The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …
How to Optimize your Content to Appear as a Google Featured Snippet Read More »
Was 2022 the year you finally saw success in your business’s website performance? If not, don’t worry. The reality is that 90% of e-commerce businesses fail within the first 120 days due to poor marketing strategies. But if you’re smart about your Search Engine Optimization (SEO) techniques, you can double your web traffic and be …
5 Powerful SEO Secrets to Double the Web Traffic Read More »
On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …
KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization Read More »
60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …
Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …
Consumer behavior changed dramatically in the last decade, and the rise of local search has been a game changer for businesses. 46% of Google searches are locally oriented, and near-me searches increased by 150% in the last two years. At SEOReseller, we often get asked about the best way to approach local SEO for our …
Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …
The Missing Ingredient in Your SEO Strategy: Local Read More »
Kex+ Webinar on Content Marketing On September 14 at 10 AM EST, SEOReseller launched another episode of the KEX+ (Knowledge Exchange) webinar series. KEX+ is a deep dive into various industry-related topics and information that help agencies like yours grow. In that episode, business excellence manager CJ Masungsong and managing consultant Bernard San Juan III …
Drive Leads to Your Business with Content Marketing Read More »
Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, …
Hub Content and Its Role in Your Content Marketing Strategy Read More »
The sheer volume of data we create on a daily basis is truly astounding. According to International Data Corporation (IDC), the world is expected to generate 175 zettabytes of data by 2025. For agencies, this is both a blessing and a curse. On one hand, more data means more insights to help drive marketing efforts. …
How Hero Content is Driving Agencies’ Content Marketing Read More »
With the ever-increasing importance of SEO (Search Engine Optimization) in the online marketing world, it’s essential for any business to be able to track the SEO viability of the content they produce. The most practical and most versatile way to always keep an eye on how well your business excels in the SEO department is …
Almost half of the world’s web traffic comes via mobile searches. If you are working in the digital marketing niche and don’t have a mobile SEO strategy, you are missing most of your potential users. Besides putting in efforts in the digital marketing world, you also have to think smart in terms of how you …
Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest. The best method to put this into practice is with relevant content. Making your website …
How AI Content Can Help You Scale Your SEO Campaign Read More »
Being at the head of a small business is both exhilarating and stressful. On one hand, you’re hoping to expand, achieve your business goals and get financially compensated for it. On the other hand, you’re entering a huge and highly competitive market, which, for a business with limited scope, means you’ll have to carry the …
Top 7 SEO Pain Points That Small Businesses Experience Read More »
It has been a good few years of content creators, retailers, and companies using SEO techniques to optimize their position and viability in Google searches. But since SEO is a widespread field of tools and approaches, there has been a growing need to get one’s business name on a SERP. For those wondering what SERP …
The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …
Even if it’s not your primary goal, every webmaster knows SERP rankings matter. However, getting your site to the first page of Google takes time, effort, and a strategic approach. So, what is content gap analysis and how does it fit into this scenario? Content gap analysis is a content optimization method that looks at …
Content Gap Analysis | Best Tips for Content Gap Analysis Read More »
Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs. Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …
Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content. Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …
The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …
Google Maps SEO – What is It and How Does it Rank Your Businesses Higher? Read More »
If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make! Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra. It is …
How to Do SEO Competitor Analysis – A Step By Step Guide! Read More »
There are more than 6 million blogs written per day and around 6 billion Google searches per second. So, you can’t be surprised that your article is just another one in an endless sea of content. You must wonder, what is the secret of those blogs that always rank first in your Google searches? And …
The Ultimate SEO Checklist to Rule Google’s Search Results in 2023 Read More »
Did you know that last year, 90% of online searchers used the internet to find a local business? If you have your own business selling products or services, how well do you think your website did when a target customer created a search for your niche? Those who have invested in search engine optimization (SEO) …
How Google Prioritizes Content Indexing, Crawling & Ranking – Explained Read More »
Technical SEO is a beast. With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you. Let’s break down the importance of technical SEO and …
Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …
Comparing SEO vs. SEM: Differences, Benefits, and More Read More »
Your WordPress website isn’t ranking well on Google and other search engines. Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …
WordPress SEO: A Comprehensive Guide to Set You Up For Success Read More »
SEO. It’s not new, but it’s increasing in both popularity and need. But, with so much conflicting information on the internet and with Google constantly updating its ranking factors, it’s no wonder you have questions. SEO is as clear as mud — we get it. The purpose of this post is to provide you with …
SEO FAQ: 50 SEO Questions and Answers All in One Place Read More »
Businesses with multiple locations encounter unique challenges when trying to boost their ranking. There is lots of information out there about SEO best practices, but what helps multi-location businesses? Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …
Multi-Location SEO Strategies for Businesses With More Than One Location Read More »
Have you ever sat down to write your next blog post and wondered, “How long should a blog be?” You’re not alone. In fact, some of the biggest names in the content marketing game have conducted massive studies to answer this one question. What have they discovered? Read on to learn everything there is to …
SEO Blog Post Word Count: How Long Should a Blog Post Be? Read More »
If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.” But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …
8 Steps for Developing a Comprehensive SEO Content Marketing Strategy Read More »
You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …
How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips Read More »
Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …
How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven Read More »
Finding the right SEO company with the right SEO services for your business can be crucial. With your time spent managing the business and the ever-growing number of SEO providers, it can be a challenge to find a good all-around match that doesn’t just look good on paper but can also walk the talk. We’ll …
How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority Searching for simple ways to improve SEO quickly will return a flood of overwhelming search results.
What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.
There are hundreds of “SEO optimization best practices.” But which ones are actually important for your website? The ones that will move the needle. In this guide, we share 14 valuable SEO best practices that will improve SEO performance for your website. Think of this guide as a tactical handbook, one that you can pull …
It often starts with the idea of being your own boss. Then that idea breeds another one – achieving success. No matter what brought you on the path of starting an SEO business, it boils down to these two questions: What is an SEO business and are you willing to give it your 100%? The …
Starting an SEO Business: The Ultimate Checklist for Your SEO Company Read More »
What is B2B SEO and How is it Different from B2C SEO? To understand B2B Search Engine Optimization (SEO), you first need to understand SEO in general. SEO is any practice that helps pages on your website show up on Google and other search engines. By showing up on Google, your website can generate more …
11-Step, Easy-To-Implement B2B SEO Strategy in 2021 Read More »
If you own a small business, then you know that a strong online presence is a must. More than half of shoppers have used Google to discover or find a new brand. By ranking in the search results, you can engage your target audience and generate more sales. But the digital landscape is more competitive …
7 Tips For Your Small Business To Rank Higher On Search Engines Read More »
Creating your SEO plan is the easiest way to manage and keep track of your SEO. It’s also important to prepare it beforehand so that you know which SEO activities or SEO services you’ll need to successfully achieve your goals. Whether you’re setting it up at the end of the year or at the start …
How to Prepare an SEO Plan: Roadmap to a Successful Campaign Read More »
One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging. It’s …
What is Guest Blogging and Why is it Important for Businesses? Read More »
No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …
5 Crucial Content Marketing Metrics to Track And Improve for Your Clients Read More »
Websites continue to rise as a hot commodity today, however, it’s still a race when it comes to getting web design leads. Finding web design clients is not like how you do with PPC or SEO leads where you already have a website to work with and the clients are looking for statistics-based results. When …
All modern businesses have one common goal — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective. The increased popularity of social media has also …
5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency Read More »
Search Engine Optimization has a lot of moving components to it. Among the various aspects that govern your ranking in the SERPs, link building is among the toughest to execute. The main reason for this is because most of the organic backlinks you acquire are to your homepage or blog posts. Very few authority websites …
How To Build Backlinks To Product Pages From Guest Posts Read More »
When it comes to web designs, things can change rapidly. This means that your clients’ needs and preferences will change as well. Not to mention, important aspects like Google algorithms and how your website will be crawled and indexed by search engines will develop at an increasingly fast pace. This is why some agencies choose …
SEO and social media, the two least exciting terms in the artist’s world. If I had to make a choice between choosing to work in my studio and optimizing my marketing plan, I’d always choose to work in my studio at all times. However, SEO and social make up most of what we interact with …
Optimizing Social Media and SEO Mix for Business Owners Who Create Art Read More »
Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …
Starting A Web Design Business: A Checklist For Your Web Design Agency Read More »
A website has the ability to reach a worldwide audience, and it needs to rank on the first page of search results for it to happen. SEO is the process that primes your website so that it ranks on top of the results, even targeting places beyond your area. So, what if you want a …
