All eyes are on improving the mobile web experience as Google launched Accelerated Mobile Pages and Facebook launched Canvas for Advertisers and Brands. Instagram is also posting some impressive numbers, and is projected to be on more than a third of Mobile Devices this year. All these and more of the big news from last week!
Google’s Accelerated Mobile Pages are now live on mobile search. Searching for stories or a topic from a mobile device will now display Accelerated Mobile Pages in the top stories section of Search Results. VP of Engineering and Search David Besbris boasted that pages “built with AMP load an average of four times faster and use 10 times less data than equivalent non-AMP pages.” The AMP Project is a collaboration between publishers and technology companies like LinkedIn, Pinterest, and Twitter. Automattic, the company behind WordPress which powers almost a quarter of all websites, has announced that WordPress sites will support AMP.
- AMPing up in mobile Search
- WordPress Sites Now Support Google’s AMP To Make Mobile Pages Load Much Faster
In other Google related news, to shut down Compare on March 23. The service formerly known as Google Advisor was a standalone service that enabled consumers to compare prices of various financial products like car and travel insurance, credit cards and mortgages.
Google is improving how its services communicate across devices with the new“Send to Your Phone” feature. When searching for a location on your PC, the Local Knowledge Panel now shows an option to send a push notification to your device. Opening the notification will launch Google Maps displaying the location, and you can then click “Get Directions”.
Facebook launched another tool for advertisers with Canvas. Much like Instant Articles for Publishers, Canvas promises to create an immersive, full-screen experience that will showcase Brands and Products elegantly on mobile devices. Advertisers can use a mix of video, still images, text, and call-to-action buttons to create brand experiences for audiences. The Canvas Builder tool is available to all advertisers on the Power Editor and the Publishing Tools tabs of their Pages.
- Introducing Canvas, A Full-Screen Ad Experience Built for Bringing Brands and Products to Life on Mobile
Instagram is showing how successful it’s been at courting users and advertisers, and is projected to grow its user base by 15.1% percent, almost five times the rate of the rest of the social network sector. And Brands are clearly taking notice. Last Wednesday, Instagram announced that it now has 200,000 advertisers on its platform, 75% of these brands are based outside of the U.S.
Twitter announced enhancements to embedded timelines will be launched on March 3. Now all tweets with media such as photos, GIFs and Videos will be fully displayed by default, and the share function on tweets has been moved to the center. The new timeline display will also allow embedding profiles, lists, collections, and others. All existing embedded timelines will be automatically updated on March 3.
That’s it for last week! Subscribe to our blog to stay on top of all the industry news.