Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing them that they rank highly for a keyword or their Facebook Ads are generating thousands of impressions isn’t enough. How does […]
Clients don’t respond to pushy, hard-selling salesmen, and no one wants to be perceived as one either. Most agencies would rather be seen as consultants, someone prospective clients look to for answers to their business challenges.
The traditional salesperson has a “me-first” attitude, focus more on their company’s products or services when they pitch, and are […]
Pitching a more holistic “omnichannel” approach to your clients who are small local businesses can be difficult. In this blog post, we’ll discuss how you can explain the value of a holistic strategy. We’ll list common objections, how to address them, and outline solutions for common problems that small local businesses face.
Here are some Common […]
Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that […]
So you’ve prospected a new client, or a potential client has expressed interest in getting your services. You’ve got one foot in the door, so to speak. All you need to do now is to ask the right questions — a crucial step during what is called the client intake process — to establish what […]
Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings.
These selling techniques, however, are not exclusive to retail or business-to-consumer […]
The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more.
What that saying misses, however, is that customers don’t know everything. Hearing about how their peers […]
Consumer behavior changes as technology develops. People now have more ways of accessing information online, and online search technology changes along. This presents you with many opportunities for growing your business by offering new services or improving your existing line-up. I want to share the top five growth opportunities in SEO that you should put […]
There’s much to be learned from the Father of Advertising himself, David Ogilvy. Many of his ideas still hold true to this day, and they can be applied to selling different kinds of products, including SEO. I want to share three tips from Ogilvy that you can use to help you sell SEO to businesses […]