Content Marketing

5 Powerful SEO Secrets to Double the Web Traffic

Was 2022 the year you finally saw success in your business’s website performance? If not, don’t worry. The reality is that 90% of e-commerce businesses fail within the first 120 days due to poor marketing strategies. But if you’re smart about your Search Engine Optimization (SEO) techniques, you can double your web traffic and be …

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KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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The Two Main Sides of SEO: On-Page and Off-Page

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

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SEO Ranking Factors: An Overview

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

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The Missing Ingredient in Your SEO Strategy: Local

Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …

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Drive Leads to Your Business with Content Marketing

Kex+ Webinar on Content Marketing On September 14 at 10 AM EST, SEOReseller launched another episode of the KEX+ (Knowledge Exchange) webinar series. KEX+ is a deep dive into various industry-related topics and information that help agencies like yours grow. In that episode, business excellence manager CJ Masungsong and managing consultant Bernard San Juan III …

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Hub Content and Its Role in Your Content Marketing Strategy

Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, …

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How Hero Content is Driving Agencies’ Content Marketing

The sheer volume of data we create on a daily basis is truly astounding. According to International Data Corporation (IDC), the world is expected to generate 175 zettabytes of data by 2025. For agencies, this is both a blessing and a curse. On one hand, more data means more insights to help drive marketing efforts. …

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Content Gap Analysis | Best Tips for Content Gap Analysis

Even if it’s not your primary goal, every webmaster knows SERP rankings matter. However, getting your site to the first page of Google takes time, effort, and a strategic approach. So, what is content gap analysis and how does it fit into this scenario? Content gap analysis is a content optimization method that looks at …

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8 Steps for Developing a Comprehensive SEO Content Marketing Strategy

If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.”  But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …

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How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips

You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …

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What Is Organic SEO and Why Is it So Important for Your Business?

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

7 Tips For Your Small Business To Rank Higher On Search Engines

If you own a small business, then you know that a strong online presence is a must. More than half of shoppers have used Google to discover or find a new brand. By ranking in the search results, you can engage your target audience and generate more sales. But the digital landscape is more competitive …

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What is Guest Blogging and Why is it Important for Businesses?

One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging.  It’s …

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5 Crucial Content Marketing Metrics to Track And Improve for Your Clients 

No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …

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5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency

All modern businesses have one common goal  — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective.  The increased popularity of social media has also …

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Integrating Content To Your Marketing Funnel

A marketing funnel signifies the different stages of a buyer’s journey. It starts with capturing the attention of your target audience, generating interest, building a desire to own your product that culminates with a trigger for action. Content marketing can be an extremely effective tool to help you achieve your marketing objectives at each stage …

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How To Set Up An Ecommerce Business

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

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Boost Your Marketing Strategy by Spicing Up Your Original Content

At some point, everyone started thinking outside the box. Now that we’re all there, out in the open, it seems that all original content has been made. Where’s that promised creative space we would find when coloring outside the lines? There is content that goes viral and commercials that leave you sobbing on your couch. …

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Top 10 SEO Project Management Tools: Deliver Results Like Clockwork

When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently.  The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …

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25 Best WordPress Themes for SEO Agencies in 2020

One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest.  Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …

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The Key Business Metrics of a Successful SEO Agency

You know it. Revenue is the most important factor in determining whether your business will thrive, or wither with time. That’s why whether you’re just starting an SEO business or you’re already running one, knowing which metrics impact it directly will show you how to grow your business and sustain it. There are so many …

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The Best SEO Tools for Your Agency Toolkit in 2021

There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …

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How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise

If you want to become an SEO expert, you’ve come to the right place. There’s no denying how much the SEO industry has grown over the past few years. SEO spending is nearing $80 billion – that’s for the U.S. alone. Imagine how much it can garner globally.  This goes to show that people are …

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Niche Guide: Digital Marketing In The Medical Industry

The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …

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How to Market Your SEO Services (and Win More Clients)

For any SEO agency, marketing and selling SEO services should be second nature. After all, to be the SEO agency of choice for many businesses, it’s important that you know how to walk the talk.  That’s not always the case, though. As agencies focus on operations, some put off marketing their SEO services until they …

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How to Combine Passive and Active Lead Generation

If you’ve done your prep right – finding a niche, creating a killer agency website, and building your social media profile – and managed to turn that first handshake into a sale, your next challenge is to generate more leads. While your website can be a powerful lead-generating tool, there are two approaches that will …

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8 (Free) Ways to Generate More Leads With Your Website

It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …

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Content in SEO: How Does It Fit into Your Strategy?

