News, updates and studies about Facebook

Why You Need To Create Your Facebook Ad Campaign

Why You Need To Create Your Facebook Ad Campaign

Facebook has an estimated 1.49 billion active monthly users – an impressive number, considering it launched only in 2004. Eleven years later, it is available to people all over the world and the number of active users continues to grow. It is because of this very reason that advertisers are taking every opportunity to promote […]

Facebook Answers Questions on the Pages’ Decreasing Reach Official Blog

Business owners have been complaining for the past months about the plummeting organic reach of their business pages on Facebook. What’s worse is that it will continue to drop.

Brian Boland, Vice President of the social network’s Ads Product Marketing team, finally answered the questions many marketers have been asking about organic reach, helping them understand […]

Facebook Audience Network: What can you expect from FAN? Official Blog

Last week, Facebook put to rest speculation that they were developing a mobile ad platform by launching Audience Network. Facebook Audience Network (or FAN) is a platform that allows you to extend your existing Facebook ad campaigns to third-party mobile apps.

Let me take you through its capabilities and explain what you can expect from FAN […]

Facebook Buys Oculus VR for US$2 Billion Official Blog

Google Glass has some company, and it promises to have more interactive features.

Facebook announced on Tuesday that they are buying Oculus VR, the company responsible for developing the Oculus Rift virtual reality gaming headset. This new acquisition, worth US $2 billion in cash and stocks, is Facebook’s next move towards their mission “to make the […]

Facebook Buys Branch, Starts Development in New York Official Blog

Last December, Facebook announced that they would be working towards serving their users more targeted content with better quality and relevance. Yesterday, the news broke of Facebook’s two latest acquisitions: Branch, a New York-based company, and its sister startup company, Potluck. This latest purchase is a big step towards improving the quality of their news […]

Facebook Mobile Traffic Up 253% According to Study Official Blog

Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period.

Consistent with Facebook’s Findings
The growth […]

Facebook Rolls Out New Feature; Begins Serving Interest-Based Ads Official Blog

Facebook makes another move to serve your ads to relevant audiences more effectively. They will be rolling out a new feature that allows you to serve interest-based ads through the social network.

The social media giant altered its “Custom Audiences” feature for businesses. The tweaked version allows you to target users who have downloaded your mobile […]

Facebook’s Updated Promotion Policies: What Does It Mean for You? Official Blog

Facebook recently updated their policies for running promotions on their site. These changes, announced on the Facebook for Business news page, are meant to “make it easier for businesses of all sizes to create and administer promotions on Facebook.” It’s important for you to look at these changes because promotions are a great way of […]

How Facebook Search will Redefine SEO

There’s been a buzz about Facebook entering the search industry since Mark Zuckerberg, Facebook’s CEO, said in an interview that they would develop their own search engine one day. Right now, they are working towards improving their current search functionality. This will change the way we do search and SEO once fully implemented. This is […]