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Industry Round-Up (25 Apr‑1 May 2016)

Industry Updates

Industry Round-Up (22−28 Feb 2016)

All eyes are on improv­ing the mobile web expe­ri­ence as Google launched Accel­er­at­ed Mobile Pages and Face­book launched Can­vas for Adver­tis­ers and Brands. Insta­gram is also post­ing some impres­sive num­bers, and is pro­ject­ed to be on more than a third of Mobile Devices this year. All these and more of the big news from last week! …

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Industry Updates

Industry Round-Up (15−21 Feb 2016)

We’re halfway through Feb­ru­ary, and the big shake­ups last week were most­ly in Search and Social. From the end of Google Side­bar Ads, to Twitter’s new Cus­tomer Ser­vice Tools, here’s the big news from last week! Search & Paid Google sent out a large num­ber of Hre­flang Imple­men­ta­tion Noti­fi­ca­tions to Web­mas­ters last week, flag­ging incor­rect …

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Industry Updates

Industry Round-Up (8−14 Feb 2016)

Here’s what hap­pened in the pre­vi­ous week: Search Google’s updat­ing a slew of ser­vices again, begin­ning with the Knowl­edge Graph. Offi­cial Rep­re­sen­ta­tives of Com­pa­nies or Brands can now sug­gest changes to their respec­tive Knowl­edge Graph Box­es. In order for Google to rec­og­nize you as an “offi­cial rep­re­sen­ta­tive,” you have to be signed in as the …

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Industry Updates

Industry Round-Up (25−31 Jan 2016)

Jan­u­ary clos­es off with a week filled with high pro­file news accom­pa­nied by qui­eter but equal­ly sig­nif­i­cant updates. In oth­er words, it’s just anoth­er week in dig­i­tal mar­ket­ing. From Facebook’s whop­ping Finan­cial Reports and fea­ture updates, Twitter’s brain drain, and Google’s new tools and fea­tures for Web­mas­ters and Mar­keters, here’s the biggest news from the …

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Industry Updates

Industry Round-Up (11−17 Jan 2016)

We’re not even done with Jan­u­ary and already there’s big changes afoot! From Google’s core rank­ing algo­rithm update, to the rise of Dis­play Ads, here’s our round-up for the biggest dig­i­tal mar­ket­ing news of the pre­vi­ous week. Search Google’s Web­mas­ter Trends Ana­lyst John Mueller says web­mas­ters prob­a­bly won’t notice future Pan­da updates, and Google Cache …

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Industry Updates

Yahoo inks Deal to Display Google Search Results

Your SEO and PPC efforts may soon gain more trac­tion and suc­cess, as Yahoo recent­ly inked a deal with Google that would allow Yahoo to dis­play Google search results. Reunited In their third quar­ter earn­ings results announce­ment, Yahoo dis­closed the details of a new search deal with its rival that has been in place since …

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Industry Updates

Google Confirms Release of Search Analytics Search Console API

True to their word, Google has offi­cial­ly released the new Search Ana­lyt­ics API for the Search Con­sole ear­ly Wednes­day morn­ing, after it was pushed from the ini­tial launch a day pri­or. The new API will allow web­mas­ters to – in Google’s words – bake search per­for­mance data into apps and tools. The Long-Awaited API The …

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Industry Updates

Google to Remove Unverified GMB Listings

Google has announced that it will begin shut­ting down unver­i­fied Google+ Local pages on July 28, 2015. After the update, any pages not asso­ci­at­ed with an actu­al account will no longer be view­able. Based on a pre­vi­ous announce­ment, long-inac­tive accounts that do not respond to con­tact attempts from the Google My Busi­ness team will be …

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Industry Updates

Bing Continues Rollouts with Demographic Targeting Systems

Bing Ads con­tin­ues its streak of inno­va­tions with more tools allow­ing web­mas­ters to see who their cam­paigns are reach­ing and tar­get them more effec­tive­ly. The Improved Demo­graph­ic Tar­get­ing and Reach Visu­al­iza­tion sys­tems lever­age more demo­graph­ic data from the user’s search and dis­play to increase over­all cov­er­age. Bing Targets Demographics Better Bing rep­re­sen­ta­tives say that The …

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