Presenting Reports: Turn Data into Insights for Clients

Presenting Reports Blog Post -

Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing them that they rank highly for a keyword or their Facebook Ads are generating thousands of impressions isn’t enough. How does […]

Pitching Omni-Channel to Small Local Businesses

Pitching a more holistic “omnichannel” approach to your clients who are small local businesses can be difficult. In this blog post, we’ll discuss how you can explain the value of a holistic strategy. We’ll list common objections, how to address them, and outline solutions for common problems that small local businesses face.

Here are some Common […]

How Offering Multiple Services Benefits Your Digital Business

Future Proof Your Agency with Multiple Services -

Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that […]

SEO Client Intake: The Essential Questions

SEOReseller Client Intake

One of the crucial aspects of an SEO project is client intake. By getting the important details about a client’s business, you can set the right expectations and determine the right strategy to achieve their goals from the get-go. In this post, you’ll learn the important questions to include in your SEO client intake questionnaire. […]

Upselling and Cross-selling Your SEO Services to Maximize Profits

Upselling and Cross Selling Strategies

Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings.

These selling techniques, however, are not exclusive to retail or business-to-consumer […]

Ensuring Client Satisfaction: The Gift That Keeps on Giving

Ensuring Client Satisfaction: The Gift That Keeps on Giving

The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more.

What that saying misses, however, is that customers don’t know everything. Hearing about how their peers […]

Top 5 Growth Opportunities in SEO

Consumer behavior changes as technology develops. People now have more ways of accessing information online, and online search technology changes along. This presents you with many opportunities for growing your business by offering new services or improving your existing line-up. I want to share the top five growth opportunities in SEO that you should put […]

SEO Selling – Three Selling Success Tips from David Ogilvy

There’s much to be learned from the Father of Advertising himself, David Ogilvy. Many of his ideas still hold true to this day, and they can be applied to selling different kinds of products, including SEO. I want to share three tips from Ogilvy that you can use to help you sell SEO to businesses […]

How Much Should You Charge for SEO?

Pricing your SEO products is a very tricky task. You have to keep your prices competitive and still make sure you’re generating enough profit to keep your business running. In today’s blog, I want to talk to you about what you should charge for SEO. I’ll also give you a guide on when and how […]

Three Top Upselling Strategies in Online Marketing

Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively.
Before the Sale: Visibility Matters
Upselling is easier when done online because the only limit to your display of products or services […]