News and Tips regarding Pay-Per-Click. Includes updates on Bing

The Agency Blueprint to Selling PPC

Agency Blueprint Selling PPC Featured Image

As Joshua mentioned last week when he announced the updates we made to our PPC Packages, there have been major changes to AdWords this year (and even more coming soon!). All of these changes affect any PPC agency offering services—not just in terms of mastering the new features, but also in how they sell their […]

Bing Continues Rollouts with Demographic Targeting Systems

Demographic Targeting System

Bing Ads continues its streak of innovations with more tools allowing webmasters to see who their campaigns are reaching and target them more effectively. The Improved Demographic Targeting and Reach Visualization systems leverage more demographic data from the user’s search and display to increase overall coverage.
Bing Targets Demographics Better
Bing representatives say that The Improved Demographic […]

Bing Changes to Ads and Maps; Yahoo Tests Google

Bing Changes To Ads And Maps; Yahoo Tests Google

Bing Ads introduces two new tools to its overhauled homepage dashboard at the account level. The new dashboard, in addition to other upgraded features, provides a quick glance review of the campaigns and their performance. The new features include filters known as customized modules and time period comparisons.
New Dashboard Features

Photo Courtesy of: Bing Ads
Customized Modules […]

4-Point Strategy for PPC Restructuring

PPC Restructuring Strategy

PPC restructuring comes in two ways: starting all over with a new structure or working with what you have. Choosing between the two approaches will depend on your campaign goals and the current position of the account you’re handling.
When do you need to restructure?

If your client’s website goals have changed
If the account has […]

Amazon Takes Aim at Google AdWords with New Sponsored Links Official Blog

The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best […]