News updates, studies, how-to’s on the industry and product developments
The big news from last week: Google added several new features to the Google Display Network, will roll out a free version of its enterprise-class testing and personalization tool Google Optimize 360 next month, and has just released version 3.1 of the Google My Business API. Twitter has opened up Moments to all users. [...]
The big news from last week: Google is finally allowing Analytics users to move properties between accounts, making mobile search results more visual with a new update, and AdWords is extending support for the existing text ad length to January 31, 2017. In Social Media, Twitter is adding a new feature that indicates if a business provides customer support through the platform, and Instagram is rolling out enhancements to link ads to make them more engaging. [...]
The big news from last week: Google is expanding reviews from the local web to the Knowledge Panel for US users. Google is providing advertisers more ways to manage their AdWords campaigns with Campaign Groups and Performance Targets. LinkedIn is introducing new ways to track the performance of ad campaigns on its platform.
The big news from last week: Google has rolled out an automated insights feature on the Google Analytics mobile apps, on both iOS and Android. Google has redesigned the Google Merchant Center with a cleaner, more intuitive interface. Facebook has updated Facebook Offers to make it easier to share and redeem discounts and promotions. [...]
The big news from last week: Google has quietly updated its schema guidelines for reviews, and announced a new ranking signal that penalizes web pages with intrusive interstitials. Facebook has introduced new features for easier creation and customization of Slideshow Ads. Twitter has introduced an embeddable Direct Message button that allows businesses to receive private messages from website visitors. [...]
The big news from last week: WordPress has released “Pepper,” version 4.6 of its popular CMS. Google has confirmed that it is limiting Keyword data displayed on its Keyword Planner tool to advertisers with lower monthly ad spend. Google is adding three new features to AdWords Express, its automated ad service for small and local businesses. Google has expanded its “experimental podium” to more small businesses. Twitter is now allowing brands to create and promote their own custom stickers for anyone to use. [...]
The big news from last week: Google limits keyword data access with their new update on the Keyword Planner Tool. Matt Cutts finally gave an update on when he’ll be going back to Google. Google’s new update on Google My Business. Facebook rolls out 3 new metrics. Twitter plans to add more partners in its Moments. Facebook reveals changes to their ads by reducing ad blockers on desktops. [...]
The big news from last week: Google is expanding support for Accelerated Mobile Pages (AMP) from the “Top Stories” section to the main search results later this year. Google has removed the ability to edit the business description on the Google My Business Page. Google Now has begun displaying reviews from top critics and best-of lists from reputable publishers in the U.S. when users search for nearby food establishments. Facebook has officially rolled out the new look for Pages. [...]
The big news from last week: AdWords has rolled out device bid adjustments and expanded text ads to users globally. Google Maps has updated its look to eliminate clutter and add a new “areas of interest” feature. Twitter is opening a public beta of its new Twitter Ad Manager in the coming months. Facebook continues to impress investors in its latest earnings report.
The big news from last week: Google AdWords is improving how it measures call conversions. AdWords rolled out Price Extensions to mobile text ads to provide potential customers with more information. And YouTube is making it easier to discover branded content with TrueView Discovery Ads (formerly TrueView in-display).