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Building Mobile-Optimized Websites

Your target audience is quickly shifting towards mobile. A study from Nielsen released just last month showed that last year, 53% of Americans were using smartphones – 53% for shopping, 53% for banking and finance, and 84% for search and navigation. Mobile has brought the U.S. $6.7 billion in revenue, and this figure is expected …

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SEO vs. PPC: Which One Should You Use?

Organic SEO and paid ads like PPC are each effective in their own way, and they are most effective when you use them together. However, some clients will approach you, wanting one or the other. In today’s blog, I want to help you choose what technique you should suggest for your client’s campaign. Use this …

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10 Reasons Brands Fail at Converting SEO Traffic into Revenue

SEO companies are always talking about driving traffic to a website. Most brands, however, do not know how to turn this traffic into revenue. This is what I want to talk about in today’s blog. Here are the ten reasons brands fail at making money out of their website traffic, and the steps you should …

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