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Industry Round-Up (25 Apr-1 May 2016)

Industry Updates

Industry Round-Up (25 Apr-1 May 2016)

Google is making a stronger push for Product Listing Ads with the release of Feed Rules in the Merchant Center, and the requirement to add Global Trade Item Numbers in product data feeds by May 16. YouTube has also announced Bumper ads—a new unskippable six-second ad that plays before a YouTube video. […]
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Industry Updates

Industry Round-Up (18 Apr-24 Apr 2016)

TV and Digital Video are slowly converging, and last week’s updates from Google and Facebook were focused on making advertising campaigns across screens more seamless. With Dynamic Ad Insertion, Google is making a case for programmatic TV ad buying. Facebook is going the opposite route by making ad buying process on its platform similar to …

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Industry Updates

Industry Round-Up (11 Apr-17 Apr 2016)

Google continues to refine support for its core ad business with refinements to Google Analytics and the expansion of Home Service Ads. It’s also been cracking down on unethical practices recently, sending out manual action penalties on blog posts with gifted product reviews that didn’t nofollow links and terminating publisher accounts caught “clickjacking”. In a …

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Industry Updates

Industry Round-Up (04 Apr-10 Apr 2016)

Google updated its Search Quality Rater Guidelines, and added new metrics to AdWords Shopping product insights. Meanwhile, video consumption continues to rise sharply, and last week Facebook made it clear how much of a priority it is by going all out with Live Video. Add to this the updated Branded Content Policy, and it’s clear …

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Industry Updates

Industry Round-Up (28 Mar-3 Apr 2016)

Digital Advertising tools are constantly being refined. We saw this last week with Google’s announcement of an AdWords redesign, Facebook and Instagram’s continued push for more video engagement, Twitter’s Universal Web Tag, and Pinterest’s new How-To Pins. Here’s a rundown of all the big changes from last week: Search A major redesign to AdWords is …

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Industry Updates

Industry Round-Up (21-27 Mar 2016)

Last week was full of exciting reveals in Search and the forging of key partnerships in Social. Google finally revealed the other two of the three top ranking factors, and was spotted working on no less than three top secret projects. Facebook continues to improve on its ad performance insights, and has partnered with Square …

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Industry Updates

Industry Round-Up (14-20 Mar 2016)

Last week was a boon for marketers as Google, came out with more sophisticated advertising measurement tools, while Facebook, Pinterest, and Bing continue to make little tweaks and tests. But still on the horizon were also announced, like the mobile-friendly ranking signals getting a boost, and Instagram’s shift to an algorithm-based feed. All these and …

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Industry Updates

Industry Round-Up (7-13 Mar 2016)

Most of last week’s updates came from Search, with Google testing its “experimental podium” and improving the search experience for travelers. This and more of the big news from last week! Search Google is testing a service with select businesses that serves exclusive content to its search results. The service, which the tech giant began …

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Industry Updates

Industry Round-Up (29 Feb-6 Mar 2016)

March begins with a slew of updates for marketers and advertisers–not huge overhauls but small yet significant tweaks. From Google’s Statement on the end of Sidebar Ads, Facebook’s 3 million Advertiser milestone to LinkedIn’s new audience matching feature, here’s all the big news from last week! Search Google finally came out with a statement regarding …

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