“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]

Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know

SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]

Top Yahoo! searches in 2014 and What it Says About Us

We recently talked about the top searches from Google in 2014. This time around, we’re delving in a little deeper not only on Google, but also Yahoo’s top searches. The search engines looked at trillions of searches made worldwide over the past 12 months. This includes “how to…” searches to news stories that resonated with …

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Uncover High Value Keywords With These Secrets

As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …

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Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

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Searchmetrics Study: Video Dominates Google Universal Search by 65%

Users all over the world have been using Google to search for answers to anything; and those who have been using it since 2007 may be familiar with the Universal Search Results. To adapt to the users’ changing need for a wider multimedia support, Google returns a multitude of choices for every query—including images, news, …

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How to Reach Out to Content Publishers the Right Way

How do you get online publications to post your content on their websites? With the evolution of guest blogging, it’s not as simple as sending out an email blast to multiple publishers with a template message, or paying a publisher to post your content. Getting your content published is about providing value to readers and …

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Four Simple Auditing Tips to Improve Your Content Marketing

With all the changes Google has been making to their search algorithms and your audience’s content preferences constantly changing, it is important to make sure your on-page content meets their standards. As Matt Cutts reminded us recently, you need to give your pages “a fresh look” to keep your content from going stale. Let me …

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Four Tips for Better Business Blogging in 2014

Google’s updates and Matt Cutts’ recent controversial statement on guest blogging always had one thing in common: they all stress the importance of high quality content. Today I want to talk about how you can improve your content creation strategies – starting from your own business’ blog. Blogging isn’t just a fad – it’s an …

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Optimizing Your Email Marketing for Mobile

Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …

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4 Things to Keep in Mind When Refreshing Your Content Strategy

Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing. Content Marketing is …

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Google Begins Reducing Authorship Rich Snippets on the SERPs

Here’s an update that may affect your SEO campaigns: Matt Cutts has confirmed that Google has begun authorship reduction on their search results. According to Cutts, 15% of authorship rich snippets are no longer being displayed in their search results. You can clearly see the decline in results displaying authorship in MozCast. Set the filter …

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4 Sources for Guest Blogging Opportunities

Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web spam definitions and included guest blogging on the list. Many bloggers are being more careful about the type of content they receive online. You will need to build your network among high-authority blog owners and online influencers in order to …

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SEOReseller.com Launches SEO Product Developments

I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …

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How to Guest Blog without Looking Like Spam

In Matt Cutts’ most recent Webmaster Help video, he talked about one of the most widely-used content marketing and PR strategies today: guest blogging. Google included guest blogging in their list of link schemes when they updated their link scheme definitions not too long ago, and since then many writers have been treading carefully. Today …

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Does PageRank Still Have Value Today?

PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …

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Six Ways to Refresh Your SEO

Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …

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Measuring the Effectiveness of Your Content Marketing Strategy

I’ve discussed different ways to approach content marketing in this blog several times, and now I want to move on to something just as important – measuring its effectiveness. This can be difficult because shares and likes don’t always translate to conversions and ROI. The trick is in measuring by the stages – knowing what …

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SEOReseller.com Launches Resource Center

Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …

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Top 7 Future-Proof SEO Fundamentals You Should Know

Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …

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Profile-Based Market Segmentation Approach to SEO

Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …

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The Road to Becoming a Content Marketer

The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …

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The Future of Content Marketing: Trends to Watch in the Next Decade

Content marketing is only beginning to grow as search engines keep refining the way they rank websites. It will flourish as an integral part of online marketing as search algorithms reflect human behavior more closely. It’s important for you to anticipate the trends that are coming to ensure your online marketing methodology stays ahead of …

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How to Boost Your Content Marketing Strategy with Guest Posts

I’ve shared how you can be featured in an online magazine awhile back. I want to take this further today and share some tips on how you can use these online features (more popularly known as guest posts) to boost your content marketing strategy. With the right approach, you can achieve the following: Establish brands …

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SEOReseller Rolling Out New Exciting Product Developments!

Today we are rolling out our exciting new product updates. This update marks the most advanced product formula we’ve made in our organization’s history. Our new packages bring your whole SEO world together in one powerful, integrated marketing system. We believe that Inbound Marketing is the future of providing end-to-end services for your clients. That’s …

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More Exciting Product Developments – May 1st

We’re excited to announce that on the first of May, 2013 we are making the most comprehensive update to our products in the history of our organization’s growth. This update reflects our commitment to providing our agency partners ever improving quality of marketing services. Month over month we’re connecting with marketing agencies worldwide and producing …

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Topic Modeling

In the previous blogs, I’ve talked about making your content strategy more effective. Today I want to talk about another way you can come up with an effective content marketing strategy – topic modeling. This information retrieval model makes grouping unlabeled documents more accurate, and its basic principles can be used to make content more …

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Grab White Label SEO Opportunity

Many businesses are now relying on SEO for them to gain maximum visibility online. They need to gain a good position on search engine result pages for their customers and prospective customers to find them easily. Most of these businesses rely on SEO agencies to help them achieve desired results. There are also white label …

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SEO Reseller Skills

As an SEO Reseller company, we know what kind of skills are needed to help in the success of your online marketing campaigns. We know that most businesses today are looking for SEO outsource companies that can help them attain maximum visibility on search engines. However, as most of you are searching for the best …

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