keeps on evolving, there goes the evolution of search engines too—just like Google. One of the changes that has been made is the sitelinks. 2008 was the year that Google introduced a new feature which are the sitelinks. Today, there’ll be a new change which is to make this feature bigger. This …

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Simple Ways for Better Blog Links

Most people woud take blogs for granted. However, these are also powerful tools to make your business gain high ranks in the search engine result pages (SERPs). If it won’t help you gain links, keep in mind that it will absolutely help you in gaining brand awareness to your audience. Blog writing is also one …

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New Google Sitelink

Earlier last week, Google launched an update to its sitelinks. Google improved it for a better organization and quality on its search results. The said sitelinks have just improved its appearance, not fundamentally—something that seo reseller companies should not worry about. Some of the changes that occured are its visibility, wherein the links are now …

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Optimize Your Content On LinkedIn Today

LinkedIn is a business oriented social networking site. It is known to be used for professional networking. This social site has reached its goal of being a reputable social site for business-minded people. In line with this, they launched a new social news site called LinkedIn Today. This is a good thing for companies that …

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Google Panda is Rolling Internationally

After five updates of Google Panda consistently being rolled out in the United States, the international scene gets a taste of Panda. Just this August 12, Google announced on its blog that they have officially rolled out Google Panda 2.4 to most languages except Japanese, Chinese, and Korean. This is something SEO resellers should prepare …

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4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out

Covering every aspect of SEO is essential for a successful campaign. If you think your company covers everything that your business offers, you may want to ask yourself about the SEO opportunities available during various seasons. While you think about your SEO efforts, don’t forget about the seasonality of your business and how it affects …

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Tweet Away Google+ Invites

Isn’t it tiring to add people on Google Plus using the invite form?  This will all come to an end because you can now invite people to the network with a single tweet. Google+ is now rolling out a new feature, allowing you to invite up to 150 people with a single post of a …

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Study Reveals Hotspots in Google’s Search Results Page

There was a study conducted by an eye tracking firm called Eyetools and two marketing companies, Did-it and Enquiro, revealing the eye movement of people who used Google when searching for something on the internet. SEM and SEO white label companies can inform their clients of the importance of this experiment.

2.3 Update of Google Panda is Now Live

Google Panda has been recently updated with new algorithm changes, making Panda Update 2.3 live.

Google Places: We’ve Stop Borrowing Reviews

Thanks to the incorporation of Hotpot, Google now has enough reviews from Google users to stand on its own feet. Reviews from other websites will now be shown as a link with their respective numbers of reviews.

Google Places Bug: Are You on “Pending” Status?

Lately, Google has been receiving a lot of complaints and questions on threads at Google Places and Maps forums when business owners and local SEO reseller companies started noticing that their Places listings have suddenly changed its status from “Active” status to “Pending.” The issue has been confirmed that a bug is responsible for the …

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How Subdomains Can Get You Out of Your Google Panda Rut

In an article from The Wall Street Journal, it describes how Hubpages was able to recover from its Google Panda penalty. Acting from an advice given by Google, Hubpages found out that the use of subdomains has given their website recovery from the penalty. Hubpages escaped the penalty by transferring their low quality content into …

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Drive Traffic to Your Website through Social Media

In a recent study released by BrightEdge, an SEO enterprise firm, it showed the integration of social media plugins and links on homepage. The stats showed that Facebook was in the lead with about half of their 10,000 sample websites having a Facebook link on their homepage, while 40% had their Twitter account.

3 New Ways Google’s Search by Image Helps You Build Links

The new search method by Google is not only entertaining to a few but also useful. Since the launch of Google’s Search by Image, people have found an alternative to searching the net without leaving Google.

Why SEO Resellers Must Practice Good Link Building Techniques

Links have always been a factor for search engines to determine the dependability and authority of a website. SEO and SEO resellers have to watch out for “unnatural links pointing to your site.”

Google Gives Authors Recognition in Search Engines

Google has recently launched a new feature that will eventually move them forward in their quest to providing only high quality search engine results. This new feature basically highlights or displays the authors of the articles found on search engines.

You Be the Judge: Will Google+ Project Be Considered as Facebook’s Competitor?

Google’s second shot at joining Facebook on the realm of social networking has finally materialized with the Google+ Project. This top secret project by Google started over a year ago with the intention of making Google more social than being a separate social network. According to Google, the Google+ project attempts to make online sharing …

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Google Panda: One Ranking Factor You Need to Understand

While most webmasters who were hit by the Panda update are improving their websites, others need to be more vigilant about their site’s quality. Google is constantly on the lookout for sites with high rankings but contains low-quality content, which is why webmasters should understand the true role of Google Panda in search engine results. …

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