Start the year right by staying updated on the latest SEO news. Here are some important updates this past week.

Top 3 Tech Trends of 2015, As Told by Google

As everyone comes up with their predictions of what’s to come, Google released its list of the Top 3 tech trends every marketer should watch out for in 2015.

1. Connected Life Platforms are Emerging

Connected life platforms represent the “Internet of things.” Devices will be more connected and this will lead to more data, which Google suggests we make the most of and use to create better user experience.

2. Mobile Shapes the “Internet of Me”

Smartphones are at the center of all connected devices. We should then maximize this to create more personalized, rich user experiences. The “Internet of Things” is shifting to “Internet of Me,” in an effort to simplify the life of consumers.

3. The Speed of Life Gets Even Faster

Customers expect to get what they want, when they want it, be it offline or online. Businesses should look into taking customer support into a whole new level. Improving the service delivery to meet expectations is still a top priority.

In Other News

Yahoo reached its highest search share in the US in December, after more than five years, according to StatCounter.

The search engine’s share of the US search market jumped to 10.4% from November’s 8.6%. The nearly 2-point increase came at the expense of Google, which dropped to 75.2% from 77.3%.

Google received a staggering number of Digital Millennium Copyright Act (DMCA) takedown notices. In 2014, the search giant was asked to remove more than 345 million links in an effort to remove suspected pirate links from the SERPs.

Be informed, adjust your strategies accordingly, and start the year right.