A marketing funnel signifies the different stages of a buyer’s journey. It starts with capturing the attention of your target audience, generating interest, building a desire to own your product that culminates with a trigger for action. Content marketing can be an extremely effective tool to help you achieve your marketing objectives at each stage …
Businesses are now finding it necessary to either create an ecommerce website or update their current ones and this is creating a great need for web development services. You must be feeling the effects of this spike in demand, thus, the necessity to outsource web design services. However, are you prepared to manage multiple outsourced …
Outsourcing Web Design Projects: How to Manage Campaigns Efficiently Read More »
Most agencies find it challenging to construct an SEO report that can satisfy clients. Going back to the fundamentals, progress reports are needed so that you can convey results to clients as clearly as possible. After all, your clients have partnered with your agency for the complete SEO services you provide, and part of the …
Some small businesses are now beginning to realize that social media isn’t enough to get their messages or products out in the market these days. To truly establish an internet presence that represents a brand, a website is necessary to stand out from the competition. Selling web design is different from selling SEO. SEO is …
Website Design Builder for Startup Agencies: 9 Things To Look For Read More »
Are you wondering about ways you can grow a local business? Are you prepared to adapt new ways to attract quality leads and close profitable clients? Are you ready to learn more about link building and how it can open doors to a business? If you are, then you’re in the right place. The challenge …
Link Building: How to do Outreach for a Local Audience Read More »
The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …
Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …
GMB and Local SEO: How To Get Your Business On Google Read More »
Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated. Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …
20 Best Small Business WordPress Themes to Rock Your 2020 Read More »
Some small businesses shy away from SEO for multiple reasons: they already have a Facebook page; they don’t know what SEO can do for them; or they feel SEO is only for the big leagues. That kind of mindset is what prevents them from being visible to their target customers, and we’re here to change …
Small Business SEO Tips: A Checklist for Boosting Rankings Read More »
“How much do you charge for web design?” It’s one of the first questions you’ll hear from potential clients looking for web design services. There’s no right or wrong answer to this question—you’ll hear different answers from different experts. Website design pricing often ranges from $1000 to $60,000 and over, depending on the build and …
Website Design Pricing Guide: Increase Your Web Design Revenue Read More »
At some point, everyone started thinking outside the box. Now that we’re all there, out in the open, it seems that all original content has been made. Where’s that promised creative space we would find when coloring outside the lines? There is content that goes viral and commercials that leave you sobbing on your couch. …
Boost Your Marketing Strategy by Spicing Up Your Original Content Read More »
Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs. Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for. So, how do …
Local SEO Tips: Strategies to Rank Locally in 2021 Read More »
The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …
Diving Into Ecommerce: Start With A Shopify Store Read More »
When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently. The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …
Top 10 SEO Project Management Tools: Deliver Results Like Clockwork Read More »
After successfully selling web design and closing a client, you’re now ready to take the next step. Where do you start? How do you make sure you’re not hitting roadblocks? Before you get your creative juices flowing and start coding, you need to be on the same page as your client. This starts with preparing …
Web Design Questionnaire: 10 Questions to Always Ask Your Clients Read More »
Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals. In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one? Like any other profession in the digital marketing industry, …
How to Be an SEO Consultant: 5 Steps to Solidify Your Success Read More »
Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it. At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores. But, the boost in …
The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings Read More »
One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest. Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …
25 Best WordPress Themes for SEO Agencies in 2020 Read More »
You know it. Revenue is the most important factor in determining whether your business will thrive, or wither with time. That’s why whether you’re just starting an SEO business or you’re already running one, knowing which metrics impact it directly will show you how to grow your business and sustain it. There are so many …
The Key Business Metrics of a Successful SEO Agency Read More »
There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …
The Best SEO Tools for Your Agency Toolkit in 2021 Read More »
For a business owner, it’s crucial to know whether every strategy applied to your business is working or not. Likewise, if you’re an SEO agency, you have to know your key performance indicators on your white label SEO dashboard and be able to constantly measure them. This will allow you to present valuable reports to …
11 SEO Metrics: How Successful is Your SEO Campaign? Read More »
If you want to become an SEO expert, you’ve come to the right place. There’s no denying how much the SEO industry has grown over the past few years. SEO spending is nearing $80 billion – that’s for the U.S. alone. Imagine how much it can garner globally. This goes to show that people are …
How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise Read More »
SEO is becoming a major part of any business. When it comes to online advertising, majority of marketers view SEO as a more effective strategy than PPC. What’s more interesting? E-Commerce is growing at a fast rate. From USD 2.3 trillion in sales last 2017, it’s expected to double by 2021. That’s a whopping USD …
Outsourcing vs In-house: Which One For SEO Agencies? Read More »
Every entrepreneur knows reputation can make or break any company. When it comes to online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …
Why Online Reputation is Important to Your Agency Read More »
Do you own a website? If yes, then do you see it on the first page of results when you search for your products or services online? If you see it on top of the results, then you must be doing something right. Otherwise, it means there are issues stopping your website from performing at …
21 Free and Paid Tips to Increase Your Website Ranking in 2021 Read More »
Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …
What is SEO: Your 2021 Guide to Search Engine Optimization Marketing Read More »
Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …
How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings Read More »
Business. Risk. These two words have always been synonymous to each other. Even industry moguls like Bill Gates said that “Business is a money game with a few rules and a lot of risk.” This rings true if you have a lot at stake. Running a business is not the usual nine-to-five office work with …
11 Major Challenges of Scaling Operations Explained Read More »
Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …
Wikipedia has been around for nearly two decades. The online encyclopedia is a recognized platform for all kinds of information that’s easily accessible and used on a global scale with 300 languages, to boot. In its earlier years—arguably, up until now—it has seen much criticism because of its accessibility that allows it to be editable …
Wikipedia Backlinks: What You Need To Know About Them Read More »
The need to constantly improve our current digital landscape allows for updates to pop up at unexpected times. The new Google BERT or “Bidirectional Encoder Representations from Transformers” is proving to be the right step towards innovation. You might be wondering, “Didn’t Google just update its core algorithm this June?” That’s only five months ago! …
Everything You Need to Know About the Google BERT Update Read More »
It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …
Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies Read More »
Google announced earlier today a new Core Update, codenamed: June 2019 Core Update. its focus: quality of content, relevance and authority. While it might take a few days or weeks to feel the impact of the core algorithm update (or none at all), it’s a great opportunity to focus on improving the quality of your …
The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …
SEO Link Building Strategies Every Agency Should Follow Read More »
You did your research, found the best topic and wrote an article, created the perfect outreach pitch for backlinks, and finally… you got them; backlinks in two digits. But, it hasn’t yielded the promised dream of SEO success. And you’re just extremely frustrated and clueless as to what the flip exactly went wrong. Been there, …
The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …
Niche Guide: Digital Marketing In The Cleaning Industry Read More »
The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …
Niche Guide: Digital Marketing In The Medical Industry Read More »
For any SEO agency, marketing and selling SEO services should be second nature. After all, to be the SEO agency of choice for many businesses, it’s important that you know how to walk the talk. That’s not always the case, though. As agencies focus on operations, some put off marketing their SEO services until they …
How to Market Your SEO Services (and Win More Clients) Read More »
SEO is becoming a hot commodity and everyone who’s heard of what it can do wants in on the action. Even though that’s the case, many businesses are having a hard time finding quality SEO Leads. Leads who can spend $1000 or more a month. How do you find quality leads and turn them into qualified …
Scaling Lead Generation: How To Find Qualified SEO Leads Read More »
A marketing contract can make or break any deal. Not just to get the signatures on the dotted line, but as a binding agreement that gives both parties equal opportunity to showcase what they can deliver. Using a contract for SEO, the sentiment is the same, but the details that go into an SEO contract …
What to Include in Your SEO Contract (Free Checklist) Read More »
Have you ever been in a situation where you had to strike a conversation with someone you’ve only just met? You struggle to find the balance between sounding warm and engaging without coming off as intrusive. It’s not easy, especially if you’re not the chatty type. Sending a cold email is pretty much the same …
Write Effective Cold Emails in Minutes: Email Marketing Tips Read More »
As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …
With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously! Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …
SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool Read More »
After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …
Agency Advantage – Start Growing Your Digital Marketing Agency Today Read More »
If you’ve done your prep right – finding a niche, creating a killer agency website, and building your social media profile – and managed to turn that first handshake into a sale, your next challenge is to generate more leads. While your website can be a powerful lead-generating tool, there are two approaches that will …
