Microsoft Looks Into Encrypted Search on Bing

Google’s move towards encrypted search last September has left the online world reeling and searching for alternative sources of keyword information. It looks like online marketers are about to lose more keyword data from yet another source.
A recently published report claims that Microsoft is looking into encrypted traffic and search on Bing. This follows […]

Does PageRank Still Have Value Today?

PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly […]

AdWords Geo-Targeting Techniques That Improve Your Campaigns

Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents an entire set of challenges. Volume is diminished when targeting specific locations, and this can look like a negative thing to your clients. Some searchers also limit their cookies and browsing information, and with Mozilla making their recent announcement […]

5 Paid Search Conversion Events You Should Not Ignore

Choosing the right elements to track in your campaign gives you a clearer picture of your target audience’s behavior. I’ve discussed the events you should track for organic SEO in the past. Today, I want to go over some of the conversion events for paid search you may ignore now, but you need to […]

Selling SEO: How to Go from Good to Great

As your partner, we’re here to help take your business to the next level. Today, I want to share some tips on how to go from being good to great at selling SEO. Use these tips as your guideline when scaling your SEO business.
Diversity is the Key
Present-day consumers want to save time and money […]

What is Considered an Average Conversion Rate for PPC?

Measuring the success of your PPC campaign accurately depends on what types of conversion you value and what benchmarks you set for each. Today, I want to answer what you can consider an average conversion rate, and what you can do to boost your PPC conversions in the future.
There’s No Such Thing as a […]

Can Stolen Content Lead to Panda?

As SEO professionals, you know that having duplicate content hurts your rankings on the SERPs. Unfortunately, content scraping – more commonly known as stolen content – is a prevalent problem in the online world. Today, I want to answer one of the most frequent questions we get from our partners – can stolen content […]

The 5 Metrics that Matter for SEO

Measuring the success of your SEO campaigns can be tricky. One of the first things we always get asked is how we measure SEO. Today, I want to share with you what metrics matter when looking at the progress of your SEO campaigns.
Organic Traffic
One of the things you will notice changing as your SEO […]

How to Come Up with the Best Site Architecture

Organizing your website architecture the right way is important in ensuring the success of your SEO campaign. This can be tricky, given the algorithmic updates Google has released over the past year. Having strong website architecture also makes it easier for visitors to find the information they need on your site, improving their browsing […]

The Life Cycle of SEO: What You Should Be Doing Now

It’s important to keep up with the changes in the SEO industry in order to prolong the life span of your campaigns. The current life cycle of SEO reflects Google’s algorithm changes. In today’s blog, I want to discuss this life cycle – what you should be doing, and why it’s important for you […]