PPC campaigns require brainstorming and a whole lot of effort. A well-written ad copy should have proper keywords inserted in it. Here are two things to remember in setting up a PPC campaign:
Setting goals together with your SEO firm is the cornerstone of any successful online marketing campaign. If you don’t make clear and measurable goals, your PPC campaign won’t work in the long run. Think about what you want to accomplish with your campaign before even logging in to AdWords.
Expert traditional advertisers are know about “contact points” – where to place ads for maximum audience visibility. In online marketing, these would be what sites you place your ads, but what use are all these contact points if you don’t have a good landing page? See, your site’s landing page is the one that does all the merchandising, and selling. So, it is safe to say that it is very crucial for you to send PPC traffic to a page that is important to the user.
Keyword Research and Ad copy are also vital for a successful PPC campaign.