How to Combine Passive and Active Lead Generation Read More »
It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …
8 (Free) Ways to Generate More Leads With Your Website Read More »
We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …
This post is the first in a series about how to sell SEO to local businesses. In this post, we focus on Step 0 – Preparation. For an overview of our system, check out the How to Sell Local SEO Like a Pro Webinar. What is the key to selling SEO to local businesses? Like …
How to Sell SEO to Local Businesses | Step 0 – Preparation Read More »
Digital marketing is at its peak, but is your business growing as you want it to? When we start a partnership with a new agency, we have one thing in mind: growth. A partnership is all about leveraging the strengths of your agency to help you be the best at what you do – providing …
How Agencies Are Growing Their Business with SEOReseller Read More »
“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]
As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]
“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]
Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]
Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …
Selling Web Design: How to Ace Your Website Design Pitch Read More »
Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for […]
The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]
Social Media has been growing at a tremendous rate. It has allowed allowing consumers to directly engage with the brands they love, changing the way SMB’s will be doing business for the foreseeable future.[…]
To start off any white label SEO campaign on the right footing, you need to determine the elements that keep your client’s website from ranking. This is exactly what SEO site audits do. And in the second Partner Bootcamp webinar I ran you through each of the five components of an SEO Site Audit, so …
Key Takeaways from the SEO Site Audit Training Webinar Read More »
Almost half of the total world population are internet users. Out of those 3.4 billion people, 2.3 billion are active on social media. Nearly 13% are big fans of local based search. These are all senseless numbers until you consider the profit you’re losing. If you’ve been neglecting local SEO, you’re doing it wrong. If …
Generating Quality Leads: Local SEO as a Strategy Read More »
Users drive today’s search. With user intent as the focus of queries, semantics provide a central role in how search engines work. In this sense, Latent Semantic Indexing (LSI) connects user intent with queries and deciphers these searches to rank relevant websites […]
SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]
SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]
Agencies will always get sales objections from clients, but the ones that eventually succeed are the ones that learn how to overcome these objections to build long-lasting business relationships. In the recent Boost Your Business Webinar: Overcoming Sales Objections like a Powerhouse, Tim joined Bernard again to give tips on how to address the most …
Key Takeaways from the Overcome Sales Objections Webinar Read More »
It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]
As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]
Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]
At the heart of every web design client horror story is a failure of communication. While no one will know the brand better than the client, the web designer has the expertise to create a website that can meet their objectives. It’s when these two sets of expertise fail to meet that can lead to …
What to Ask Web Design Clients and What They Should Know Read More »
As online users flock to social media, these sites have become more than just a place for reaching out to people—these turned into a marketplace for businesses. It’s not hard to stumble into a business with a Facebook or Twitter profile these days. After all, a smart business owner would go to where the customers …
Getting Digital Leverage with Multiple Social Channels Read More »
Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience. Advanced SEO involves the intricacies of algorithms and the science behind search engines, then …
Advanced SEO: Build a Flagship Campaign for eCommerce Clients Read More »
Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …
Overcoming Barriers and Challenges of Small Businesses in Building Websites Read More »
There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …
Searching Small: Why Bother with Local and How to Make it Big Read More »
Talks of another Penguin Algorithm refresh has been going on since July 2015. Two things we know about the update on the Penguin Algorithm so far. First, it is expected to happen before 2015 ends, without any definite or fixed dates of release. Google Webmaster Trends Analyst Gary Illyes confirmed this on a Twitter post. @Andrew_Isidoro yes — Gary Illyes …
Penguin is Coming (Again)… Are Your Clients’ Websites Ready? Read More »
Google unveiled the new look of its iconic logo in an effort to better reflect the new capabilities and identity of the search engine. The change is part of a much larger rebranding effort by the company that includes updates in Search and Now Card Visuals. Google representatives explain that the logo change is a …
Facebook has 936 million daily active users. The impressive number wows even companies wanting to improve brand awareness, and they concentrate on updating their Facebook Pages to drive traffic to their websites. Among the companies earning from Facebook’s wide reach is Coca-Cola with over 91 million fans. Second is McDonald’s with close to 58 million. …
Measuring and Improving Earnings from Social Media Read More »
Google has announced that it will begin shutting down unverified Google+ Local pages on July 28, 2015. After the update, any pages not associated with an actual account will no longer be viewable. Based on a previous announcement, long-inactive accounts that do not respond to contact attempts from the Google My Business team will be …
WordPress is by far the most widely used CMS in the world, and it has significantly changed the online landscape. Tens of millions of websites now use this platform, including those owned by CNN, Sony, Time Inc., and other distinguished brands. Our very own site utilizes WordPress, and we have built many websites for our …
SEOReseller’s new suite of turnkey and collaborative social media reseller packages provides you and your clients a professional and custom-tailored social media service for a fraction of the cost. We provide the social media plan customized exclusively for your brand, precise and professional execution of the strategy, and assurance that we will see it through to …
Google Adwords is implementing new measures to help reduce the number of accidental clicks on mobile ads due to “Fat Finger Syndrome.” These measures are expected to provide advertisers with a more accurate picture of their PPC campaigns. According to Adwords, recent third party studies estimate as much as fifty percent of touchscreen clicks are …
Adwords Reduces Accidental Clicks; Cutts Extends Leave Once More Read More »
The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more. What that saying misses, however, is that customers don’t know everything. Hearing about how their …
Ensuring Client Satisfaction: The Gift That Keeps on Giving Read More »
Client retention should be one of the highest priorities for any digital marketing agency. More so in an unstable economy. Whether you’re offering SEO services or PPC, finding a lead is challenging. That’s why the moment you close them, you should aim to retain them. Closing a sale should never be your final goal. Customer …
Social proof is one of the strongest factors that influence purchase decisions. The concept is no different in digital marketing; people want to see results, so SEO agencies need a way to demonstrate their expertise. Writing a compelling case study and displaying it on your website is one of the best ways to accomplish this. …
Writing a Client Case Study to Drive More Business Read More »
As the search landscape continues to change, so does the demand for white label SEO solutions that can adapt. This is why the SEOReseller.com’s SEO dashboard software is getting an upgrade to provide a better overall client experience. On June 7, 2015, we will be upgrading the dashboard that SEO agencies and their clients love. …
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Google recently made announcements that they are working to make the updates for Panda more consistent for websites, and are expecting one to roll out in the next two to four weeks. The arrival of Panda changed the game for much of the …
Panda Gets a Fresh Start, and Penguin Needs to Run Faster Read More »
Both Google and Bing announced separate versions of a feature that will allow users to utilize app information for a more convenient experience. The Google version can be found on the new Google Search Console – formerly known as Google Webmaster Tools–that helps users discover how searchers discover content through Android apps. The Google features …
Google and Bing to Start Indexing Apps; Matt Cutts Extends Leave Read More »
The parallax web design has become a popular choice for most personal website owners and even proprietors of online stores. The technique involves movement and fluidity; the background moves more slowly than the foreground, which renders a 3D appeal. It works through layering images and other design elements. This particular web design option has been …
Introducing Google Search Console Say goodbye to the Google Webmaster Tools. In a bid to reach out to more users interested in the various aspects of search marketing, Google announced the renaming of Webmaster Tools to Google Search Console. For almost 10 years, the traditional idea of the “webmaster” reflected only to some users, Google …
Google Rebrands GWT, Confirms ‘Phantom Update, and Other News Read More »
Following the massive SEO event that was Mobilegeddon, Bing published details about its own mobile friendly algorithm. The Microsoft-powered search engine is following most of the same beats as its mobile algorithm predecessor with some subtle differences in both its release and criteria. Google opened the floodgates with its announcement of the April 21 deadline, …
Last March 6, Google introduced the Dynamic Structured Snippets as an AdWords extension. This new feature provides automated displays of industry-specific, structured information about products and services. As Google explained, this extension serves to fuel user experience and provide customers a clear idea of what to expect before clicking on an ad. It has been …
How Dynamic Structured Snippets are Changing the Way AdWords Work Read More »
You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target. There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate. In SEO, having a high bounce rate from …
Link building is an essential part of your strategy. You can’t afford to ignore it; otherwise, all your efforts will become futile and put your online reputation at risk. Bad, unnatural, or toxic links are the banes of your link building strategy. These low-quality links (some of which are spammy) will earn penalties from Google. …
We recently talked about the top searches from Google in 2014. This time around, we’re delving in a little deeper not only on Google, but also Yahoo’s top searches. The search engines looked at trillions of searches made worldwide over the past 12 months. This includes “how to…” searches to news stories that resonated with …
Top Yahoo! searches in 2014 and What it Says About Us Read More »
Your on-page strategy is the foundation of your off-page efforts. Think of it as writing a good story. If you don’t get the basics right, your off-page strategy will fall out of line and make it difficult to get first page organic rankings. An effective on-page strategy puts your campaign into motion and makes it …
