Everything Search Engine Marketing related, including AdWords, PPC, Bing Ads, and other paid advertising
Bing Ads continues its streak of innovations with more tools allowing webmasters to see who their campaigns are reaching and target them more effectively. The Improved Demographic Targeting and Reach Visualization systems leverage more demographic data from the user’s search and display to increase overall coverage.
Bing Targets Demographics Better
Bing representatives say that The Improved Demographic […]
Bing Ads introduces two new tools to its overhauled homepage dashboard at the account level. The new dashboard, in addition to other upgraded features, provides a quick glance review of the campaigns and their performance. The new features include filters known as customized modules and time period comparisons.
New Dashboard Features
Photo Courtesy of: Bing Ads
Customized Modules […]
Google Adwords is implementing new measures to help reduce the number of accidental clicks on mobile ads due to “Fat Finger Syndrome.” These measures are expected to provide advertisers with a more accurate picture of their PPC campaigns.
According to Adwords, recent third party studies estimate as much as fifty percent of touchscreen clicks are accidental. […]
Last March 6, Google introduced the Dynamic Structured Snippets as an AdWords extension. This new feature provides automated displays of industry-specific, structured information about products and services.
As Google explained, this extension serves to fuel user experience and provide customers a clear idea of what to expect before clicking on an ad. It has been more […]
The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best […]
Google announced the rollout of a new feature on AdWords, the callout extensions, on September 3. The search engine said that advertisers will have full access to the feature in the next few weeks. From the looks of it, callouts are likely to be an integral part of every AdWords campaign in the future.
Going through […]
After months of being in beta testing mode, Bing has finally made Product Ads available to all U.S. advertisers. This announcement came just a few days after Bing announced that Product Ads for Mobile in Beta.
Bing’s product ads will display rich images, product prices and descriptions across Yahoo! and Bing. The good news is you […]
I’ve done a two-part series on preparing your SEO campaigns in 2014, now I want to talk about the paid counterpart: PPC advertising. Many businesses are making the switch from organic search to PPC in line with the growing unavailability of organic search referral data, and if you play your cards right, your PPC campaigns […]
Neilsen’s latest quarterly Global AdView Pulse Report showed minimal surprises from the last one they released. The ad spend for Display Internet advertising continued its upward trend, growing 26.3% in the first three months of the present year.
Internet has Highest Ad Spend Increase
Display ads on the Internet may hold only 4.4% of the total media […]
Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into […]