As your partner, we're here to help take your business to the next level. Today, I want to share some tips on how to go from being good to great at selling SEO. Use these tips as your guideline when scaling your SEO business. Diversity is the Key Present-day consumers want to ...
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Measuring the success of your PPC campaign accurately depends on what types of conversion you value and what benchmarks you set for each. Today, I want to answer what you can consider an average conversion rate, and what you can do to boost your PPC conversions in the future. There’s No ...
Read Full EntryAs SEO professionals, you know that having duplicate content hurts your rankings on the SERPs. Unfortunately, content scraping - more commonly known as stolen content - is a prevalent problem in the online world. Today, I want to answer one of the most frequent questions we get from our partners ...
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Measuring the success of your SEO campaigns can be tricky. One of the first things we always get asked is how we measure SEO. Today, I want to share with you what metrics matter when looking at the progress of your SEO campaigns. Organic Traffic One of the things you will notice ...
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Organizing your website architecture the right way is important in ensuring the success of your SEO campaign. This can be tricky, given the algorithmic updates Google has released over the past year. Having strong website architecture also makes it easier for visitors to find the information they need on your ...
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It's important to keep up with the changes in the SEO industry in order to prolong the life span of your campaigns. The current life cycle of SEO reflects Google's algorithm changes. In today's blog, I want to discuss this life cycle – what you should be doing, and why ...
Read Full EntryWhere you place your keywords on specific web pages affects how easily your target market finds you. In today's blog, I want to share with you the top 5 page level keyword usages. I will give a brief explanation of why it is important to use keywords in this context ...
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There's been a buzz going around the industry about co-citations replacing anchor text as a ranking signal. In today's blog, I want to give you both sides of the argument - those who agree that co-citations are the future and those who say this is not exactly the case. What is ...
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Google's algorithmic updates are becoming more adept at zeroing in on spam and putting quality relevant content in the spotlight. The Penguin update earlier this year hit many websites hard, even those that did not intend to offer spam, but were simply over-optimized. Now more than ever, it's important to ...
Read Full EntryA BEHIND THE SCENES LOOK