How to Over Achieve On-Page Optimization Success in 2015 Read More »
As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …
The metadata has a lot of value for SEO. It is a shortcut information about your page. And from SEOReseller.com’s experience, these short snippets of content have been useful in improving three things: Click-Through Rates The click-through rate (CTR) boost is the most important benefit of metadata. This has an impact on the algorithmic ranking …
Nurturing the success of agency partners is part of our methodology, and I’m proud of our achievements in this area. We serve as an extension of your team, and give you the leverage to provide great services for the end clients. We start by assigning a dedicated project manager when launching an SEO campaign. Your …
SEO Project Management: Dissecting The Project Manager Role Read More »
“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …
Take Your SEO Startup to the Next Level with Our Free Templates and White Papers Read More »
The right set of keywords is among the things that up your SEO game. If you have no idea how online consumers think in terms of key phrases, it will be difficult for your business to get to Page One of Google. Keyword research is an essential skill every digital marketer should have. It takes …
What’s hot on this week’s search-related news? A new Google tool and a deal between two Internet big names. Google‘s Mobile-Friendly Tools Google launched a new mobile-friendly testing tool that tells you if a certain website meets the search giant’s criteria for a mobile-optimized site. The tool now adds the label “mobile-friendly” in search results …
Google, Yahoo, and Mozilla Make News on this Week’s Search Recap Read More »
WordPress has gone from being a simple blogging system to a full digital platform for online marketing. It’s user-friendly, easy to use, and most importantly, free. That’s why many SEO agencies use this as their platform of choice when building their own website. The availability of SEO agency WordPress themes simply made it easier for agencies or …
4 Ways to Set Up & Maximize Your WordPress Website Read More »
There are SEO tools for every metric that tells you how your site performs. Each one claims to make life less difficult, but there are two problems: First, the Internet is saturated with these tools. Each one promises to deliver better than the other; you don’t know which one can really cover your needs until …
“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services. After filling out our order form and making your payment, …
SEO Campaign Management: How to Launch a Successful SEO Project Read More »
Over the past 6 years I’ve worked with a lot of SEO tools and platforms. Some hit certain aspects of reporting dead on, some lack in API integration, consistency or UX. Since our client base are agencies that need to prove ROI and show clients real results, our platform is designed with that as the …
SEO companies and their clients use contracts, too. But not everyone gets this agreement right. To ensure your SEO contract covers all important bases, your legal agreement should contain the following clauses: Definition of Deliverables This part of the contract specifies what the client can expect from the provider. The SEO company lists the deliverables …
An important technical update on Google’s Webmaster Guidelines and an Android exec leaving the giant tech company. Here’s a roundup of SEO news you shouldn’t miss. Another Google Update Google updated their technical Webmaster Guidelines to reflect its changing indexing system. It specifically highlights the point that blocking your CSS or JavaScript files may be …
Google Webmaster Tools Update and other SEO News this Week Read More »
Today, we are going to talk about one of the most overlooked areas in online marketing—the user experience, or the UX as many prefer to call it. This may be a buzzword, but only a few marketers understand what it really is. Regardless of the nature of your client’s business website, it’s your job to ensure that it …
The release of Penguin 3.0, the birth of Inbox, and the latest about the German publishers who want to make Google pay for showing their content in search results. The leading search engine has been busier than usual all week long. Wonder what Google had been into these past couple of days, here’s a primer: Penguin 3.0 …
Google News of the Week Every SEO Professional Should Know Read More »
To maximize your SEO campaigns, you need to cover all the bases, and most importantly, Google Webmaster Tools. For the newbies: what does Google Webmaster Tools do for SEO? The use of Google Webmaster Tools is important when designing effective SEO methodologies. Examples of valuable data GWT provides include the following: Keyword Metrics Webmaster Tools features …
Ever since Twitter began its hashtag posts in 2009, many users adopted the habit to other social networks like Facebook and Instagram. We’ve seen the famous pound sign in almost every post to highlight events, topics, and things that are popular−or what users want to become popular. Google+ hashtags have a different purpose, though. While these can …
Hashtag Growth Hacking Tricks for Lead Generation Read More »
Google is confident that it can provide the most relevant information to Internet users. Thus far, the company is doing remarkably well: it developed Knowledge Graph to provide general answers to search queries fast; it’s getting better at reading and ranking photos; and it combs the Web to find the freshest content with Google Alerts. …
Searchmetrics launched a new study titled SEO Rank Correlations and Ranking Factors 2014 − Google U.S. The report shows new insights into correlations between search factors and rankings that correspond with today’s algorithms. This gives search marketers a glimpse on changes for successful website optimization. This new study about the search landscape is by far …
Searchmetrics Publishes New Study on SEO Ranking Factors for 2014 Read More »
A new Panda is upon us, as Google recently announced that the latest version of the Panda update has been rolled out. More than 4 months after the release of Panda 4.0, Google began rolling out Panda 4.1, a slow process that continues will most likely continue until the first few days of October. The …
New Google Panda 4.1 Released, Targets “Thin” Content Read More »
Google rolled out a new tweak on search listings – a feature called structured snippets – on September 23, Tuesday. The tech giant says this is a step toward improving search results by providing more relevant information to searchers. Zoning in on the Specifics Structured snippets serve as a new way to pull more information …
Google has been busy as of late in terms of ditching some of its solutions, like what happened to Authorship, and polishing its fairly ignored products. Last week, one of the most exciting developments for marketers and online businesses materialized with the announced return of My Maps. My Maps is not a brand new product. …
Google My Maps Upgrade: How This Evolution Benefit Businesses Read More »
Instagram is one of those rare gems that quickly evolved from a trendy iOS-only app to a legitimate social network that has garnered a massive following. This image- and video-sharing platform isn’t showing any signs of slowing down, and with the support and resources of Facebook behind it now, its growth will only see better …
Instagram to Roll Out New Suite of Business Tools for Brands Read More »
In the latest search share report released by comScore, Google maintains its powerhouse position with 67.5% of the search shares. The search engine giant uses the most intricate and volatile algorithm in the search landscape, covering over 200 algorithm factors for site rankings. This puts Google right at the core of every search marketing strategy. …
WordPress 4.0 is coming very soon. WordPress recently announced that the first public beta of the new version is now available. However, despite the major change in version number, the updates in the pipeline for 4.0 aren’t as major as they are elsewhere. This reflects, though, that WordPress is now becoming a platform rather than …
WordPress Becomes More Than a Blogging System with Version 4.0 Read More »
Users all over the world have been using Google to search for answers to anything; and those who have been using it since 2007 may be familiar with the Universal Search Results. To adapt to the users’ changing need for a wider multimedia support, Google returns a multitude of choices for every query—including images, news, …
Searchmetrics Study: Video Dominates Google Universal Search by 65% Read More »
Google has been notorious for many algorithm updates and alterations, which usually upsets online marketers. Recently, the search engine giant has announced another set of updates. But this time, it’s not about algorithms and code-related systems. They are set to release new AdWords policies in September. This may mean a lot of adjustments on the …
Google Set to Release New AdWords Policies in September Read More »
Over the past few days, there has been a lot of online chatter across the SEO community of an impending Google algorithm update. Many analytics were noticing a lot of changes in the search results of sites previously penalized by the search giant, especially those that were impacted by the Google Penguin update. The buzz …
Despite Chatter and Changes, Google Says there’s No Penguin Update Read More »
Google stopped announcing Panda algorithm updates early last year, when they included these updates in their rolling algorithm updates. Cutts broke this silence about Panda updates, however, last May 20th when he announced the rollout of Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 …
Google Rolls Out Panda 4.0, Cutts Makes Announcement Read More »
Pinterest’s vision of “solving discovery and helping everyone find things they’ll love” just became that much closer to being realized. It was confirmed yesterday that the social company has received US $200 million in funding, raising their company value at US $5 billion. A spokesperson for Pinterest confirmed the new investment yesterday after news of …
Pinterest Receives More Funding for Search Innovation Read More »
Search and social have been competing as the top referral source online. The two are especially important for online publishers, whose content is discovered mainly through both channels. A recently released report from content analytics tool provider Parse.ly reveals that search reclaimed its spot as the top referral source for major publishers. Close Fight Between …
Report: Search Reclaims Spot as the Top Referrer for Major Publishers Read More »
Google’s algorithm changes over the years have drastically changed the SEO scene. Their treatment of links in particular has changed so much that some go as far as claiming that link buildilng is now dead. How important will the backlinks you have be for your SEO campaigns in the future? This is the question that …
How Important are Backlinks for SEO in the Future? Read More »
Last week, Facebook put to rest speculation that they were developing a mobile ad platform by launching Audience Network. Facebook Audience Network (or FAN) is a platform that allows you to extend your existing Facebook ad campaigns to third-party mobile apps. Let me take you through its capabilities and explain what you can expect from …
Facebook Audience Network: What can you expect from FAN? Read More »
Google announced that they have updated their Webmaster Guidelines covering sneaky redirects. In order to illustrate what cases are considered sneaky redirects, Google has added examples in their guidelines to serve as a baseline for webmasters. They’ve also updated their hacked content guidelines to include sneaky redirects on compromised sites. The examples are: Search engines …
Google Updates Webmaster Guidelines for Sneaky Redirects Read More »
