It’s been a month since Google implemented its “HTTPS as a Ranking Signal” protocol. The explanation behind the search giant’s implementation is simple and rational: security. Within that one month period, many businesspeople online thought of upgrading their SEO to make sure they wouldn’t be left behind in the search game. Some ignored it, believing it was just one of Google’s PR stunts or whatnot. But, one question remains: Is this implementation for more or for worse?

For Worse: Only for a Select Few

Many web specialists and pseudo-technocrats put forth the disadvantages of such implementation. But, you need to keep in mind that some of them appear viable in theory.

The real disadvantages, however, can be felt by those managing a website that runs on a specific platform, such as Magento. Case in point, there are reviews online that the HTTPS implementation will stop a specific Magento function, which will slow down the site’s response time. A more serious repercussion is that the website may crash if visitors happen to go to the site at once.

Based on this repercussion, you can make out a fallacy from the implementation. Google may penalize a site if it doesn’t use HTTPS. HTTPS, on the other hand, may slow down a website, and the search giant penalizes a site if it’s slow. But of course, this doesn’t apply to others. What you need to do is test before you complain. Other disadvantages include the purchase of an SSL certificate and little problems when it comes to caching.

For More: For the Greater Good

Google’s former motto is “Don’t Be Evil,” and we believe that their latest security effort is carried out to somehow embody this mantra (which is still part of their Code of Conduct). The implementation undeniably has a number of advantages that won’t only benefit website owners but also clients.

For one, the new protocol makes sure that the flow of data is steady and that the information is being sent to the right place. Interception may become difficult; thus, maintaining the integrity of the data. This is why the implementation is more than practical for organizations, such as banks, online stores, and government websites, that keep and send sensitive information. In turn, these organizations gain the trust and the confidence of their clients.

There are two takeaways from this matter, regardless of how you look at the entirety of the issue. First, you need to strive to make your website flexible in case of changes and sudden implementations by Google. Second, you ought to be trustworthy enough to keep users’ data, and that speaks volumes on the subject of security.

Check back with us for more updates in the online world. We’re always more than willing to help you with your digital marketing strategies and provide some tips on how you can improve your clients’ game.