How-to’s, updates and information regarding dashboard, home page and landing page
Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience.
Advanced SEO involves the intricacies of algorithms and the science behind search engines, then combining […]
In the latest Google Webmaster Help video, Matt Cutts attempted to answer the question: “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?”
Cutts has some bad news and good news for webmasters who may be asking themselves this question. The bad news […]
The Structured Data dashboard has always been one of the most popular features for Google Webmaster Tools. You can add structured data to your website using markups to provide enough information for Google to generate rich snippets for your page.
Popular ecommerce sites like Nordstrom use rich snippets to create structured data that Google uses to […]
The explosive growth in the use of smartphones and tablets has resulted in responsive web design. Not only has the design changed, but where the website prospects are sent. Google’s new update allows PPC advertisers to send users not just to specific URLs at the keyword level, but to device specific landing pages as well.
Matt Cutts confirmed the impending release of a Panda update at the recently concluded SMX West. This update is the 25th update since Google rolled out the Panda algorithm, and Cutts said to expect it at the end of last week. You may have noticed a slight movement in rankings towards the end of last […]
One of the most important things to do before launching your client’s campaign is a comprehensive site audit. This will help put your client’s site in the best state possible and maximizes the results of our search optimization efforts. I want to walk you through our awesome site audit report and help you explain to […]
Google Analytics is one of the most powerful tools you can use to track website performance. Their new interface allows you to create custom dashboards for tracking KPIs relevant to your business. This is perfect for monitoring custom KPIs in your SEO campaigns. I want to walk you through the steps of creating an insightful […]
Now, here is some good news for publishers.
Yesterday, Google announced a new meta keywords tag strictly for news articles called the news_keywords. This means that news editors are now given more leeway to exercise creativity when writing catchy headlines and body text instead of limiting themselves to specific keywords.
Galfi, Google news product manager, “The goal […]
Google is finding more ways to give rich media the credit they deserve on their SERPs. Today, photos and videos count towards website rankings when they are properly optimized. This is what I want to talk about in today’s blog. Video SEO helps ensure Google shows and credits the right videos for your clients’ websites. […]
In today’s blog, I want to talk to you about the importance of Google authorship in SEO. Adding a verified Google+ and Google+ for Business profile to your clients’ websites and content pieces helps boost their SERPs rankings. Discover how this rich snippet affects SEO, and how we add authorship mark-up snippets on your clients’ […]