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Everything You Need to Know About the Google BERT Update

Algorithmic Update

Everything You Need to Know About the Google BERT Update

The need to constantly improve our current digital landscape allows for updates to pop up at unexpected times. The new Google BERT or “Bidirectional Encoder Representations from Transformers” is proving to be the right step towards innovation. You might be wondering, “Didn’t Google just update its core algorithm this June?” That’s only five months ago! …

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Algorithmic Update

Google June 2019 Broad Core Algorithm Updates

Google announced earlier today a new Core Update, codenamed: June 2019 Core Update. its focus: quality of content, relevance and authority.   While it might take a few days or weeks to feel the impact of the core algorithm update (or none at all), it’s a great opportunity to focus on improving the quality of …

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Google Unveils New Logo and Updates

Google unveiled the new look of its iconic logo in an effort to better reflect the new capabilities and identity of the search engine. The change is part of a much larger rebranding effort by the company that includes updates in Search and Now Card Visuals. Google representatives explain that the logo change is a …

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Google Delivers Blow to Flash Advertising

Google recently announced that they would be converting Flash advertisements into static images starting September 1; a move many analysts see as the final blow to put Flash down for good. Representatives of the search engine giant say the move is to protect users from malicious code injections, which the software has become infamous for. …

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Panda Gets a Fresh Start, and Penguin Needs to Run Faster

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Google recently made announcements that they are working to make the updates for Panda more consistent for websites, and are expecting one to roll out in the next two to four weeks. The arrival of Panda changed the game for much of the …

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Google to Add ‘Buy’ Button in SERPs, Added Support for AdWords Editor

Added Support for AdWords Editor Due to insistent public demand, Google has updated its AdWords Editor to include full support for labels, upgraded URLs, call-only ads, in-app mobile ads, and custom affinity audiences. In an Inside AdWords blog post, the company made the changes to Labels because of user feedback. The update will now add …

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Latest Google News: Search Analytics Report, New Ad Units, and More

Analyzing website traffic is now easier as Google finally launched their new Search Analytics report. The new feature within Google Webmaster Tools will be replacing the old Search Queries report in the coming months. Search Analytics still performs pretty much everything Search Queries does, but with new functions, specifically with data and filtering options. The …

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Changing Dynamics: Search Filters and Tools Now Down to Two

Google is becoming the ultimate game-changer in the digital landscape. Within just two years, the search engine giant has changed its filters and tools for better user experience. From the nine filters of 2013, we’re now down to two. The Changes that Took Over The search and filter tools offer a more convenient way of …

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Google to Change URL Displays in Mobile Search; France Wants to Know Google’s Algorithm

Here’s a quick recap of the latest search-related news you might have missed last week. Better Displays for URLs in Mobile Search Along with its new mobile-friendly algorithm update, Google said it is also updating how URLs appear in mobile search results. More accurately, search results for mobile users will no longer display URLs. Instead, …

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