Twitter opened strong this year, as it had the most social shares according to social data platform ShareThis’s Q1 2014 report. Email, on the other hand, was on the other end of the spectrum, with shares falling significantly. Twitter had the highest percentage of share growth, seeing a 43% increase in its shares since the …
Social Sharing: Twitter Shares Increase, Email Shares Fall Read More »
Online marketers beware: “Not Provided” is about to hit once more. This time, Google is making changes that will bring the dreaded “not provided” keyword to paid search. Singhal: “Users want their searches secure” Amit Singhal, Google’s Head of Search, revealed Google’s plans to implement changes that will result to more “not provided” results in …
Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …
Microsoft Announces “Cortana,” Your New Virtual Assistant Read More »
Keeping your clients updated when it comes to their campaigns’ progress is an important aspect of providing SEO and digital marketing services. Sometimes it’s enough to send monthly reports through the dashboard, but taking a more hands-on approach and scheduling a monthly meeting to discuss these reports can provide a lot of other benefits. During …
5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO] Read More »
Google surprised everyone when they seemingly penalized SEO professional Doc Sheldon’s entire website for one problematic guest post. Although Sheldon pointed out a full range of other possible reasons for the penalty in a lengthy open letter, Matt Cutts responded with just one specific example: @DocSheldon what “Best Practices For Hispanic Social Networking” has to …
Doc Sheldon Case: How Important It Is To Have High Content Standards Read More »
Google Glass has some company, and it promises to have more interactive features. Facebook announced on Tuesday that they are buying Oculus VR, the company responsible for developing the Oculus Rift virtual reality gaming headset. This new acquisition, worth US $2 billion in cash and stocks, is Facebook’s next move towards their mission “to make …
In the latest Google Webmaster Help video, Matt Cutts attempted to answer the question: “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?” Cutts has some bad news and good news for webmasters who may be asking themselves this question. The bad …
Can You Determine If Your Website was Hit by a Specific Google Algorithm? Read More »
How do you get online publications to post your content on their websites? With the evolution of guest blogging, it’s not as simple as sending out an email blast to multiple publishers with a template message, or paying a publisher to post your content. Getting your content published is about providing value to readers and …
How to Reach Out to Content Publishers the Right Way Read More »
Earlier this month, Google announced its new Analytics Academy course to help marketers use Google Analytics better. Now they’ve expanded the educational modules found in the Google Webmaster Academy. The Google Webmaster Academy was first launched in 2012 to help beginner webmasters learn how to improve their website. The lessons included tips on getting a …
Reaching the top of the SERPs is not the end of your online marketing goals. You need to stay on top to maintain the consistent flow of traffic, new leads, and conversions; to hold your market share; and to ensure continued brand visibility online. Now there’s a way for you to maintain your high SERPs …
Stay on Top of Google SERPs with Our New Maintenance Package Read More »
Google’s latest modification will put your business at peril if you don’t plan your email content well. Towards the end of last week, they modified their system to feature an Unsubscribe option immediately beside the sender’s email address. This means you’re only as good as the last email you send – and for many, this …
In 2013, Google delivered an update that shook the very foundations of link building, starting with Penguin 2.0 and delivering the knockout blow with Penguin 2.1. These updates affected a lot of websites suspected of using “link schemes” to manipulate rankings, including good websites run by legitimate businesses. We developed our Link Clean-Up services to …
A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study] Read More »
If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …
Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study] Read More »
We’re kicking off the month of February with a sweet deal: the first 20 partners who buy 2 web design packages from February 1 to February 28 will get 1 FREE! Our complete web design and development solutions include: Website Setup : We will design your logo, choose images for your website, and create homepage …
“Buy 2, Get 1 FREE” Web Design Promo: First 20 Customers ONLY! Read More »
With all the changes Google has been making to their search algorithms and your audience’s content preferences constantly changing, it is important to make sure your on-page content meets their standards. As Matt Cutts reminded us recently, you need to give your pages “a fresh look” to keep your content from going stale. Let me …
Four Simple Auditing Tips to Improve Your Content Marketing Read More »
If you own a website that has been performing well in SERPs for the past 10 years, seeing a newer domain knock down your rankings can be a bit alarming. You might start thinking it’s because the newer domain somehow cheated the algorithms and spammed their way to the top, but Matt Cutts offers a …
Do Domain Age and Past Rankings Really Matter in Search? Read More »
You will often hear from your clients that they want you to make their online marketing campaigns viral. As online marketers, this should be one of your goals in order to achieve your client’s end goal. Unfortunately, this doesn’t always happen, and the truth is it can be challenging. I want to walk you through …
Google’s updates and Matt Cutts’ recent controversial statement on guest blogging always had one thing in common: they all stress the importance of high quality content. Today I want to talk about how you can improve your content creation strategies – starting from your own business’ blog. Blogging isn’t just a fad – it’s an …
The industry has quite a bit of buzz happening right now about link building and how it’s done properly. I wanted to share with you all today how we approach link building, specifically guest blog posting by showing our best practices guide. This guide shows specifically how we value content being posted on the web, …
SEOReseller.com’s Guest Blogging Best Practices Guide Read More »
Facebook started rolling out “Trending”, a new product that displays relevant trending topics alongside users’ News Feeds. This new feature displays a personalized list of topics and discussions based on the user’s interests and what’s popular across Facebook overall. Trending is currently available for users in India, AU, the UK, the US, and Canada. Facebook …
Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …
Last December, Facebook announced that they would be working towards serving their users more targeted content with better quality and relevance. Yesterday, the news broke of Facebook’s two latest acquisitions: Branch, a New York-based company, and its sister startup company, Potluck. This latest purchase is a big step towards improving the quality of their news …
Facebook Buys Branch, Starts Development in New York Read More »
Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing. Content Marketing is …
4 Things to Keep in Mind When Refreshing Your Content Strategy Read More »
A recent webmaster forum thread has put the spotlight on a question that’s been asked many times in the past already: Do Facebook likes – and social media interaction in general – contribute to SEO? If you will remember, I previously wrote a blog about Facebook likes specifically in the past, and I also wrote …
UserInteraction Schema: What Does It Mean for SEO? Read More »
On Christmas Eve and Christmas Day, John Mueller and the rest of the Google team went online to answer some of the questions on Google’s Webmaster Help Forum. In one of these queries, Mueller gave readers an insight into the way Google algorithms read and view websites that have been hit with other Google algorithms …
Mueller Provides Insight into What Google Algorithms Think Read More »
Here’s an update that may affect your SEO campaigns: Matt Cutts has confirmed that Google has begun authorship reduction on their search results. According to Cutts, 15% of authorship rich snippets are no longer being displayed in their search results. You can clearly see the decline in results displaying authorship in MozCast. Set the filter …
Google Begins Reducing Authorship Rich Snippets on the SERPs Read More »
If you’re using Google’s Display Network for your paid ad campaigns, read up: Google is adding a new type of ad on their Display Network that integrates social media. Eran Arkin, Google’s Product Manager for Social Ads, announced at the start of the week through his Google+ profile that they will be testing a new …
Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web spam definitions and included guest blogging on the list. Many bloggers are being more careful about the type of content they receive online. You will need to build your network among high-authority blog owners and online influencers in order to …
I’m very excited to share the latest improvement we’re adding to your monthly executive summaries. In line with our dedication to making our process more transparent, we’re adding a new section called the “Top Links Built” to the monthly reports you receive through your agency dashboard. This new section lists down the top 10 links …
“Top Links Built” Now Included in Our Monthly Executive Summaries Read More »
If you’ve been to the Google Webmaster Tools support page recently, you’ll see their list of manual actions updated with a new item. This new manual action penalty is named Image Mismatch, and it’s proof of Google’s growing ability to read different types of content online. Websites with images on search results that do not …
Google Rolls Out New “Image Mismatch” Manual Action Penalty Read More »
Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period. Consistent with Facebook’s Findings …
Facebook Mobile Traffic Up 253% According to Study Read More »
At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …
I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …
SEOReseller.com Launches SEO Product Developments Read More »
The Penguin 2.1 update has left many websites penalized, especially those who used (or are still using) old link acquisition methods. Every day I get new projects coming from other SEOs with lots of link “baggage” attached to them. So we developed a product, to help webmasters recover from a Google penalty. This product line …
How To Recover From A Google Penalty (Link Clean Up) Read More »
In Matt Cutts’ most recent Webmaster Help video, he talked about one of the most widely-used content marketing and PR strategies today: guest blogging. Google included guest blogging in their list of link schemes when they updated their link scheme definitions not too long ago, and since then many writers have been treading carefully. Today …
PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …
Big news for all our agency partners: Late last Friday, Google rolled out the latest Penguin algorithm update. Matt Cutts announced through Twitter that they were releasing Penguin 2.1. According to Cutts, this update will affect “~1% of searches to a noticeable degree.” Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. …
Google Penguin 2.1 Update Announced, Went Live Late Friday Read More »
The latest search engine ranking factors show the importance of having a strong link profile – it correlates with having higher rankings. But before you even think about how you can get appropriate third-party links, you’ll need to focus on the internal linking structure of the site you are optimizing. Done improperly, internal linking could …
How to Maximize Your Internal Linking Structure for Better Rankings Read More »
