When searchers go to your site, how many actually visit more than one page? This is one of the challenges site owners and marketers face. It’s one thing to drive people into a website; it’s another to keep them there and convert them into buying customers. Yes, keeping the bounce rate to a minimum can be quite a headache.
In one of my earlier posts, I discussed the optimal bounce rate of a website. Today, I’m going to talk about reducing your site’s bounce rate down to its optimal level. And these five techniques work effectively:
Table of Contents
Improve the Site Speed
A site that takes more than 5 seconds to load loses out in conversion. Visitors don’t have the time to wait for an HD photo or an autoplay video to load. If they don’t see the info they need at first glance, they will leave. That’s bad for your bounce rate, no matter how you put it.
Moreover, Google considers site speed as a ranking factor. When your goal is to reduce the bounce rate, make sure your site loads in a flash. The homepage should be up within 2 to 3 seconds. Use the best SEO tools to help you with this. Some suggestions to measure the loading speed include Google’s PageSpeed Insights, Pingdom Tools and WebPageTest.
Change to an Easy-to-Use Web Design
A responsive web design is important, but it’s not enough to keep your visitors from bouncing. Beyond its compatibility with smartphones and tablets, your site should be usable. Clear organization, readable fonts, and good color combinations are all important. It will also help to make the search bar visible and design helpful 404 pages.
From the layout to the navigation, make sure your users won’t have a hard time going to the page they need. The user experience should be your site’s top priority. So, avoid putting distractions like large ads and popups, because these ruin the UX.
Forms are the most common technique to get conversions. As such, these text boxes need optimization, too. Make sure that the labels are clear; simplify instructions and error messages. Most importantly, keep the forms as short as possible.
Remember: your visitor has no time to fill out a two-page form and may be intimidated by long forms. In most cases, spaces for the name and the email address are enough, with minimal fields that are unnecessary such as a fax number.
Write Compelling Content
What you write on the pages reflect your business. These paragraphs also define whether or not your site can supply the information your visitor is looking for. This means you have to write content that is both comprehensive and compelling.
Write active, direct sentences and segment these into multiple paragraphs. Be sure to use common terms that everyone can understand. Most importantly, write to address what your target market needs. Your content could be the only trigger your audience needs to convert.
Ensure Keyword Relevance
The real reason websites have high bounce rates is they fail to cater to the right audience. It’s possible that your keywords fail to address your target market. The keywords you optimize define your audience, so be sure that to get this right.
Conduct a keyword audit and see which search phrases perform well and otherwise. Tailor succeeding campaigns accordingly to what you find.
They seem simple enough, but a lot of work goes into it. Of course, SEOReseller.com is here to help you. Sign up today and get in touch with our project managers so we can start your campaigns right.