How can SEO for Accounting Firms Be a Benefit?

A thorough and properly implemented SEO strategy will allow your accounting firm to engage with the highest number of potential clients — many of whom are ready to buy.

Here’s what you can expect when you work with us:

Higher Visibility

Your online visibility will skyrocket. Your business will appear in more valuable searches, like “accountants near me” and reach customers actively seeking accounting services.

Surpass Local Competition

You’ll receive more inbound leads from interested buyers. On average, our clients see a 67% increase in form submissions.

More Qualified Leads

Rank in the ‘Local Pack’ where 42% of users click when searching for a service — Resulting in increased traffic to your and, on average, a 59% increase in phone calls in less than 5 months.

Increased Revenue

SEO can drive new business for accounting firms. Ultimately, due to the dramatic increase in exposure, phone calls, and leads, your business will likely see increased revenue.

Get a Free SEO Accountant Consultation and Start Increasing Your Sales

Building a Strong Online Presence to Get More Clients for CPA Firms

The number of accountants and auditors sits at slightly over 1.26 million, making the accounting and payroll industry one of the most competitive niches in the US. As companies seek in-house accountants, there remains a need for third-party CPA firms. 

How do accounting firms stand out? It starts with effective SEO for accountants.

“Near me” keywords for accountants yield an average monthly search volume of 27,000

Ask yourself, if you were typed your industry niche and then type “near me” in your google search while you are within your location, would your business be in the results? 

That’s where we come in. 

The top five results on the first page gets 67% of all clicks 

You have done well if you have showed up in the search engine results pages.  Now review if you are within the top five results. If you are not, the next goal would be to apply strategies to increase your rank within the top five. If you aren’t, you can almost guarantee your seekers won’t ever click or find you.

56% of accounting firms allocate budget for SEO

If you don’t have a credible agency helping with SEO for your accountancy firm, we offer a free consultation to begin!

97% of people learn more about a local accountancy firm via online search

Yellow pages are antique in the sense that the new generation has probably never seen or of them. We have access to perform local business search right in the palm of our hand. Your firm must utilize being found online so that you provide your future customers the best chance of finding you when they perform your industry’s search query .

With businesses going on a digital route, accounting firms and CPAs need to be seen more online.

Helping Accountants Reach First Page Positions with SEO Services 

Our SEO agency for accountants and CPA firms follow a methodology designed to deliver the biggest impact on their business – more clients and more revenue.

SEO Strategies Tailored for the Needs of Accounting Firms

Our team has handled hundreds of SEO projects for accountancy firms in the financial niche. We implement the accounting industry knowledge we’ve gathered throughout the years to formulate effective accountant SEO strategies and services designed to find your targeted customers. 

24/5 Support from a Dedicated Digital Marketing Team 

We work for the success of accounting websites, and this shows in how we care for every SEO accountant project from the get-go. Our team provides guidance and technical support to deliver high-performing SEO projects for accounting websites.

Why Is SEO Important for Accountants, CPAs, and Firms?

Per the Bureau of Labor and Statistics, there are over 1.4 million accountants and auditors in the U.S. — making it one of the most competitive niche markets in the country.

Knowing how competitive the market is, consider the following statistics:

97% of buyers learn about a local accounting firm via an online search
“Near me” searches for accountants yield an averange monthly search volumne of 33,000
The top five results in a Google search get 68% of all clicks

Why Invest in SEO for Accountancy Firm Versus PPC?

Here’s how we like to think about it:

Pay Per Click (PPC) marketing is like hunting. It takes a lot of energy and will only get you enough food to eat for the next couple of days
Depending on your location, you can expect to pay $10 – $40 per click. Yes, per click!
On the other hand, while SEO for accountants takes more cultivation and time, it produces more long term effects. If done properly, you’ll have an abundance of organic viewers turned to paying customers for your service or product. 
Our SEO strategies for accountancy firms provide years of high-quality leads, phone calls, and sales.
You’re investing in long-term solutions that will drastically improve the longevity of your marketing dollars.

SEOReseller Implements the Best SEO Strategies for Accountants

Local SEO and Google Business Profile

Local SEO agencies for accountants focus on your online presence within your community. When people search for “accounting services in [city]” or “accountant near me,” local SEO strategies will help your business rank in search results.

One of the most important aspects of local SEO for accountancy firms is how it efficiently establishes your Google Business Profile page — AND integrates your GMB profile in your website.

Your GMB profile provides valuable information to Google like your address, hours, reviews, and services offered.

We help you rank and be discovered by potential clients in what’s known as the Google Local Pack. This is SEO beachfront real estate on the internet for CPA firms.

On-Page SEO Optimization

Google’s algorithm crawls your website to determine how much value it will provide to users. When evaluating your website, it will look at the technical backend to evaluate things like:

URL Structure
Title Tag
Meta Description
Header Tags (H1, H2, H3, etc.)
Internal and External Links

Our team of SEO specialists for accountants will evaluate your current on-page SEO. Next, we will identify the best keywords for accounting to ensure that your on-page SEO for your CPA firm is serviced and optimized to its fullest potential.

Website Content Development

Search engines like Google evaluate the content on your website to determine if it adds value for their users. It’s widely accepted by industry experts that a website without a quality content marketing strategy has very little chance at ranking against competitors who do have high-quality content.

What kind of content would search engines expect to see from an accounting firm? Perhaps articles on topics like:

Tax Calendar: Important Deadlines for Businesses and Employers
Managing Finances for Your Small Business
5 Tips on Long-term Estate Planning

Developing a content calendar and producing consistent, quality content requires an investment of time many accountants just don’t have. Our team of SEO for accountancy firm content writers can do all the heavy lifting for you.

Optimal User Experience

A poor user experience is something that can drive website visitors away very quickly. Your accounting firm’s website needs to:

Be Mobile-Friendly
Have simple, easy-to-use navigation menus
Operate at an optimal site speed (no slow loading pages)
Have no (or minimal) 404 errors (missing pages)
Utilize an optimized contact form

We’ll make sure you’re rocking the best SEO keywords for your accountant business. After evaluating what’s currently on-page, we then identify ways in which it can be improved with our expert guidance!

SEOReseller’s SEO Services for Accountants

Developing SEO roadmaps is what we do best. Our team combines rank-building initiatives to help accounting firms improve their online traction and stay on the first page of search results.

Our services include:

What Industries need SEO the most?

The similarities and differences between businesses are important to consider when doing SEO. We apply a similar approach in finding these patterns, since every industry has its own unique set of requirements.

There can be many different factors at play including size or location which affect how much traffic comes from certain sources online; however by taking a free consultation, we can best identify and then collaborate with you what steps can be performed for SEO optimization.

As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

Frequently Asked Questions

To help you make the most-informed decision, here are common questions customers ask us.