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Industry Round-Up (11-17 Jan 2016)

Industry Updates

Industry Round-Up (11-17 Jan 2016)

We’re not even done with January and already there’s big changes afoot! From Google’s core ranking algorithm update, to the rise of Display Ads, here’s our round-up for the biggest digital marketing news of the previous week. Search Google’s Webmaster Trends Analyst John Mueller says webmasters probably won’t notice future Panda updates, and Google Cache …

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Industry Updates

Yahoo inks Deal to Display Google Search Results

Your SEO and PPC efforts may soon gain more traction and success, as Yahoo recently inked a deal with Google that would allow Yahoo to display Google search results. Reunited In their third quarter earnings results announcement, Yahoo disclosed the details of a new search deal with its rival that has been in place since …

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Industry Updates

Google Confirms Release of Search Analytics Search Console API

True to their word, Google has officially released the new Search Analytics API for the Search Console early Wednesday morning, after it was pushed from the initial launch a day prior. The new API will allow webmasters to – in Google’s words – bake search performance data into apps and tools. The Long-Awaited API The …

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Industry Updates

Google to Remove Unverified GMB Listings

Google has announced that it will begin shutting down unverified Google+ Local pages on July 28, 2015. After the update, any pages not associated with an actual account will no longer be viewable. Based on a previous announcement, long-inactive accounts that do not respond to contact attempts from the Google My Business team will be …

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Industry Updates

Bing Continues Rollouts with Demographic Targeting Systems

Bing Ads continues its streak of innovations with more tools allowing webmasters to see who their campaigns are reaching and target them more effectively. The Improved Demographic Targeting and Reach Visualization systems leverage more demographic data from the user’s search and display to increase overall coverage. Bing Targets Demographics Better Bing representatives say that The …

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