The complete results of Moz.com’s 2013 Search Engine Ranking Factors survey have just been released. Every two years, Moz conducts a survey asking search marketers what they observe as the most important search ranking factors. The full results of the study are consistent with the partial results Moz released earlier, and some of them debunk …
2013 Search Engine Ranking Factors Survey Results Released Read More »
The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …
How to Protect Your Websites from Link-Based Negative SEO Read More »
One of the goals of conversion rate optimization as part of your website optimization services is to fulfill different online marketing goals and increase visitor conversions. Done right, conversion rate optimization (CRO) will help your online marketing efforts become more effective at getting your target audience to complete the goals of your clients. However, the …
Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …
Facebook recently updated their policies for running promotions on their site. These changes, announced on the Facebook for Business news page, are meant to “make it easier for businesses of all sizes to create and administer promotions on Facebook.” It’s important for you to look at these changes because promotions are a great way of …
Facebook’s Updated Promotion Policies: What Does It Mean for You? Read More »
Some very interesting news for you: Google is collecting more data about websites in a more old-fashioned way. Yesterday, Matt Cutts’ tweet sent the entire online industry abuzz. He posted a Google Docs link to a survey asking what small site you think should be ranking better on Google. See Cutts’ tweet below: If there’s …
Matt Cutts: Tell Us More about Small Websites That Should Be Ranking Read More »
I’ve discussed different ways to approach content marketing in this blog several times, and now I want to move on to something just as important – measuring its effectiveness. This can be difficult because shares and likes don’t always translate to conversions and ROI. The trick is in measuring by the stages – knowing what …
Measuring the Effectiveness of Your Content Marketing Strategy Read More »
Understanding the way search engines process queries lets us know what adjustments are necessary to make websites more visible in the SERPs. The process of search engine optimization becomes more complex as the queries search engines learn to interpret become more advanced. In a recent interview, Google Research Fellow Jeff Dean gives us insight into …
Conversational Search and the Future of Google’s Search Query Processing Read More »
There’s a new kind of listing you can rank for with high quality, well-researched, and well-written content: In-Depth listings. Google introduced the new feature last Tuesday through their official Webmaster Central blog, and is now rolling out on Google.com in English. Google explained that research shows that 10% of the topics users want to learn …
Google Introduces ‘In-Depth Articles’ to their Search Results Read More »
Late last June and earlier this month, we’ve observed increased general online activity and ranking movement. Google’s Matt Cutts confirmed in a tweet that they were rolling out a multi-week update at that exact period. In an analysis released yesterday on their blog, Moz studied the increased activity from this multi-week update to try to …
A newly released study by satisfaction analytics company ForeSee shows that search engines and social media sites received lower satisfaction rates this year compared to last year. E-business satisfaction has dropped by 3.9% overall, receiving its lowest rate in a decade. The study alludes to the “growth and proliferation of advertising” as the main culprit …
Study: Advertising is Killing Consumer Satisfaction Online Read More »
Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …
To our partner search engine optimization resellers, read up: Paid search is about to take another step forward in another social media platform. Twitter users can expect more relevant ads to appear in their Twitter feed as the social network begins to experiment with ad retargeting. As of now, the experiment will only be available …
Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …
Top 7 Future-Proof SEO Fundamentals You Should Know Read More »
Getting people to remember your brand and associate it with quality is a goal that should be at the top of your marketing strategy. The strength of your brand offline, more often than not, determines the success of your business, and the same is true for online marketing. Effective branding sends a strong trust signal …
Penguin is becoming more unforgiving to violators of Google’s Webmaster Guidelines with every update from Google. As they zero in on more unnatural links, some of the updates they’ve previously released may have affected your campaigns. You’ll need to take steps to overcome previous Penguin updates and prepare your websites for upcoming changes to the …
As a marketing tool, blogs do it all – they tell your audience what your brand is about, they establish your authority, and they give you a free platform where you can pitch your products and services. Driving more traffic to your site means achieving these at a larger scale. It’s important to remember that …
Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …
Profile-Based Market Segmentation Approach to SEO Read More »
If you’ve read our Agency Guide to White Label SEO (and if you haven’t, download it from the link and read it now), you’ll have seen us briefly discuss why mobile SEO is one of the solutions you should focus on in the near future. Today I want to expound on this further and give …
The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …
Unlike computers and smartphones, Google Glass gives direct answers from collated information instead of giving choices in a list form. In this sense, you can consider Glass as an answer engine instead of a search engine in the strictest sense of the word, a virtual personal assistant similar to Apple’s Siri. You will need a …
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Matt Cutts announced the release of Penguin 2.0 update on his blog. The update is technically Penguin 4, it being the fourth update of Penguin since it was first launched, but it is internally called Penguin 2.0 because this newly launched update is major …
Google’s Penguin 4 with Penguin 2.0 Technology is Now Live Read More »
Authorship plays an important role in gaining your audience’s trust. It is one of the strongest trust signals you can add to all your published online content. By claiming ownership of websites and other published online content you’ve created, you can get credit and give your rankings a much-needed boost. This is why it’s important …
Boosting Your Credibility with Google’s Author Rank Read More »
Content marketing is only beginning to grow as search engines keep refining the way they rank websites. It will flourish as an integral part of online marketing as search algorithms reflect human behavior more closely. It’s important for you to anticipate the trends that are coming to ensure your online marketing methodology stays ahead of …
The Future of Content Marketing: Trends to Watch in the Next Decade Read More »
I’ve shared how you can be featured in an online magazine awhile back. I want to take this further today and share some tips on how you can use these online features (more popularly known as guest posts) to boost your content marketing strategy. With the right approach, you can achieve the following: Establish brands …
How to Boost Your Content Marketing Strategy with Guest Posts Read More »
Today we are rolling out our exciting new product updates. This update marks the most advanced product formula we’ve made in our organization’s history. Our new packages bring your whole SEO world together in one powerful, integrated marketing system. We believe that Inbound Marketing is the future of providing end-to-end services for your clients. That’s …
SEOReseller Rolling Out New Exciting Product Developments! Read More »
Sending out email newsletters is one of the easiest ways to reach your target audience. Email correspondence brings you one primary challenge though: ensuring that your message reaches your target audience’s inbox. I want to share some practices that will help ensure your emails will reach their intended recipients, and not the dreaded spam folder. …
We’re excited to announce that on the first of May, 2013 we are making the most comprehensive update to our products in the history of our organization’s growth. This update reflects our commitment to providing our agency partners ever improving quality of marketing services. Month over month we’re connecting with marketing agencies worldwide and producing …
Being featured in a reputable online magazine brings many benefits. It gives your business publicity, puts out your brand name as a reputable provider, presents you as an industry figure to watch, and adds to your link profile. These benefits make online magazines an important tool in your online marketing strategy. Get featured in the …
Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …
Your target audience is quickly shifting towards mobile. A study from Nielsen released just last month showed that last year, 53% of Americans were using smartphones – 53% for shopping, 53% for banking and finance, and 84% for search and navigation. Mobile has brought the U.S. $6.7 billion in revenue, and this figure is expected …
Matt Cutts confirmed the impending release of a Panda update at the recently concluded SMX West. This update is the 25th update since Google rolled out the Panda algorithm, and Cutts said to expect it at the end of last week. You may have noticed a slight movement in rankings towards the end of last …
The process of building links has changed dramatically over the years as search engines evolved. Algorithms are now more focused on the user experience and not on the mere number of links you can get for any given website. I want to share with you how to build a strong and future-proof link portfolio for …
Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …
How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …
It is easier to share information in this day of cloud computing. Data can easily be stored and accessed online, and you have full control over who can view which information. Google Drive is one of the favorite tools of SEO specialists because it is free, it is easy to use, and it can be …
How to Use Google Drive to Manage Your SEO Company Read More »
The whole SEO industry is abuzz with Google executive Eric Schmidt’s confirmation of author rank. In his upcoming book, The New Digital Age, he shared many insights on the future of the Internet. One of the quotes from his book featured on TechCrunch talked about search engines and its future, and he discusses authorship ranking: …
How Google+ Authorship can Lead to Success in SEO Read More »
Ecommerce SEO is in high demand because more businesses are taking their stores online. Adding this solution on your service line-up is a great way to expand your market and your profit stream. Today, I want to share a few tips on creating an ecommerce SEO strategy that will make the most out of your …
Many SEO professionals do not realize the full potential of their multi-channel marketing efforts. They treat their campaigns for each channel separately instead of creating one seamless campaign. Cross-channel marketing helps you maximize the benefits of each channel by using them together; that is, you view different channels as touch points. Today, I want to …
The Importance of Cross-Channel Marketing to Leverage SEO Read More »
Having a strong anchor text SEO strategy is more important now than ever before, as this is one of the SEO methods easily abused by spammers. What I want to do today is walk you through our anchor text SEO strategy and help you understand why our methodology creates a solid backlink profile for you …
