We’re halfway through February, and the big shakeups last week were mostly in Search and Social. From the end of Google Sidebar Ads, to Twitter’s new Customer Service Tools, here’s the big news from last week!

Search & Paid

Google sent out a large number of Hreflang Implementation Notifications to Webmasters last week, flagging incorrect implementations that may confuse Google’s webcrawlers. Hreflang is used to serve the correct language or regional URL  in search results.

Google made drastic changes to Desktop SERP’s by discontinuing Sidebar Ads, with the exception of Product Listing Ads and ads in the Knowledge Panel.

Microsoft announces Bing Network, marking the end of Bing’s partnership with Yahoo:

With the transition of all U.S. accounts (and with them, people and account management) from Yahoo to Bing, the Bing Network also represents an expanded network of partners, including AOL, Wall Street Journal and more, adding more searches and clicks to the network every day.

Social

Facebook is improving it’s Video Metrics in Page Insights, adding Minutes Viewed, 10-second views (or 97% of its length if the video is shorter than 10 seconds), and Sound On versus Sound Off.

Facebook is also opening up it’s Instant Articles feature to all Publishers. Instant Articles will be made available to Publishers “of any size, anywhere in the world” starting April 12th, the same day as Facebook’s F8 Conference.

Twitter announced new Customer Service Tools for Businesses. Now, brands can insert a call-to-action button in their Tweets to transfer a conversation with a customer to Direct Messages. After a service interaction, users can now use the new Customer Feedback feature to give feedback on their experience privately.

That’s it for last week! Subscribe to our blog to stay on top of all the industry news.