Instagram is one of those rare gems that quickly evolved from a trendy iOS-only app to a legitimate social network that has garnered a massive following. This image- and video-sharing platform isn’t showing any signs of slowing down, and with the support and resources of Facebook behind it now, its growth will only see better days ahead. Brand Inspiration and Empowerment The ...

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In the latest search share report released by comScore, Google maintains its powerhouse position with 67.5% of the search shares. The search engine giant uses the most intricate and volatile algorithm in the search landscape, covering over 200 algorithm factors for site rankings. This puts Google right at the core of every search marketing strategy. There’s no question that Google holds ...

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WordPress 4.0 is coming very soon. WordPress recently announced that the first public beta of the new version is now available. However, despite the major change in version number, the updates in the pipeline for 4.0 aren't as major as they are elsewhere. This reflects, though, that WordPress is now becoming a platform rather than a mere application. WordPress as Viable Replacement Originally ...

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One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship is similar to dating. Both parties ...

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As Google drops authorship photos from search results last month, many speculations emerge if the decision aims to pave the way for Click-through rate (CTR) of paid search advertisements. Google’s John Mueller explains in a statement, "We've been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a ...

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Tech experts and online media gurus once dubbed Google+ as the “walking dead” of all social media platforms. Some fondly referred to it as an online ghost town. Admit it; sign in to your Google+ account. You have one, right? Chances are, that you barely even use it. Google+ had the potential to become such a good social media platform if ...

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Users all over the world have been using Google to search for answers to anything; and those who have been using it since 2007 may be familiar with the Universal Search Results. To adapt to the users’ changing need for a wider multimedia support, Google returns a multitude of choices for every query—including images, news, maps, shopping results, and videos. Not ...

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Even on social media, the 2014 FIFA World Cup crowd makes noise. It seems that every team supporter is hooked with the 2014 World Cup, even bringing the banners and the game into social media platforms. In fact, the opening match between Croatia and Brazil generated 12.2 million related tweets based on Twitter Data. Other matchups ignited significant conversation on Twitter: Germany ...

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Pinterest recently revealed that it would be rolling out an easier way for users to narrow down their search, as it launches a “Guided Search” feature on Pinterest.com—just like what they did for its mobile app version last month. The new feature pulls up related keywords or terms at the top of the screen after a user enters a keyword. Guided ...

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Google has been notorious for many algorithm updates and alterations, which usually upsets online marketers. Recently, the search engine giant has announced another set of updates. But this time, it’s not about algorithms and code-related systems. They are set to release new AdWords policies in September. This may mean a lot of adjustments on the side of online marketers. Many online ...

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Business owners have been complaining for the past months about the plummeting organic reach of their business pages on Facebook. What's worse is that it will continue to drop. Brian Boland, Vice President of the social network's Ads Product Marketing team, finally answered the questions many marketers have been asking about organic reach, helping them understand the figures and urging them ...

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Over the past few days, there has been a lot of online chatter across the SEO community of an impending Google algorithm update. Many analytics were noticing a lot of changes in the search results of sites previously penalized by the search giant, especially those that were impacted by the Google Penguin update. The buzz on forums was so convincing that ...

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