Useful information, latest updates, Studies relating to different social media sites like Facebook, Pinterest, Instagram, LinkedIn, Google+, etc.

Facebook Buys Branch, Starts Development in New York Official Blog

Last December, Facebook announced that they would be working towards serving their users more targeted content with better quality and relevance. Yesterday, the news broke of Facebook’s two latest acquisitions: Branch, a New York-based company, and its sister startup company, Potluck. This latest purchase is a big step towards improving the quality of their news […]

Pinterest Acquires Image Recognition Start-Up VisualGraph Official Blog

Pinterest recently acquired VisualGraph, a two-man start-up that creates image recognition and visual search technologies. Founders David Liu and Kevin Jing joined the Pinterest engineering team on January 6, 2014.

You may have seen this type of technology at work with Facebook’s facial recognition features or Google’s Search by Image function. Similar features could be coming […]

Where is Social Media Headed in 2014? Official Blog

In my past blogs, I’ve mentioned many times that the influence social on search and on online marketing in general will grow in 2014. I want to discuss this further and point out where we see social media heading in the coming months.
General Direction
Social media will be following the trends that search engine optimization and […]

New Way of Viewing Video Ads Being Tested on Facebook Official Blog

In line with the growing transfer of businesses from organic SEO to paid ad campaigns, it seems everyone’s testing new ways of displaying ads on their platforms. Just a week after news broke of Google testing ads on the Knowledge Graph, another platform is testing another ad format.

In Facebook’s official blog, they announced that they […]

Facebook Mobile Traffic Up 253% According to Study Official Blog

Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period.

Consistent with Facebook’s Findings
The growth […]

Facebook Rolls Out New Feature; Begins Serving Interest-Based Ads Official Blog

Facebook makes another move to serve your ads to relevant audiences more effectively. They will be rolling out a new feature that allows you to serve interest-based ads through the social network.

The social media giant altered its “Custom Audiences” feature for businesses. The tweaked version allows you to target users who have downloaded your mobile […]

Facebook’s Updated Promotion Policies: What Does It Mean for You? Official Blog

Facebook recently updated their policies for running promotions on their site. These changes, announced on the Facebook for Business news page, are meant to “make it easier for businesses of all sizes to create and administer promotions on Facebook.” It’s important for you to look at these changes because promotions are a great way of […]

Consumer Awareness vs. Customer Service: Why Social Media Needs Support Official Blog

You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media […]

LinkedIn Rolls Out Update for Company Pages Official Blog

LinkedIn’s latest update is a step towards increasing engagement for Company Pages. The update allows you to like or comment on a post in your company page as your company. It was not officially announced by the company, but it is slowly rolling out now for all company pages in the professional social network.

Gradual Release […]

Twitter to Feature Retargeting Soon Official Blog

To our partner search engine optimization resellers, read up: Paid search is about to take another step forward in another social media platform.

Twitter users can expect more relevant ads to appear in their Twitter feed as the social network begins to experiment with ad retargeting. As of now, the experiment will only be available for […]