There’s much to be learned from the Father of Advertising himself, David Ogilvy. Many of his ideas still hold true to this day, and they can be applied to selling different kinds of products, including SEO. I want to share three tips from Ogilvy that you can use when selling SEO to local businesses more …
SEO Selling – Three Selling Success Tips from David Ogilvy Read More »
As your partner, we’re here to help take your business to the next level. Today, I want to share some tips on how to go from being good to great at selling SEO. Use these tips as your guideline when scaling your SEO business. Diversity is the Key Present-day consumers want to save time and …
Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …
What Type of White Label SEO Solution is Best Fit for My Agency Read More »
Over the years, we’ve taken in clients who had different reasons to seek out a white label SEO partner. In today’s blog, I want to share with you the five most common situations when you can say, “Yes, I need a white label SEO partner.” Use this as your guide when making the decision to …
How Do I Determine if My Company Needs a White Label SEO Partner? Read More »
Improving our technology is one of the ways we serve you better. With state-of-the-art SEO tools, you’ll be able to monitor and execute your campaigns better, and provide unmatched customer service to your clients. What I want to discuss today is value – the true value of your white label dashboard. I’m going to walk …
Mega-List of Features in Our White Label Dashboard (That You Won’t Find Anywhere Else) Read More »
As SEO professionals, you know that having duplicate content hurts your rankings on the SERPs. Unfortunately, content scraping – more commonly known as stolen content – is a prevalent problem in the online world. Today, I want to answer one of the most frequent questions we get from our partners – can stolen content lead …
Organizing your website architecture the right way is important in ensuring the success of your SEO campaign. This can be tricky, given the algorithmic updates Google has released over the past year. Having strong website architecture also makes it easier for visitors to find the information they need on your site, improving their browsing experience. …
It’s important to keep up with the changes in the SEO industry in order to prolong the life span of your campaigns. The current life cycle of SEO reflects Google’s algorithm changes. In today’s blog, I want to discuss this life cycle – what you should be doing, and why it’s important for you to …
The Life Cycle of SEO: What You Should Be Doing Now Read More »
Where you place your keywords on specific web pages affects how easily your target market finds you. In today’s blog, I want to share with you the top 5 page level keyword usages. I will give a brief explanation of why it is important to use keywords in this context and how it affects your …
There’s been a buzz going around the industry about co-citations replacing anchor text as a ranking signal. In today’s blog, I want to give you both sides of the argument – those who agree that co-citations are the future and those who say this is not exactly the case. What is a Co-Citation? Most of …
Are Citations the New SEO Signal to Rank In Google? Read More »
Google’s algorithmic updates are becoming more adept at zeroing in on spam and putting quality relevant content in the spotlight. The Penguin update earlier this year hit many websites hard, even those that did not intend to offer spam, but were simply over-optimized. Now more than ever, it’s important to know whether you’re over-optimizing your …
How to Know if Your Site is Over-Optimized for a Specific Keyword Read More »
In today’s blog, I want to talk to you about an important element of your SEO marketing campaign – your landing page. It is no longer enough to create a great-looking, search engine-optimized landing page today, whether you’re working on an inner page of your website or a separate silo page. You need to think …
Taking in new clients shows that your company is growing, and businesses are starting to recognize your name as a trusted SEO provider. However, not all companies looking to hire you may be a good match at once. Today, I want to share examples of telltale signs of trouble you should note when talking to …
As our agency partners, we want to help you grow your business and establish yourself in the SEO industry. In today’s blog, I want to share with you how you can achieve consistent growth monthly. If you can gain at least ten new clients each month, you’ll find your agency getting bigger in no time. …
Learning how to use Google Webmaster Tools allows you to audit and optimize sites easily. Google’s interface may be very basic, but it offers complete data free and allows you to choose the data you will include in your custom site audit reports. In today’s blog, I want to teach you how to use these …
How to Use Google Webmaster Tools Like an SEO Pro Read More »
SEO pricing might look like a complex subject. Prices can range from $150 to $15000. Hourly rates of top SEO consultants can go up to $1000 per hour and more!. It can be overwhelming if you’re just getting into SEO. NOTE: If you’re an agency looking to learn how to price your SEO services, we …
SEO Pricing Explained: How Much Does SEO Cost in 2022? Read More »
SEO companies are always talking about driving traffic to a website. Most brands, however, do not know how to turn this traffic into revenue. This is what I want to talk about in today’s blog. Here are the ten reasons brands fail at making money out of their website traffic, and the steps you should …
10 Reasons Brands Fail at Converting SEO Traffic into Revenue Read More »
Google’s unprecedented algorithm updates have left many pondering over whether or not footer links are bad for SEO, what the best practices for footer links are, or what the ideal number of links in the footer should be. For me to really answer this, we need to get to the nitty-gritty details by first identifying …
Are Footer Links Bad for Your SEO? | SEO Reseller Read More »
As part of our initiative to educate and help our partners, I want to share with you how you can sell social media like a rock star. Social media is quickly rising in demand, and competition is becoming stiff. With these tips, you can maximize your reach and sell to your customers more effectively. Social …
I’ve talked about the importance of content in acquiring new leads and building your brand many times before. Today, I want to go a step further – I’m going to share with you how to do it. We studied our own current and previous strategies, and put together stories from brands and case studies. Using …
After a number of people started publicly wishing for a disavow tool, Matt Cutts took the stage at Pubcon and announced the much awaited Disavow Links Tool. Disavow Tool is a new approach that Google brought to the webmaster table by giving site owners the ability to remove as many spammy or low-quality links from …
Fear, Uncertainty and Doubt over bad links are gone after Google launched Disavow Tool Read More »
Many of your clients have their own social media profiles, and even we offer social media services. As one of the most widely-used social media sites, Facebook has become a very important part of your clients’ marketing strategy. It’s a good platform for building each client’s brand image and network, and an excellent direct communication …
Do Facebook Likes Boost SEO Rankings? | SEO Reseller Read More »
The SEO industry continues to grow in demand over the past few years. With businesses in the US spending nearly $80 billion in SEO alone, you can just imagine how much more it generates globally. This goes to show that people are relying on SEO experts more than ever. Likewise, as an SEO agency, it’s …
Power of Communication: Key Questions To Ask Your SEO Clients Read More »
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Welcome to the “SEO chasing Google” algorithm game. After 4 algorithm updates in less than 2 weeks, the incumbent, Google, has left the SEO industry puzzled. In contrast to the first few panda/penguin updates where Google provided detailed information for each change, these new …
Google Quietly Updates Keyword Stuffing Guideline After Latest Penguin 3 Read More »
Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …
How to Come Up with a Content Strategy for Local SEO Read More »
In the previous blogs, I’ve talked about making your content strategy more effective. Today I want to talk about another way you can come up with an effective content marketing strategy – topic modeling. This information retrieval model makes grouping unlabeled documents more accurate, and its basic principles can be used to make content more …
Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …
Context marketing is very important because search engines have shifted their algorithms to mimic user experience. Producing keyword-centric unique content isn’t good enough to get you or your clients the visibility you need. This is where context marketing comes in – you include your target audience in the content development equation, and you choose the right location …
The Rise of Context Marketing: Content, in the Right Context, is King Read More »
Now, here is some good news for publishers. Yesterday, Google announced a new meta keywords tag strictly for news articles called the news_keywords. This means that news editors are now given more leeway to exercise creativity when writing catchy headlines and body text instead of limiting themselves to specific keywords. Galfi, Google news product manager, …
Google Introduces a New Way of Tagging News Articles Read More »
In today’s blog, I want to talk about how you can increase organic click-through rates on the SERPs. Your goal as an SEO company is to provide relevant traffic to your clients’ sites, giving them leads that will eventually convert to customers. Click-through rates tell you that the traffic you are receiving is interested in …
Permission marketing brings you one step closer to a conversion because you market directly to an interested market. Getting people to give you permission to contact them, whether directly or implicitly, is difficult because the market is very competitive. This is what I want to talk about in today’s blog. SEO can actually help you …
Google is finding more ways to give rich media the credit they deserve on their SERPs. Today, photos and videos count towards website rankings when they are properly optimized. This is what I want to talk about in today’s blog. Video SEO helps ensure Google shows and credits the right videos for your clients’ websites. …
Video SEO Guide – How to Show Video Snippets in Google SERPs Listings Read More »
On September 06, 2012, Google’s Guideline Handbook was leaked online dated as June 22, 2012 – The document was prepared for search quality raters that Google employ using contractors. Google has more than 4,500 people around the world evaluating the search results and assigning scores – that further get defined in Google’s search algorithm. The …
Incredibly Insightful Confidential 2012 Google Guideline Handbook Leaked Read More »
In today’s blog, I want to talk to you about the importance of Google authorship in SEO. Adding a verified Google+ and Google+ for Business profile to your clients’ websites and content pieces helps boost their SERPs rankings. Discover how this rich snippet affects SEO, and how we add authorship mark-up snippets on your clients’ …
In today’s blog, I want to talk about how you can increase your website brand authority. Increased website brand authority leads to wider network association, better search exposure, brand awareness, more clicks, and higher conversion rates. The following are the basic things that help increase and strengthen your website brand authority. Quality Links Quality links …
Ecommerce is a very competitive industry, with tens of thousands of sites competing for the online market’s attention. This is why it’s important that you have an effective SEO strategy created specifically for ecommerce.
