How To Sell

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Key Takeaways – How to Sell Reputation Management to Your Clients

Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …

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Agency Secrets: Winning Clients with Your SEO Proposal

In my years in the digital marketing field, one of the things I always notice is how agencies make a spectacular pitch, only to fall short because their proposal is lacking. It could be because the agency wasn’t able to emphasize the value of their service, or because there wasn’t enough substance to convince clients about the effectiveness of their recommendations […]

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