News, information, trends related to Mobile Marketing

Mobile Makes up Over Half of Google Searches in the UK

Google Searches in UK

If anyone still believes that mobile is just a passing trend and that optimizing for it is optional, this latest news may change their minds.

Eileen Naughton, Google UK-Ireland’s managing director and VP for sales and operations, announced at the London Tech Week that over half of all UK searches are now performed via mobile. In […]

Optimizing Your Email Marketing for Mobile Official Blog

Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be […]

Optimizing Your Web Design and On-Page Content for Mobile Users in 2014 Official Blog

2013 was a big year for mobile, and we expect 2014 to be the same, if not even bigger. I already talked about some of the key mobile trends we’ll be seeing this year in a previous blog post, and today I’d like to discuss how marketers should be adapting their on-page content and web […]

Mobile Trends to Watch Out for in 2014 Official Blog

With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year.
The “Mobile-First” Strategy
Mobile marketing has become so important that marketers will […]