We do many site audits every day, and I noticed site owners making the same mistakes repeatedly. Today, I want to share the top 10 mistakes site owners make. I’ve listed these in no particular order, and you or your clients may make more than one mistake so pay close attention to these details. Use …
Today I want to talk to you about Google’s algorithmic update, informally dubbed the ‘Emanuel’ update. We want to keep you in the loop on the latest changes that Google is making to improve user search experience. This new update aims to filter sites with infringed content, leaving the authentic sources appearing on the SERPs. …
Google’s ‘Emanuel’ Update Will Penalize Sites with Copyright Infringement Read More »
In today’s blog, I will walk you through our entire SEO process, our dashboard, our methodologies, and leadership. Many of our partners, who are also marketers like yourself, started with us with limited knowledge in white label SEO. Today, they are all generating revenue and in the profit zone with our SEO services. If you are a …
Today I want to discuss the importance of quality link building in establishing strong online presence for SEO. While original content remains king of optimization, building a diversified link portfolio is just as important. Ignoring the need for a diverse link portfolio is an immature mistake. It’s important that you build on a wide range …
Link Building is Like Investing – Keep It Diverse Read More »
Throughout the recent Google updates there tends to be reoccurring themes surrounding what is being targeted. This is what I will talk about in today’s blog. To properly “future proof” the SEO of you client’s websites, we’ve focused on these following areas. Take a look at what it really takes to prepare your campaign for …
There has been a great deal of debate over whether or not duplicate content penalties exist. The truth is every action you take as a web marketer will have consequences, whether or not search engines manually take action.
In today’s blog we’ll be talking about what it takes to close a lead in today’s economy. As I’m sure you would agree, gone are the days where you can just put up big red signs and people will buy. Today, people want to be a part of your process, understand how you do business…and …
The Internet has changed the marketing industry significantly, shifting power from sellers to buyers. Instead of waiting for sellers to market products and services, consumers now go online to search for their needs.
Patents provide exclusive rights to your inventions from the date of filing of the patent application, and are filed through USPTO. Gov – SEO related patents provide insights into search engines’ algorithms. The exact number of patents is not displayed online, but different reports have shown that Google owns hundreds of thousands, presumably, patents with …
Top 5 Google Algorithm Patents And How They Affect SEO Read More »
Search engine optimization is necessary for every business that wants to reach a wider audience. Optimizing sites of small businesses could be more difficult, because they will be competing with larger, more established names in their industry. These 10 tips help improve the online visibility of small businesses, increasing conversions and ROI.
We’re very excited to announce the launching of our new social media packages. With the rise of social media as a valuable marketing tool, we’ve come up with solutions that utilize sites like Facebook, Twitter and Google+ for extending your clients’ market reach. Our packages are complete, scalable, and available in wholesale prices.
In the recent weeks Google has been aggressively rolling out algorithmic updates such as the Panda and the most recently “Penguin” update. These updates are classified by Google as “algorithmic” update in simple term means a machine “bot” determining whether a site qualifies as “high quality” or “low quality”. Our methodology has always been to …
Are you allocating enough time in reviewing your web pages to see if content has anchor texts in it? See, as a white label SEO provider, we look into these aspects. No matter how small these may seem, we still analyze these because it highly contributes to gaining high ranks in search engine results pages …
Many businesses are now relying on SEO for them to gain maximum visibility online. They need to gain a good position on search engine result pages for their customers and prospective customers to find them easily. Most of these businesses rely on SEO agencies to help them achieve desired results. There are also white label …
As an SEO Reseller company, we know what kind of skills are needed to help in the success of your online marketing campaigns. We know that most businesses today are looking for SEO outsource companies that can help them attain maximum visibility on search engines. However, as most of you are searching for the best …
We know that most companies are already using SEO as a tool for business success. Most of them outsource SEO from SEO resellers. However, not all are using white label tactics. Yes, most SEO outsourcing companies are inclined to give in to black hat tactics, because it yields fast results. However, these tactics are still …
There are many SEO strategies available for us in the SEO industry in order to fulfill our duties and deliver to our clients. However, there are also low-quality link building strategies that you should avoid. It is quite hard to gain high volume links, however, this doesn’t entail us to target link building on “low quality” sites. …
Outsource SEO to Lessen Low-Quality Link Building Read More »
As an SEO reseller company, we make sure that we live with Google’s guidelines to provide better solutions to our clients. When Panda is around, we make sure that we’re ready for it. Understanding Panda Panda is a series of Google’s search algorithm updates designed to categorize high quality sites from the ones with low …
Today, it’s easier for companies to reach out to their audience with the use of new media. As long as you’re visible online, users will know more about your brand. As an company, we know that clients benefit more with a diversified portfolio of services. Many late adopters are just beginning to embrace social media …
Companies who outsource SEO may not be aware of the current trends, though most SEO outsourcing companies should know this by heart. Recently, Google had an algorithm change – a modification of the previous Caffeine algorithm which affected 35% of the searches. While in the previous Panda update, 12% of the searches were only affected. …
This year, Google has made a lot of updates to their algorithm. Businesses of every niche are affected by these updates, whether it be big or small. However, businesses who outsource SEO, especially from Seoreseller.com don’t need to worry because we make sure that we keep up with changes that Google makes. What are the …
As an SEO Reseller company, we know how social media plays a vital role in every business. We know that SEO isn’t as easy as it may sound, that’s why anything that helps counts – such as social media. Communication and Traditional Marketing Can you imagine living in the past? Without Texting, Chat, Facebook, Twitter …
As an SEO Outsource company, we find ways to make your business visible online. On the other hand, Google – the leading search engine – ensures that their users are getting the right information about their queries, which is why the best online marketing team-up is PR and SEO. Last week, Google announced that with …
“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” – Arnold Bennett Change is vital everything we do. For SEO, we cannot afford to run away because of new updates. Today, the leading search engine came up with new updates regarding quality scores (QS) for a site’s landing page. …
As an seo outsource company, we would know the best practices for creating a good title tag. This being said, we would want to share with you which guidelines we follow in order to create a well-written title tag. You may have encountered an SEO article that says “Keep your title tags within 70 characters.” …
As part of the SEO industry, we all know how important links are. Let’ just put it this way, without the links, your site won’t get a lot of traffic—and this is just one of the responsibilities of an SEO outsource company. You have to remember that good links are the ones that deliver relevant …
Whatever your business is, whether it be an seo reseller or not, you only have one goal: to gain visibility to your audience. Raising to the top isn’t quite the easiest thing to do, but here’s one of the ways to make the work at least a little—lighter: use social media. For those companies who …
People from the internet marketing industry would know what link building is. Though there is no exact strategy to do it, there are two categories on which you can work on. If you need a little help in executing link building strategies, an SEO reseller company like us can definitely give you a helping hand. …
LinkedIn is a business oriented social networking site. It is known to be used for professional networking. This social site has reached its goal of being a reputable social site for business-minded people. In line with this, they launched a new social news site called LinkedIn Today. This is a good thing for companies that …
After five updates of Google Panda consistently being rolled out in the United States, the international scene gets a taste of Panda. Just this August 12, Google announced on its blog that they have officially rolled out Google Panda 2.4 to most languages except Japanese, Chinese, and Korean. This is something SEO resellers should prepare …
Covering every aspect of SEO is essential for a successful campaign. If you think your company covers everything that your business offers, you may want to ask yourself about the SEO opportunities available during various seasons. While you think about your SEO efforts, don’t forget about the seasonality of your business and how it affects …
4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out Read More »
Google Panda has been recently updated with new algorithm changes, making Panda Update 2.3 live.
In an article from The Wall Street Journal, it describes how Hubpages was able to recover from its Google Panda penalty. Acting from an advice given by Google, Hubpages found out that the use of subdomains has given their website recovery from the penalty. Hubpages escaped the penalty by transferring their low quality content into …
How Subdomains Can Get You Out of Your Google Panda Rut Read More »
There can only be one entity as the center of the internet, and two of the most actively playing participants are constantly rolling out new features against each other. Facebook and Google have been on a constant war since forever, and now, things are starting to get heated up. This is something SEO resellers and …
Social Sharing War: Google Faces Facebook with Google+ Read More »
Google has recently launched a new feature that will eventually move them forward in their quest to providing only high quality search engine results. This new feature basically highlights or displays the authors of the articles found on search engines.
While most webmasters who were hit by the Panda update are improving their websites, others need to be more vigilant about their site’s quality. Google is constantly on the lookout for sites with high rankings but contains low-quality content, which is why webmasters should understand the true role of Google Panda in search engine results. …
Google Panda: One Ranking Factor You Need to Understand Read More »
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