Google introduced a new way for website owners to get money out of their site’s content—the Google Consumer Surveys publisher network. According to the announcement, site visitors will need to answer a few, short surveys to gain access to a website’s content.

It’s similar to paywalls, where users have to pay a one-time subscription fee to get full access to a site. But here, they will only have to answer the survey questions, no fee required.

It’s a profit sharing scheme. Survey creators will reportedly pay Google $10 cents per survey. In return, Google will pay site owners $5 cents for each survey answered.

The service is offered to publishers in the US, UK, and Canada for now. It will be available in other countries in the coming months.

Google Maps Update

Google also released the Android 5.0 Lollipop, and with it came a redesigned Google Maps. Among the new features is an improved local search function. When users search for a location, a new layer on the Info sheet will display photos, reviews, and other options.

There’s also a “More to Explore” option to view other similar establishments near your original search. Restaurant reservations can now be made through OpenTable. The app can even recommend a mode of transportation based on the weather, Uber included.

These updates only mean mobile optimized websites are becoming more important than ever.

Penguin Still Rolling Out

Google Penguin, meanwhile, is still in the process of rolling out, according to John Mueller. This is likely referring to the worldwide rollout of Penguin 3.0, as it was confirmed the US English rollout has been completed.

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