News, information, trends related to Mobile Marketing

Optimizing Your Email Marketing for Mobile Official Blog

Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be […]

Mobile Trends to Watch Out for in 2014 Official Blog

With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year.
The “Mobile-First” Strategy
Mobile marketing has become so important that marketers will […]